Barbara M Puszkiewicz-Cimino

Digital Growth & CRM Strategy Lead | Turning Traffic into Revenue

I help companies turn digital marketing into measurable revenue — not just campaigns.

With experience leading digital growth and CRM strategy for high-traffic, complex businesses, I focus on what actually drives results vs. what simply consumes budget. Most companies don’t have a traffic problem — they have a conversion, CRM, and strategy problem.

That’s where I come in.

I work with teams to identify gaps across the full customer journey — from acquisition to conversion to retention — and build clear, actionable plans that improve performance.

My approach is structured, data-driven, and focused on business outcomes. I don’t operate as an execution-heavy freelancer. I partner with companies as a strategic lead, bringing clarity, direction, and prioritization to their marketing efforts.

What I can help you with

• Digital growth audits (identify what’s working and what’s not)
• CRM & lifecycle marketing strategy (email, automation, retention)
• Conversion & funnel optimization
• Marketing performance analysis and budget efficiency
• Strategic roadmap development

How I typically work

• Short-term: audit + clear action plan
• Ongoing: fractional Head of Digital / CRM support
• Project-based: transformation of specific areas (CRM, funnel, growth strategy)

I bring senior-level, international digital experience to help businesses scale efficiently and make smarter marketing decisions.