We need to set up Meta advertising (Instagram + Facebook) for a cosmetology office in a small Polish town.
Initial data:
- type of services - laser hair removal, facial cleansing, and massage;
- target audience - reach about 35-40 thousand women aged 20 - 45 years;
- there is no website (planned for the future), currently everything is in Direct;
- Instagram + Facebook pages are available and are being filled as possible;
- advertising account is available and warmed up (but not fully set up - there is one aspect that could not be configured independently);
- advertising test campaigns have been launched only on Instagram for each service and are diligently draining budgets))), but they partially fulfill their functions;
- advertising materials are partially available, but need to be shot additionally;
- ads are needed in Polish - we can help with translation;
What needs to be done:
- set up advertising on Instagram and Facebook targeting the city and test audiences (also test by age categories for the suburban agglomeration of villages);
- set up and collect the structure of campaigns for the goal - messages with transitions to Direct, as well as test - applications for lead forms and quizzes;
- if necessary, link the CRM system;
- assistance with creatives, including technical specifications and formats, and if possible, editing;
- and I look forward to your suggestions for improving the final result - initiative is welcome.
In your proposals, please indicate the cost of setup and examples of similar cases in the beauty sector (if available), and experience and knowledge of the beauty sector in Poland will be an advantage.