Ruslana Khrapko
graphic design / illustration
I will make your design and visual content your main competitive advantage.
My specialization is the creation of aesthetic, modern, but at the same time understandable and meaningful design. Identity development, study or creation of a brand concept, plus the implementation of all components: naming (name), logo, corporate identity and all the resulting visual elements. Creating a corporate identity, I will cover the entire spectrum of your activities, including the design of social networks, marketplaces. My experience will allow the brand to become recognizable even without the use of a logo.
I create illustrations for books, posters, covers and more. I develop corporate characters. I can also simply draw the necessary image into a vector, stylize an existing image or embody your idea of a drawing.
In cooperation, I adhere to certain points:
I form a clear concept of the project, its functions and goals
I make the most detailed TOR, I try to avoid fuzzy wording
I listen and hear the customer, I try to squeeze the details dry to create a good product
I offer non-standard solutions, I do not like template design
I don't finish my work until I like it.
I don't do extra free work.
I don't tolerate scams. In case of attempts to deviate from the original TOR, you will certainly fall into arbitration.
In my work I mainly use Photoshop, Illustrator, InDesign and manual graphics. I know all the technical details of layout, typography, prepress, printing requirements, so you don't have to worry about the technical aspects of the project. If you are not sure about the file format, size, subsequent printing - I will be happy to advise you, help you choose the material, production method and accompany the project after the development is completed. The cornerstone of good design is a coherent and detailed concept, which I will help you shape or refine.
I strictly adhere to the number of unique options that I declare before starting work on the project, so I divide the work in stages: clause (miniatures of options) - sketches - receiving detailed comments - finalizing the selected option. If you want to "play with forms" or "search for an idea", I will make more options for a negotiated fee.
Based on experience, I will not promise ultra-fast deadlines (unless, of course, this is the essence of the task), because a good "product" must be comprehended, sustained and functional. In my works, I put maximum emphasis on aesthetics, compositional solution, fonts and functional application of what is being created. More than 5 years of commercial experience. I worked on projects that were as varied as possible, but I put a lot of skills, love and creative thinking into each one.
“Some branding agencies hire special managers to manage communication processes with clients. I advocate that these functions be transferred to designers - or at least that they work together. The designer must be involved in every stage of negotiations with the client in order to understand his expectations, tastes, desires. Sometimes any random word can change the whole direction of logo design - and the only person who will understand that this word has been spoken is the designer.
Paulа Sher.
