Budget: 76 PLN Deadline: 1 day
Hello! I was just working with B2B lead generation at Meta for services and the digital niche, so your request is very clear to me: web studios often "drain" the budget not because the advertising is bad, but because there is no clear qualification of the lead and the correct presentation of the offer to entrepreneurs in Europe. It is important to immediately filter out small requests "for 200€" and bring in those who really need a website/redesign/support with a normal budget.
Regarding metrics, to be specific: in B2B services for the UA/RU audience in Europe, I usually keep CPL in the range of $8–25 during initial tests (it heavily depends on the country, offer, and qualification form), then the task is to stabilize quality and reduce the price through creatives and proper retargeting. I have worked with budgets ranging from a few hundred to a few thousand dollars per month, GEO — EU (depending on the project).
In the first month, I will ensure that you have not a "set of campaigns," but a system: breakdown by services, 2–3 hypotheses for offers, several creative angles (not "we make websites," but specific business pain points), a lead form or quiz with questions that filter budget/type of business/launch timeline, and retargeting for those who interacted but did not leave a request. At the end of the month — a short report with numbers and a conclusion on what we will scale.
If you write to me which countries are a priority for you and what minimum check/budget of the client you want to see at the entry — I will personally send examples of relevant projects and suggest which connections to start with, so that in the first 2 weeks we can get a normal flow of leads, not "I wonder how much a website costs."
