Olena Heleskul
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Offer work
Luxembourg
available for hire
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Language proficiency level
English: advanced
CV
I help B2B and eCommerce businesses build email marketing and automation systems that save time, improve follow-up, and increase customer retention. My work combines email campaign strategy, lifecycle automation, CRM integrations, and advanced workflow design.
My Core Expertise:
Email Marketing & Campaigns: Building templates, newsletters, and targeted drip campaigns using Zoho Campaigns, ActiveCampaign, and similar tools.
Lifecycle Automation: Designing end-to-end flows for Welcome sequences, Browse/Cart Abandonment, Reactivation (60/90 days), and automated Birthday/Repurchase reminders with dynamic coupon generation.
CRM Setup & Integrations: Architecting reliable data flow between your website, CRM (Zoho CRM, Pipedrive, HubSpot), and marketing platforms.
Advanced Make Workflows: I don't just connect tools; I build robust logic using webhooks, routers, iterators, deduplication formulas, custom APIs, and AI modules (Make AI Toolkit) to handle complex scenarios like wishlist tracking or automated post-purchase cycles.
Why Clients Work With Me:
✅ Scalable Solutions: I look beyond quick fixes. E.g., for one startup, I researched and restructured their tech stack to ensure the setup would last as they scaled.
✅ Meticulous QA & Testing: I build reliable workflows with edge-case handling, error routing, and clean documentation so your team can actually understand and use the system.
✅ Proactive Communication: Top Rated freelancer with a track record of daily updates, fast turnarounds, and "going above and beyond" (as my clients say).
If you are tired of manual data entry, disconnected tools, or dropping leads, let's connect. I'll help you build an automated system that runs cleanly and reliably.
Profile keywords:
Email Marketing
Marketing Automation
Artificial Intelligence
Make
Zoho Campaigns
Zoho CRM
Pipedrive
Workflow Automation
API Integration
Email Automation
CRM Setup & Automation
Lead Nurturing
Audience Segmentation
Customer Retention
WooCommerce
Ecommerce
Zapier
Portfolio
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Automated Birthday Coupon Engine: WooCommerce & Zoho Campaigns v
Email Marketing
Designed a fully automated retention system for an e-commerce client to drive repeat sales. The 3-scenario Make.com architecture checks Google Sheets daily for upcoming birthdays, triggers WooCommerce via API to generate unique, single-use discount codes (preventing coupon abuse), and syncs them to Zoho Campaigns for personalized email delivery. A final cleanup scenario automatically removes expired coupons to keep data clean. This end-to-end automation eliminated manual work and significantly boosted customer loyalty.
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Browse & Cart Abandonment Automation
Email Marketing
Built a 3-scenario Make.com automation for WooCommerce recovery flows. A custom webhook collects browse and cart data, stores it in Google Sheets, and updates records through routing logic. Browse events are deduplicated in a separate sheet using a Google Sheets formula, while cart events use an email lock table to prevent duplicate sends. The system also blocks browse emails when a cart exists, ensuring relevant and non-conflicting customer communication.
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AI-Powered WooCommerce Retention Automation (Make.com & Claude)
Email Marketing
Designed a hands-off customer retention system for a WooCommerce store using Make. The scenario automatically identifies buyers 60-90 days post-purchase and triggers personalized restocking emails via ZeptoMail. I integrated Anthropic Claude AI to dynamically generate HTML product cards based on real-time stock status (showing 'Restock' or category fallbacks). Built advanced deduplication logic using WooCommerce metadata to prevent spam. Result: A scalable, automated retention flow that boosts LTV without manual effort.
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Wishlist Tracking & Automated Product Alert System for WooCommerce
Email Marketing
Built a multi-scenario automation system for a WooCommerce marketplace to manage wishlist-based customer alerts. The solution imported product data via WooCommerce API into Google Sheets, synced wishlist-user mapping from MySQL, tracked stock and price changes, and triggered personalized HTML emails through Zoho ZeptoMail when items were back in stock or discounted. One email could include multiple wishlist products.