Yaroslav Kravchuk
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Kyiv,
Ukraine
2 hours 26 minutes back
available for hire
6 proposals made
on the service 9 months 16 days
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Portfolio
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586 USD 62 624$ revenue in e-commerce for 4 months
Social Media Advertising
$62,624 in revenue in the premium cosmetics niche over 4 months
Xlash Singapore (e-commerce, cosmetics for eyelashes and eyebrows)
Result: $67,624 in revenue over 4 months | ROAS 3.22
…
Budget: $21,005 | Sales: 487 | Average check: $120
Platform: Meta Ads → website xlash.com.sg
Task:
1. Launch stable sales in the Singapore market, where CPM is several times higher than in Europe.
2. Achieve ROAS 2+, as this is the level at which the brand became profitable.
3. Segment the catalog and build an effective funnel without using standard e-commerce formats (Instant Experience, catalog).
Approach:
1. Market analysis
2. The Singapore market is known for high CPM, but the average check allowed for high margins.
3. The main product is serums for eyelash and eyebrow growth (not decorative cosmetics, but care).
Test campaign
1. Launch on the full catalog: received initial results, but CPA was too high.
2. It was found that only a portion of the products had maximum demand.
Product segmentation
1. Identified groups of bestsellers.
2. Separate creatives developed for each group → focus on product value and premium effect.
Funnel solution
1. Instead of the standard e-commerce format (Instant Experience / catalog), a direct link to the specific product card that the person saw in the creative was made.
2. This approach immediately increased conversion: the user saw the same product that caught their attention in the ad.
Optimization and scaling
1. Constant cutting of weak creatives.
2. Scaling through better audiences (retargeting + lookalike).
3. Control of ad frequency to avoid burnout.
What was done:
* Full research and adaptation of the strategy for the premium audience in Singapore.
* Product segmentation and creation of separate ad branches for bestsellers.
* Direct transition to the product card instead of the general catalog.
* In-depth work with creatives: visuals + messages emphasizing product value and high check.
* A/B testing and constant optimization of campaigns.
Result:
487 sales over 4 months.
$67,624 in turnover with a budget of $21,005.
ROAS 3.22 with a target ROAS of 2.
The brand achieved not just KPI fulfillment, but +60% above the expected return level.
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271 USD Provided the permanent makeup salon with regular clients
Social Media AdvertisingPMU Studio — local permanent makeup salon (Vinnytsia)
Result: ROAS 4.6 | 54 clients | $194 investment in advertising
… Local business
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451 USD Brand cosmetics store with a 10-fold return on investment
Social Media AdvertisingMilanoBeauty — online store of branded cosmetics
Result: 802,730 UAH revenue | ROAS 10
… Budget: 81,943 UAH | Sales: 762
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947 USD ROMI 250%+ in an educational project with an advertising budget of $45,000 for
Social Media AdvertisingSGB VA — online school of virtual assistants in Asia
Result: $193,732 revenue per month | ROMI 336%
… Sales: 639 | Budget: $44,390
Market: Indonesia → scale to Southeast Asia
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496 USD 6,000,000 UAH income in an Instagram clothing store in one month
Social Media AdvertisingInstagram store of branded clothing
Result: $158,002 revenue in 1 month | ROAS 16.8
Budget: $9,360 | Sales: 2,323
… Platform: Meta Ads → Instagram profile
