Dima Bezgin
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300 USD 343 ice for the service of heating at the price of 70 UAH
Contextual AdvertisingCase: 343 ice for the service of the weekly price of 70 UAH
About the project:
The task:
1 .Recovery of new ice;
… The 2ndKPI ice price up to $3;
3 .Start YouTube and Search Advertising
The customer launched traffic through Facebook ads, but the number of links was not enough and he wanted to scale through Google ads.Preparation for the launch of the advertising:
Based on the data obtained at the time of appeal, a decision was taken about working with YouTube and search advertising, to attract the maximum number of leads.Analysis of the pain and needs of the audience.
- We have selected auditories and demographic groups on which we will launch;
- Written technical tasks on video creatives;
- Set Google Analytics, and remarketing for visitors to the YouTube channel;
- Collected search queries that respond to the triggers of audiences, to create special segments of audiences and target for those users that enter them;
What was done:
- Set up advertising comrades on the basic audience of Google and casts on key requests;
- Set up rk for remarketing of visitors to the site;
Open auditories that do not work.
optimized rates and demographic indicators;
Create creatives and landing page.
- Filtering the YouTube channels and blocking the display on non-target sites;
The Results:
Invested – 24 373 UAH
The price of ice is 70 UAH.
343 is a.The summary:
For a month from the beginning of the work it was possible to reach the average index for the price of ice 70 UAH, with the customer worked more than 3 MIS and after filling the records on consultations and personal work took a break for 1-2 months.
Activity
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