Daryna Hrechko
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Skills and abilities
Design & art
Photo, Audio & Video
Outsourcing & consulting
Translation
Writing
Portfolio
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45 USD Funnel for HR courses
Social Media Marketing (SMM)Creation of a visual strategy for the launch of the course "HR Manager from Scratch." The target audience is people who want to change their profession (switchers) and achieve a stable income. The main design task is to overcome the fear of change and show that HR is an accessible and prestigious profession.
Solution (Design & Strategy): I used a combined approach:
Color Psychology: I chose a palette that conveys trust and energy (for example, milky + accent orange).
… Structural Infographics: I transformed complex concepts (such as onboarding, recruiting, KPI) into simple and understandable diagrams in Stories.
Human-centered design: I used photos of real people in an office environment so that the client could associate themselves with the future profession.
Result: A funnel that not only informs about the course but also guides the viewer through a transformation: from the doubt of "Can I do this?" to the confident "I want to join the course."
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45 USD Creatives for a company that deals with legalization
Content ManagementDocument legalization and relocation are fields where there is absolutely no room for chaos. Here, the design must clearly communicate: "You can trust us." In this new case for a legal firm, I worked with two formats simultaneously: - Stories Funnels: I transformed dry facts and service lists into a captivating narrative that guides the client by the hand straight to booking. - YouTube Videos: I designed the content structure to make large volumes of complex information easy for the viewer to digest.
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45 USD Creation of a funnel for a cosmetic clinic
Content Managementhttps://drive.google.com/drive/folders/1i1n4Yk9xBiiKgO6wQ7K3qrCIUfhMamw9?usp=share_link (link to the full work)
I created a series of content funnels for a cosmetology clinic. Working with the beauty niche is always about details, textures, and sensations.
In this project, I combined:
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Smooth animation (Motion): It sets the rhythm, shows the process, and makes the brand "alive."
Informative static: It structures the information and calls to action (CTA).
All materials are developed in English for an international audience.
Activity
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Create a resume in the Canva builder
16 USD
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Transfer of information from the old Instagram page to the new one.
20 USD
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Create creatives for advertising in Instagram Stories, Reels, Facebook
65 USD
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Translation from/to Polish language
18 USD
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