Irina Kovaleva
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Zaporizhzhia,
Ukraine
currently online
available for hire
1 Safe completed
3 months 14 days back
1 client
age 35 years
on the service 7 months 30 days
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Google Ads case for the company "Eco-Ceiling"
Contextual Advertising
Launching advertising from scratch and scaling sales in the stretch ceiling niche.
About the client:
… Eco-Ceiling Company specializes in the installation of stretch ceilings in Kyiv and the surrounding area.
The main task is to build a stable customer acquisition system from scratch through Google Ads and scale sales.
Starting situation
Before the collaboration began, the company had not launched advertising on Google Ads.
In fact, the advertising system needed to be created completely from scratch:
- without account history
- without accumulated conversions
- without statistics for Google algorithms
- in a highly competitive niche of repairs and stretch ceilings
The main objective is to quickly bring the advertising to a stable flow of applications and ensure the return on advertising budget.
What was done
Complete setup of Google Ads "turnkey"
An advertising system was created from scratch:
- account structure developed
- semantic core collected
- search campaigns created
- ad groups set up for different types of services
- negative keyword lists prepared
- segmentation and optimization
To improve efficiency:
- campaigns divided by types of queries
- separately highlighted "hot" commercial keywords
- budgets optimized
- search queries regularly cleaned
- weak traffic disabled
- Work with ads
New advertising offers were created with a focus on:
- free measurement
- quick installation
- guarantee
- turnkey installation
- work in Kyiv and the surrounding area
This allowed for an increase in CTR and the quality of inquiries.
Analytics and optimization
For stable scaling:
- conversion tracking set up
- campaigns optimized for applications and calls
- bidding work conducted
- CRM analytics connected
- lead quality regularly analyzed
Advertising results:
Period: May 2025 — May 2026
Google Ads
Impressions: 2,329,929
Clicks: 159,795
Conversions: 2,977+
Advertising costs: 1,839,330 UAH
Average cost per conversion: 617 UAH
CRM results
During the period of work, the advertising brought:
- 417 successful applications
- 10,580,148 UAH in sales
Comparison of costs and results
Advertising budget:
1,839,330 UAH
Revenue generated:
10,580,148 UAH
Conclusions on effectiveness
Thanks to the properly built Google Ads system, it was possible to:
- launch advertising from scratch
- quickly bring the account to stable results
- build a predictable flow of applications
- scale sales
- achieve revenue of over 10.5 million UAH
Return on advertising
The actual revenue exceeded advertising costs by more than 5.7 times, demonstrating the high effectiveness of the advertising system and proper campaign optimization.
What had the greatest impact on the result
The greatest effect came from:
- correct account structure from scratch
- segmentation of "hot" queries
- regular cleaning of search traffic
- optimization of bids for conversions
- work with CRM and analytics
- constant optimization of campaigns
Tools used
- Google Ads Search
- Performance Max
- Google Analytics
- Remarketing
- Conversion optimization
- CRM analytics
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Google Ads for a stretch ceiling installation company in Kyiv and the region.
Contextual Advertising
About the project
Niche: installation of stretch ceilings
Geo: Kyiv and Kyiv region
Collaboration period: from August 2024
… Main goal: to receive calls and applications
Initial situation:
At the start, the advertising campaigns were unstable and had a number of typical problems for the competitive renovation niche:
-high cost per application
-non-targeted search queries
-uneven flow of leads
-lack of quality campaign segmentation
-part of the budget was spent inefficiently
-low predictability of results
The main task is to build a stable flow of applications from Google Ads and increase the return on advertising.
What was done
-Full account restructuring
-redesigned the structure of search campaigns
-segmented traffic by user intent
-allocated separate campaigns for hot commercial queries
Optimization of search queries
-massive cleaning of search phrases
-regular addition of negative keywords
-narrowing ineffective broad matches
-focus on key queries with high conversion
Strengthening ad messages
-rewritten headlines and offers
-added strong CTAs
focus on:
-fast installation
-free measurement
-guarantee
-turnkey installation
-work in Kyiv and the region
Work with bids and Google algorithms
-optimization of bidding strategies
-transition to conversion optimization
-adjusting bids by audiences and devices
-disabling weak traffic segments
Analytics and lead control
-improved conversion tracking
-optimized campaigns specifically for calls and applications
-analyzed lead quality and keyword effectiveness
Results for the period
August 2025 – April 2026
Key advertising metrics
Conversions: 1,245+
Advertising costs: 1,062,577 UAH
Average cost per conversion: 853 UAH
Average cost per click: 99 UAH
Impressions: 98,571
Financial result
Data on successful applications
During the work period, the following was received:
248 successful applications
Total sales amount: 6,364,029 UAH
Comparison of costs and results
Advertising:
Costs: 1,062,577 UAH
Received result:
Amount of successful sales: 6,364,029 UAH
Conclusions on effectiveness
Due to proper optimization of Google Ads, it was possible to:
-receive a stable flow of leads in a competitive niche
-significantly reduce the cost per application
-scale the number of inquiries
-bring advertising to the projected result
-ensure turnover of over 6.3 million UAH from advertising
Return on advertising
The actual turnover exceeded advertising costs by more than 6 times, demonstrating the high effectiveness of the advertising system and proper traffic management.
Tools
Google Ads Search
Performance Max
Conversion optimization
Negative keywords
Remarketing
Google Analytics
Working with CRM and lead analytics
Reviews and compliments on completed projects 1
25 February
335 USD
Advertising for the G ADS drug rehabilitation clinic
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Iryna approaches work and task execution very responsibly. Let's continue working. I definitely recommend her for collaboration.
Yaroslav Rymarenko
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