Maksym Shimanskiy
Offer Maksym work on your next project.
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Outsourcing & consulting
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Portfolio
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Beauty Salon in New York
Social Media AdvertisingStarted in February 2025 — a niche brand of hair care products, operating in the US market.
At the time of launch, there were already sales from organic channels, but advertising had never been launched before.
First week — familiarization with the audience, competitor analysis, preparation of creatives.
… On the 9th day, a test ad set was launched for the “clean beauty” segment.
The first reaction — weak. CPA around $60, ROAS ≈ 1.1. But there was potential.
After 2 weeks, they relaunched with new messages:
“Less styling. More healing.”
Target audience — busy moms + women over 30 who are tired of over-dried hair and false promises.
This worked. Visuals — minimalist, honest copywriting, before/after videos.
They began consistently maintaining CPA of $18–22, ROAS 2.7–3.4.
The best-performing creative was where the founder personally showed the product application process — UGC forever.
We are still working with the brand, monthly adding new connections, preparing for launches on Amazon and TikTok.
Want something similar — write to me, I’ll tell you how to scale without wasting the budget.
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Beauty Salon in NY "BrooklynBeautyLounge"
Social Media AdvertisingWe started cooperation back in November of last year 5.11.2024 and have been working until today 30.07.2025
The cooperation began quite standardly. The first 2 weeks were dedicated to finding a good advertising connection, after 17 days of work we finally found a working connection that gave us leads at $3.5 each with an average check of $135 - we managed to find this connection during a New Year themed event, we decided to target the "pair" segment, all guys during this period are looking for a nice gift for their girlfriend, and we worked on this desire.
… Create a gift for your girlfriend HeadSpa - a relaxation procedure that relieves tension and stress.
As a final result, now we get 1 client at $21.54 (statistics from last week).
So if you want the same result, I am waiting in private messages.