Yelyzaveta Tsushko
Private message 
Offer work 
Odessa,
Ukraine
1 year back
available for hire
age 25 years
on the service 7 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
English: pre-intermediate
Skills and abilities
Services
Promotion
Portfolio
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Example of working with a beta-reader
Text Editing & ProofreadingPart of the final comment for the author about the read work, as classified by the author - drama with elements of mysticism.
"As I mentioned earlier, I consider the text from different perspectives, as a copywriter, reader, writer, publicist, and beta-reader. I give my feedback on the reading, which shows my perception of the text and the story as a whole. The points I indicate are recommendations for improvement and what to pay attention to.
As a copywriter, I focus on the text, words, sentences, and more. I highlight the impressions of the writing style. The text is perceived lively because conversational language prevails over literary language. This has its advantages because it is easier to read and closer to the reader. However, this affects the choice of words or their interpretation, sentence constructions, and language clarity, both in dialogues and descriptions. In the middle, I noted that the writing style transforms, finds a balance, and feels like it has blossomed. This is wonderful. However, such a transition may not be very well received by the reader, which also necessitates making the text more cohesive through self-editing.
… ...
As a reader. I repeat, the text reads quite easily. The supporting characters are incredible, vivid, and memorable.
...
As a writer and beta-reader. Often in creating a narrative, writer's experiments, and creativity in general, one can forget who will ultimately read all of this. The average reader - the audience is not simple. Empathy is still the main organ when reading. It is only up to the author and his skill what the character feels. If the character eats a green sour apple, the reader should feel it too. A person has 5 senses, but through text, we only act visually. What remains for us to work with is memory and imagination. Without this, it's just a description.
...
As a publicist, I can say that overall the idea, especially with a mystical twist, would attract people nicely. There is something to grab onto and hold onto here."
The main work is done in Google Docs, where I leave comments and accompany the text with emojis reacting to the plot. Additionally, I provide an expanded final feedback in text, voice, or video call format.
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4 USD Post on Instagram about a case agency
CopywritingHow did a red-haired girl help increase sales?
A client approached us - an international medical company, with the task: To inform a young audience about one of the leading acne medications and increase sales in million cities.
We determined that implementing a digital campaign would be an effective solution. For this campaign format, a bright image is needed. The girl with red hair turned out to be a winning choice!
… We used the following tools:
Banner campaign on Facebook and Instagram;
Promotion of advertising video on YouTube;
Context-media campaign;
Search advertising on Google;
Working with bloggers.
The coverage amounted to more than 7,975,000 contacts with the target audience; every fourth user watched the ad until the end: we provided more than 5,000 site visits; and thanks to working with bloggers, over 100,000 people learned about the medication.
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2 USD Decoding video and creating text for YouTube
Transcribing"Restaurant business with non-restaurant thinking" by Spartak Velishaev
Description: Spartak Velishaev, co-owner of the Ministry network of establishments and chief operating officer of the WhyNot?Enot agency, talked about the history of a failed shawarma establishment in 2019 and why it worked now. He broke down the details on which the systems are based, on which the work is built, namely: authenticity; management; working with the best in their field, even if it's more expensive; marketing and working with bloggers. Answered the audience's questions about budget and time, competitors, fiascos, quality, and team.
… Time code:
2:09 Speaker introduction
2:30 Spartak Velishaev's exit
4:56 About the Ministry of Shawarma
20:51 Under the hood: about positive moments, fiascos, management, marketing, and authenticity
21:26 About authenticity
31:00 About management
34:46 About tops
40:08 About numbers
45:00 Audience question: How did you solve the problem with the terminals?
46:55 Audience question: How did you solve this problem at that moment?
49:24 Audience question: What budgets and for how long were they set?
53:09 Audience question: Who are the direct competitors? Do you go there for lunch wearing dark glasses?
56:08 Audience question: What do you do to make the service awesome? Where in your segment is the cool service?
1:06:25 Audience question: Do you work with a coach? Do you read books for development? How do you work with the team, do you do masterminds, gatherings? How do different departments communicate with each other?
1:11:38 About marketing - main idea
1:13:54 Audience question: What actions do you take when there is a fiasco?
1:14:12 Audience question: Have you conducted a market analysis, what were the criteria? How many managers per chef?
1:17:54 About working with bloggers
1:19:54 Conclusion
Activity
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