Olha Matviichuk
Offer Olha work on your next project.
Private message 
Offer work 
Ukraine
2 months 12 days back
available for hire
on the service 4 months 17 days
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
English: intermediate
Skills and abilities
Programming
Design & art
Photo, Audio & Video
Promotion
Outsourcing & consulting
Portfolio
-
500 USD Promotion, lead generation for online training (digital, IT)
Social Media Advertising
My client is an online and offline school for children and adults that offers educational courses in various fields: IT (development, testing), digital (project management), design (3D design, UX/UI design), etc.
The situation at the beginning of our collaboration: there was no stable flow of leads and enrollments, groups were not filling up, and the average cost per lead in the accounts was $15-25.
… What did I do?
- conducted an audit and analysis of the current situation
- analyzed competitors
- created a promotion strategy
- created creatives that were approved by the client
- launched campaigns for various educational directions
- optimization
You can see the results in the screenshots - the average cost per lead is $6, Cost Per Acquisition (CPA) has significantly decreased, and thanks to additional remarketing campaigns, the Lifetime Value (#LTV) has increased, as well as overall revenue from promotion.
I would be happy to discuss your project so you can understand why it didn't work out before!
-
400 USD Promotion of coffee manufacturer in Meta (Facebook) Ads
Lead Generation & Sales
Goals: increase the number of clients and sales through advertising on #Instagram.
My solution: detailed business briefing and analysis of the Instagram profile, fixation of KPI and ROMI at the beginning - preparation, creation, coordination, and launch of advertising - testing various hypotheses, statistical analysis, campaign optimization - conclusions, report, and actual results.
… Work results:
- tested different types of creatives - photos, videos, carousel.
The best performing were static creatives with wholesale pricing.
- 6 different types of audiences based on interests, behavior, and brand recognition - the best performing was one TOF and one MOF audience.
- remarketing was also launched after the first month of work.
Generated 189 direct messages at an average cost of $3.65.
Received 23 wholesale orders totaling $3,024.
Profit from advertising amounted to $2,334 (taking into account the advertising budget).
Net profit (excluding marketing expenses, i.e., our collaboration and advertising budget) - $1,934.
-
500 USD Promotion of the PM makeup salon on Instagram
Social Media Advertising
Key performance indicators (KPI), ROMI, and the number of records (purchases) have been achieved.
As you can see on the client's Meta Ads account screen, during the first period of cooperation, we spent $945.86 (including various types of test campaigns: successful and unsuccessful, different types of audiences, placements, creatives). Even considering this, we achieved a profit of x1.6 from advertising expenses.
… Spent: $945.86
Messages: 162
Purchases: 53
Conversion to purchase: 32%
Cost per purchase: $18
Average check: $71
Revenue: $3,763
Total revenue (including payment for my services): $3,263
ROMI: 1.6
The business owner is very satisfied and happy to continue cooperation, already with scaling quarterly.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
|
Audit of the advertising account + recommendations.
23 USD
|
|||||
|
Launching advertising on Facebook and Instagram
338 USD
|
|||||
|
Setting up an account in Facebook ads
23 USD
|
|||||
|
Target Ads Specialist (Meta Ads) for a web studio
384 USD
|
|||||
|
Need integration of meta conversion API with kommocrm
80 USD
|
|||||
|
Set up targeting for Facebook, Instagram. Taxi, auto repair, dentistry. Geo - one city in Poland.
274 USD
|
|||||
|
Promotion of Mini Course
271 USD
|
|||||
|
Targetologist
226 USD
|
|||||
|
Targetologist Ukraine/Poland
474 USD
|
|||||
|
Put the accounts in order on Meta
16 USD
|
