Vlad Rybalko
Rating
Language proficiency level
Skills and abilities
Promotion
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Contextual Advertising
from 158 USD for project
- Marketing Research
- Social Media Marketing (SMM)
Portfolio
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158 USD Instagram advertising for the Eco Nyashki healthy sweets brand
Social Media AdvertisingDevelopment and launch of targeted advertising on Instagram for a Ukrainian manufacturer of natural candies, marshmallows, bars, and sugar-free snacks.
Main tasks:
• attracting new customers through Direct
… • promoting gift sets, freebies, and bars
• working with several segments: retail, cafes, corporate orders
What has been done:
• conducted A/B testing of creatives
• set up the goal "Start a conversation in the app"
• launched over 15 ad variants with different offers
Results:
• best ad: 568 started conversations at a cost of $1.44
• average cost per started conversation — $1.71
• reach of over 130,000 users
Creatives: bright photos/videos of products, gift sets, unboxing orders, call-to-action "Order in Direct".
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The online store of healthy products - GoogleAds, Google Shopping
Contextual AdvertisingThe company is engaged in selling dietary food products.The customer has come with the task of tracing users to the site using #GoogleAdwords who want to replace harmful daily food products with healthier analogues.A unique strategy has been developed for the customer.About 1000 keywords are collected for interests and are divided into 3 types according to the correspondence degree (Hot, Hot, Cold).It is necessary to take into account the user's intention in the keywords, for example: buy, order, price, delivery, etc.Garyachi requests included the keywords зі zгадкою brand name product, type "buy cooking solosvit".The Topli included the keywords with the characteristics of the product which is sold on the site, the type - "buy cooking without sugar"
Before the Cold were the keywords of the type - "buy foods for the diet."Also a advertising campaign was created using #GoogleShopping and using the feed of the products that were downloaded from the site.A unique announcement is created for each type of keyword using the company’s advantages and a complete filling of fields:
Title 1
Title 2
… Title 3
Description of 1
Description of 2
The road
4 Options of Additional References
4 Options of clarification
Number of Phones
Structured descriptions
Prices
The main screenshot shows the statistics for 2020-2022.During this period, only about $4940 was spent.124,000 clicks were obtained for an average value of 0.04 USD.For the correct tracking of the statistics I created goals in #GoogleAnalytics using #GoogleTagManager to fix all target actions on the site, namely: sending forms, calls, turn to the built-in online chat, mail.During this period, approximately 7800 goals were achieved at an average value of 0.63 USD.The conversion of the site is 5.65%.In the process, the robots analyzed a large number of data using #GoogleAnalytics, disconnected low-efficient advertising materials (Campanies, Advertising Groups, Advertising, Keywords).Created new for conducting A/B testing.So far, we continue a joint work on the project, quickly implemented corrections from the situation on the market and on the basis of analytics for the optimization of advertising campaigns.
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Internet shop of LED lights - GoogleAds, Google Shopping
Contextual AdvertisingThe company is engaged in the sale of premium-class LED optics.The client has come with the task of attracting users to the site using #GoogleAdwords who want to acquire additional optics for use in extreme conditions.On cars, squad bicycles, motorcycles, boats and so on.A unique strategy has been developed for the customer.About 1000 keywords are collected for interests and are divided into 3 types according to the correspondence degree (Hot, Hot, Cold).It is necessary to take into account the user's intention in the keywords, for example: buy, order, price, delivery, etc.Garyachi requests included the keywords зі zгадкою brand name product, type "buy fary (brand)".Tepli had keywords with a reference to the type of transport, for example, "buy lighting for a motorcycle."
Before the Colds, the key words of the type were "buy light LED lamps".Also a advertising campaign was created using #GoogleShopping and using the feed of the products that were downloaded from the site.A unique announcement for each type of keyword is created using the company’s advantages and a complete filling of fields:
Title 1
Title 2
… Title 3
Description of 1
Description of 2
The road
4 Options of Additional References
4 Options of clarification
Number of Phones
Structured descriptions
Prices
The main screenshot shows the statistics for 2020-2022.It received 3780 clicks at an average value of 0.38 USD.For the correct tracking of the statistics I created goals in #GoogleAnalytics using #GoogleTagManager to fix all target actions on the site, namely: sending forms, calls, turn to the built-in online chat, emails.During this period, approximately 1180 goals were achieved at an average value of 1.2 USD.The conversion of the site is 26.28%.In the process, the robots analyzed a large number of data using #GoogleAnalytics, disconnected low-efficient advertising materials (Campanies, Advertising Groups, Advertising, Keywords).Created new for conducting A/B testing.So far, we continue a joint work on the project, quickly implemented corrections from the situation on the market and on the basis of analytics for the optimization of advertising campaigns.
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Buildings with steel structures - GoogleAds, Google Analytics
Contextual AdvertisingThe company is engaged in the construction of buildings with metal constructions and sandwich panels.The customer came with the tasks - to lock to the site of users using #GoogleAdwords, who want to build rapidly build buildings for commercial purposes - warehouses, angari, shopping centers, shops, etc.A unique strategy has been developed for the customer.Around 1,000 keywords are collected for interests and are divided into 2 types according to the level of correspondence (Gariachi, Tepli).The hot queries included keywords taking into account the user's intention and the type of building in the keywords, for example: "building the warehouse of metal constructions".The keywords were included with the name of the construction technology, the type - "montage from metal construction".A unique announcement for each type of keyword is created using the company’s advantages and a complete filling of fields:
Title 1
Title 2
Title 3
… Description of 1
Description of 2
The road
4 Options of Additional References
4 Options of clarification
Number of Phones
Structured descriptions
Prices
The main screenshot shows the statistics for 2020-2022.It received 4266 clicks for an average value of 0.82 USD.For the correct tracking of the statistics I created goals in #GoogleAnalytics using #GoogleTagManager to fix all target actions on the site, namely: sending forms, calls, turn to the built-in online chat, mail.During this period, approximately 268 goals were achieved, with an average value of 13.05 USD.The conversion of the site is 6.41%.In the process, the robots analyzed a large number of data using #GoogleAnalytics, disconnected low-efficient advertising materials (Campanies, Advertising Groups, Advertising, Keywords).Created new for conducting A/B testing.So far, we continue a joint work on the project, quickly implemented corrections from the situation on the market and on the basis of analytics for the optimization of advertising campaigns.
Reviews and compliments on completed projects 5
16 April 2025
108 USD
Google Ads for Ukrainian e-commerce 2nd stage of search campaigns
Vladislav completed the second stage of the task for creating search campaigns for the Ecommerce project. Everything was done as specified in the technical assignment and on time. I recommend!
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3 March 2025
113 USD
Google Ads for Ukrainian e-commerce (long-term project)
Vlad is a great specialist in Google Ads. Everything as agreed. He is easy to contact. He completed the work on time and according to the specifications.
24 January 2025
68 USD
Parquet repair in German language
Vladislav set up the advertising in Google ADS on time. He is currently testing and adjusting it. I am satisfied with the work 10 out of 10.
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15 October 2023
23 USD
Analyze advertising in Google Ads and create a campaign based on it
We will work well further.
31 March 2023
110 USD
Set contextual advertising for Lending.
Vladislav, as discussed, did everything in time. Set up a advertising campaign on Google Eds. We will test it soon. 10 out of 10 for cooperation
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