Olena Koval
2 years back
1 Safe completed
2 years back
1 client
age 32 years
on the service 10 years
Rating
Language proficiency level
Skills and abilities
Design & art
Outsourcing & consulting
Portfolio
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Google Ads – Measurement Certification
Contextual AdvertisingThis Google certificate confirms my high expertise in the ability to measure and improve the performance of Google Ads advertising campaigns.
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Certificate of Google Analytics
Contextual AdvertisingThe Google Analytics certificate confirms my knowledge and skills in working with this tool.
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GTM and Google Analytics 4
Data ProcessingThe task:
The task is to transfer users' actions from the site to Google Analytics 4 for detailed analysis.
What was done:
… 1 . Google Tag Manager container is installed for convenient code management and event transmission to analytics.
The 2nd A technical task was written to add an expanded trade module to the site and verified the work of the event code.
3 . Tags and triggers are created in Google Tag Manager to transmit e-commerce events in Google Analytics 4.
and 4. Increased events and conversions in Google Analytics 4 and verified their correct work.
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Efficiency Analysis of Online Advertising with Looker Studio
Data ProcessingThe task was to create a Looker Studio report to find out how successful specific sources/channels and advertising campaigns are, and what impact they have on the business.What was done:
1 .Sources and Companies Analysis: The report presents a table with a list of sources and advertising campaigns taking into account such indicators as the advertising cost, the number of shows, the CTR, the number of clicks, the CPC, the transaction coefficient, the number of transactions, the income, the profitability of advertising costs and the ROMI.ROMI and profitability of advertising costs may be similar, but they provide a clear insight of the efficiency of advertising costs and achieving profitability.The 2ndOverall results: Overall figures for a certain period of time are also presented, including the purchase rate after review, the number of transactions, the income from purchases, the total number of users and sessions.This allows you to evaluate the overall result in one or another period of time.3 .Graphic analysis: The report has created two graphs that reflect the dynamics of results and the growth or decrease trends of results over a given period.This helps to react timely to changes, to determine the specific time when results began to change, and to improve advertising strategies.Thanks to this report, you can easily track the results of the advertising activity and make reasonable decisions to improve its effectiveness.
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Individual landing page on Weblium
Website DevelopmentIt was necessary to create a one-page website (landing page) for a set of products with different variations, on which information about them was fully disclosed.It was important that visitors did not have the opportunity to go to the main online store.For this task, the following was done:
1 .She chose a platform called Weblium, as the main site was built on the Good Hope platform, which has no functional to create landing page.Weblium is marked by its adaptability for mobile devices and has a built-in integration with New Mail, the main payment systems for online payments and the CRM system.This platform allowed us not only to create a one-page website, but also to convert it to a full-time online store.The 2ndIt has developed a page design to make it attractive for visitors.3 .She filled the site with content: she created banners and wrote texts.and 4.Set the return form and the box with the order page.and 5.Set up Analytics: set up Google Tag Manager, Google Analytics 4, Pixel Facebook and set up the transmission of main events and conversions.
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Online shop in 7 days: no-code implementation
Website DevelopmentIt was needed:
1 .Create a full-value online store to sell 10-15 goods for 7 days.The 2ndEnsure the adaptability of the site for mobile devices.3 .Integrate the online payment and CRM system.and 4.Place the goods and fill out all the necessary official pages.and 5.Set analytics to track users' actions.What was done:
1 .It to select a no-code platform for the site.Selected Good, as it is easy to set up, has a lot of built-in integrations and a friendly admin panel.The 2ndIt to register the merchandise for online payment and successfully integrated it.3 .It set up the integration of the site with the CRM system where orders and goods were transmitted.It also set up the CRM system for specific needs.and 4.It has Google Tag Manager, Google Analytics 4, Facebook Pixel and Facebook Conversion API.Set up all the necessary events and conversions.and 5.She created goods cards, developed sets for the Upsell users of the site and filled out all the mandatory official pages, such as "Payment and Delivery Methods", "Exchange and Return Terms", "About Us" etc.
Reviews and compliments on completed projects 1
4 April 2024
14 USD
Add the event/triger "Successfully filled form" to the tag Manager
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All is great! Thank you very much for the work!
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