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  1. Freelancers

Oleg K.

Offer Oleg work on your next project.

Ukraine Kyiv, Ukraine
18 days 5 hours back
Available for hire available for hire
on the service 10 years
Client profile
Freelancer Oleg K. — Ukraine, Kyiv. Core skill — Search Engine Optimization (SEO), Website SEO Audit

Rating

Successful projects
No data
Average rating
No data
Rating
538
Search Engine Optimization (SEO)
225 place out of 1053
Website SEO Audit
104 place out of 459

CV

👋 Hello! I am an SEO specialist with over 7 years of experience helping businesses gain not just traffic, but real clients and profit. I have worked with large e-commerce stores, news portals (up to 1,000,000 visits per month), legal, and medical websites.


My approach to work:


* Conducting comprehensive website audits and competitor analysis

* Developing a tailored promotion strategy based on your business goals

* Optimizing technical aspects of the website and improving content

* Linkbuilding to increase the site’s authority

* Continuous monitoring of results and strategy adjustment

* Regular analytics and transparent reporting


Guarantees and transparency:


* I guarantee responsible attitude and meeting deadlines

* I provide regular reports on completed work and achieved KPIs

* Transparent communication at every stage of cooperation


I am fluent in Ukrainian, Russian, and English. Responsible and result-oriented.


Ready to help take your project to the next level — contact me to discuss the details!


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#SEO #SearchOptimization #WebsitePromotion #Linkbuilding #PPC #Analytics #DigitalMarketing #OrganicTraffic #SEOSpecialist #InternetMarketing #SalesGrowth


Skills and abilities

Programming

Design & art

Services


Photo, Audio & Video

Promotion

Mobile development


Translation

Writing

Portfolio


  • SEO Audit

    Website SEO Audit
    Online shop specializing in selling fashion clothes.Step 1: Understanding business objectives and context

    Meeting with the customer to discuss his business goals, target audience and key competitors.Obtaining access to the website and analytical data to assess the current status of the site.Step 2: Planning the Audit

    … Determination of the volume of robots, including analysis of the structure of the site, content, metadata, references and technical aspects.Develop an audit plan, including tools and analysis methods, such as keywords analysis, reference checking and competitors analysis.Defining the deadlines for the audit.Step 3: Audit

    Analysis of the structure of the site: verification of the availability and availability of all important pages, assessment of the structure of the URL, hierarchy of navigation and level of internal link.Content analysis: assessment of the quality and uniqueity of text materials, use of keywords, optimization of headlines and meta tags.Analysis of metadata: verification of the availability and optimization of pages headlines, meta-descriptions, alt attributes for images and other corresponding metadata.Reference analysis: assessment of the quality of external references, verification of the presence of unwanted or spam references, study of competitors’ reference strategies.Analysis of technical aspects: check the speed of the download of pages, the availability of errors 404, check the availability and the correct setting of the robots.txt file and the site map (sitemap.xml), assess the mobile adaptivity and other technical parameters.Step 4: Analysis and reporting

    Analysis of the received data and the results of the audit.Setting a detailed report, including a description of the problems, recommendations regarding optimization and painting of the site, as well as priorities of actions.Step 5: Reporting and consulting

    Meeting with the customer for reporting and discussing recommendations.Consultation of the customer on issues related to the elimination of the problems and the implementation of recommendations.

  • SEO Audit

    Website SEO Audit
    Online toy store for children.Step 1: Understanding business objectives and context

    Basic business objectives: increasing sales volumes, painting visibility in search systems and increasing conversions.Analysis of the main competitors and their strategies to obtain important conclusions.Step 2: Planning the Audit

    … Evaluation of the general structure of the site and the architecture of its pages.Keywords and phrases that can potentially lead to increased organic traffic and coloring ranking in search systems.Analysis of technical aspects, such as page load speed, mobile adaptivity, the presence of errors and problems in the code.Step 3: Audit

    Analysis of keywords and phrases: an assessment of the potential of each keyword, including their competition and the volume of search traffic.Analysis of the structure of the site: verification of the availability and availability of all important pages, optimization of the structure of the URL and the hierarchy of navigation.Technical analysis: checking the settings of the robots.txt file and the map of the site, detection and correction of errors, optimization of the speed of page download and mobile adaptivity.Step 4: Analysis and reporting

    Analysis of the received data and the results of the audit to determine the main problems that need to be solved.Setting a detailed report, including identified problems, recommendations regarding their solution and an action plan for improving SEO strategy.Calculation of potential efficiency indicators, such as increased organic traffic, increased positions in search systems and increased conversions.Step 5: Implementation of recommendations and monitoring of results

    Consultation of the client on important steps that need to be taken to solve the present problems.Implementation of recommendations and improvement of the SEO strategy of the website.Tracking results, including increasing organic traffic, improving ranking in search systems and increasing conversions.

  • SEO Audit

    Website SEO Audit
    Customer: Web portal for travel.Step 1: Understanding business objectives and context

    Business goals: increasing organic traffic, painting positions in search systems, increasing the number of registered users and increasing conversions.Analysis of the competitive environment and identification of the main competitors.Step 2: Planning the Audit

    … Analysis of keywords and phrases that are related to travel and tourism, to determine the potential possibilities of increasing organic traffic.Evaluation of technical aspects, including page load speed, mobile adaptivity, verification of the presence of errors and problems in the code.Step 3: Audit

    Analysis of keywords and phrases: assessing the potential of each keyword, including the volume of search traffic, competition and relevance to business.Content analysis: verification of the quality and unique content, optimization of headlines, meta-descriptions and headlines for the skin page.Analysis of the structure of the site: checking the logicity of the structure of the site, the availability and availability of all important pages, optimization of the structure of the URL.Technical analysis: checking the settings of the robots.txt file and the map of the site, detection and correction of errors, checking the security of the site and assessing the level of protection.Step 4: Analysis and reporting

    Analysis of obtained data and audit results to identify key problems and weak points.Preparation of a detailed report, including a description of the problems presented, recommendations regarding their solution, plan of action and predicted indicators of efficiency.Calculation of potential increases in organic traffic, painting of positions in search systems and growth of conversions based on recommendations.Step 5: Implementation of recommendations and monitoring of results

    Consultation of the client on important changes that need to be made to solve the problems.Implementation of recommendations and implementation of paintings in SEO strategy.Tracking results, including increased organic traffic, coloring ranking in search systems and increased conversions.

  • The SEO

    Search Engine Optimization (SEO)
    Customer: Company for the sale of smart clocks.Step 1: Understanding business objectives and target audience

    Talk with the customer to set up his business goals, such as increasing sales of smart clocks and increasing brand awareness.Research of target audience, including their profile, interests and purchasing behavior.Step 2: Analysis of market and competitors

    … The market of smart clocks, including trends, demand, competition and market size.Analysis of competitors and their promotional strategies, displaying strong and weak sides of competitors.Step 3: Developing a Strategy for Promotion

    Identifying the company’s unique sales offers (USP) and developing key messages for the target audience.Identification of promotional channels such as content marketing, social media, advertising, partnership programs and others.Step 4: Implementation of the Promotion Strategy

    Creating a target content that responds to the needs and interests of the target audience.This can include blog statements, video views, product comparisons and more.Website optimization for search engines (SEO), including keyword research, meta-tag optimization, URL structure and internal link.Use of social media to build communities, promote content and attract attention to the brand.The launch of paid advertising (e.g. on Google or Facebook) to increase traffic and attract new customers.Develop partnership programs to cooperate with other brands or bloggers to spread information about products and attract new customers.Step 5: Monitoring and optimization

    Tracking efficiency indicators such as traffic to the site, conversions, sales, brands and others.Analysis of results and optimization of the promotion strategy, making changes based on collected data and emerging trends.

  • The SEO

    Search Engine Optimization (SEO)
    Online store of natural cosmetics.Step 1: Understanding business objectives and target audience

    Consultation with the owner of the store to clarify his business goals, such as increasing sales, raising awareness of natural cosmetics and building a loyal customer base.The purpose of the audience, including their profile, purchasing habits and interests.Step 2: Analysis of market and competitors

    … The growth of the natural cosmetics market, including demand, trends and competition.Analysis of competitors, their products, pricing, marketing strategies and methods of promotion.Step 3: Developing a Strategy for Promotion

    Identifying the unique advantages of the store, such as the use of natural ingredients, ecological packaging or ethical manufacturing, and creating key messages to attract the attention of the target audience.Viber promotional channels such as social media, content marketing, blogs, influencer marketing or partnership programs.Step 4: Implementation of the Promotion Strategy

    Creating a target content that supports the value of the store and responds to the needs of the target audience.This may include blog articles about the benefits of natural cosmetics, video tutorials with the use of products or customer reviews.Website optimization for search systems (SEO), including searching for keywords, optimizing meta-tags and descriptions, building links and creating high-quality content.Use of social media to create a community of natural cosmetics, publication of beautiful photographs, interaction with customers and conducting advertising campaigns.Implementation of paid advertising on social media and search systems to increase the volume of traffic and attract new customers.Establish partnership programs for collaboration with bloggers specializing in color and cosmetics, or other brands with appropriate orientation.Step 5: Monitoring and optimization

    Tracking efficiency indicators such as site traffic, conversions, sales, brand recognition and others.Analysis of results and optimization of the promotion strategy, making changes based on collected data and emerging trends.

  • The SEO

    Search Engine Optimization (SEO)
    Customer: Tourist company, which offers tour packages around the world.Step 1: Understanding business objectives and target audience

    Consultation with the owner of the company to define its business goals, such as increasing tour sales, expanding customer geography and building a strong brand.The study of the target audience, including their profile, interests, budget and advantages of tourist packages.Step 2: Analysis of market and competitors

    … The market of tourism, including demand for different directions and types of travel.Analysis of competitors, their proposals, pricing, marketing strategies and other factors that influence their success.Step 3: Developing a Strategy for Promotion

    Identification of unique offers of the company, such as special tourist routes that are unavailable to the general public, high-quality service or individual approach to customers.The choice of optimal promotional channels, such as content marketing, social media, advertising, blogs and collaboration with influential people in the tourism industry.Step 4: Implementation of the Promotion Strategy

    Creating attractive and informative content about tourist destinations, routes, cultural features, local cuisine and other aspects of travel.Website optimization for search engines (SEO), including keywords research, page structure, meta tags optimization and internal link.Use of social media to promote tourist packages, publication of beautiful photographs, interaction with followers and organizing competitions.The launch of paid advertising on social media and search systems to attract new customers and increase the volume of traffic to the website.Collaborate with bloggers and influential people in the tourism industry to publish reviews, recommendations and stories about tourist travel.Step 5: Monitoring and optimization

    Tracking efficiency indicators such as site traffic, conversions, tour sales, brand discernment and customer satisfaction.Analysis of results and optimization of the promotion strategy, making changes based on the obtained data and the manifest trends.

  • The SEO

    Search Engine Optimization (SEO)
    Online courses in programming and web development.Step 1: Understanding business objectives and target audience

    Consulting with the customer to define its business goals, such as increasing sales of courses, raising brand awareness and attracting a target audience of developers and quiet who are interested in web design.The study of the target audience, including their level of knowledge, motivation for the study of programming and web development, and their needs regarding curricula.Step 2: Analysis of market and competitors

    … The market of online training with programming and web development, including demand, trends and competition.Analysis of competitors, their courses proposals, pricing, marketing strategies and advantages.Step 3: Developing a Strategy for Promotion

    Determining the unique advantages of courses, such as high-quality teaching material, practical tasks and project robots, support from qualified instructors or the opportunity to obtain certificates.The selection of effective promotional channels such as content marketing, social media, e-mail, programming forums and cooperation with influencer in the programming industry.Step 4: Implementation of the Promotion Strategy

    Creating targeted content, which focuses on solving problems and queries, with which beginners face in programming and web-development.This can be blog articles, video lessons, practical tips and more.Website optimization for search engines (SEO), including search keywords, meta-tags optimization, URL structures and content, to provide visibility in search engines.Use of social media to promote courses, interaction with students, publication of information about new courses and actions.Use of e-mail to build a community of students, disseminate news, special offers and updating courses.Cooperate with influencers in the programming and web development sector for recommendations and advertising on their platforms.Step 5: Monitoring and optimization

    Tracking efficiency indicators such as courses registration, visitability rates, conversions, student satisfaction and others.Analysis of results and optimization of the promotion strategy, making changes based on collected data and emerging trends.

  • The SEO

    Search Engine Optimization (SEO)
    Local restaurant of fast food.Step 1: Understanding business objectives and target audience

    Consultation with the restaurant owner to define its business goals, such as increasing sales, attracting new customers and increasing brand awareness.The study of the target audience, including the geographical location, the wiki group, the style of life and their advantages in the vibration of fast food restaurant.Step 2: Analysis of market and competitors

    … The market of fast food restaurants, including popular products, price policy and eating trends.Analysis of competitors, their production, advertising shares, service and other factors that can affect the success of the restaurant.Step 3: Developing a Strategy for Promotion

    Identification of unique offers to the restaurant, such as special meals, fresh ingredients, fast service or high-end shares.The selection of effective promotional channels, such as social media, advertising in local media, promotions through mobile add-ons or cooperation with local events and communities.Step 4: Implementation of the Promotion Strategy

    Creating attractive content that reflects the unique nature of the restaurant and its dishes.This can include photos of countries, video views, customer reviews and special offers.Use of social media to promote the restaurant, interaction with followers, publication of current information posts and announcement of actions.Promoting local advertising campaigns, including advertising in local media, on advertising stands or in local events.Joining the community, holding competitions, shares and special offers for buyers.Partnership with local enterprises or divisions for joint promotions and sponsorship.Step 5: Monitoring and optimization

    Monitoring efficiency indicators such as sales, number of customers, conversions and brand recognition.Analysis of results and optimization of the promotion strategy, making changes based on the obtained data and the manifest trends.

  • The SEO

    Search Engine Optimization (SEO)
    Online shop of clothing and accessories for young people.Step 1: Understanding business objectives and target audience

    Consult with the store owner to define its business goals, such as increasing sales, expanding customer geography and building a strong brand.The study of the target audience, including their wiki range, lifestyle, fashion comparison and budget.Step 2: Analysis of market and competitors

    … The trend of the fashion market and online retail trade, including popular brands, trends, price policy and electronic platforms.Analysis of competitors, their products, marketing strategies, customer service and other factors that influence the success of the store.Step 3: Developing a Strategy for Promotion

    Identifying the unique advantages of the store, such as stylish design, wide range, affordable prices, exclusive collections or personalized offers.Choosing effective promotional channels such as social media, blogs, influencer marketing, content marketing or electronic advertising.Step 4: Implementation of the Promotion Strategy

    Creating visually attractive content that reflects the stylishness and quality of products, including photos, video views, fashion images, etc.Use of social media for publications of fashion images, tracking followers, conducting competitions and special actions.Collaborate with fashion bloggers and influencers to publish feedback, place advertisements and create partnership programs.Developing interesting and informative content about fashion trends, stylish combinations of clothing, fashion accessories and other fashion issues.Use of e-mail to create personalized offers, news releases, special offers and retail sales.Step 5: Monitoring and optimization

    Tracking efficiency indicators such as sales, number of customers, conversions, customer satisfaction and others.Analysis of results and optimization of the promotion strategy, making changes based on collected data and emerging trends.

  • The SEO

    Search Engine Optimization (SEO)
    Online platform for the sale of cosmetics and health.Step 1: Understanding business objectives and target audience

    Consultation with the owner of the platform to define its business goals, such as increasing sales, promoting specific categories of goods, attracting new customers and building long-term interactions with customers.The study of the target audience, including their wiki range, status, interests, lifestyle and specialities in the vibory of cosmetics and health products.Step 2: Analysis of market and competitors

    … The market of cosmetics and health products, including popular brands, news, trends and price policy.Analysis of competitors, their proposals, marketing strategies, promotional shares and other factors that influence the platform’s success.Step 3: Developing a Strategy for Promotion

    Identifying the unique advantages of the platform, such as a wide range, high quality of products, personalized customer approaches, exclusive brands or natural warehouses.Choosing effective promotional channels such as social media, content marketing, e-mail, advertising, partnership programs or cooperation with influential individuals in the field of beauty and health.Step 4: Implementation of the Promotion Strategy

    Creation of attractive and informative content, which provides useful advice for the use of products, beautiful photographs, video views and product reviews.Website optimization for search engines (SEO), including keywords research, page structure, meta tags optimization and internal link.Use of social media to promote products, interaction with followers, publication of current news and announcement of deductions and actions.Use of e-mail to create personalized offers, news releases, special offers and retail sales.The launch of paid advertising on social media and search systems to attract new customers and increase the volume of traffic to the website.Co-work with specialists in the field of beauty and health for hosting webinars, master classes, joint events and competitions.Step 5: Monitoring and optimization

    Monitoring efficiency indicators such as sales, conversions, visitability, customer satisfaction and repeated purchases.Analysis of results and optimization of the promotion strategy, making changes based on the obtained data and the manifest trends.

  • The SEO

    Search Engine Optimization (SEO)
    Customer: A tourist agency specializing in organizing trips to exotic countries.Step 1: Understanding business objectives and target audience

    Consultation with the owner of the agency to determine its business goals, such as increasing sales of tour, promoting specific packages of travel, attracting customers with a high level of income and positioning the agency as an expert in exotic travel.The study of the target audience, including their wiki range, interests, lifestyle and specialities in the vibration of tourist destinations.Step 2: Analysis of market and competitors

    … The market of tourist services, including popular trends, trends in tourism and price policy.Analysis of competitors, their offers of tours, advertising strategies, rating and customer reviews.Step 3: Developing a Strategy for Promotion

    Identifying the unique advantages of the agency, such as access to exclusive routes, individual approach to customers, high quality of service, knowledge of culture and traditions of partner countries.The selection of effective promotional channels, such as social media, content marketing, blogs, participation in tourist exhibitions and cooperation with influential persons in the travel sector.Step 4: Implementation of the Promotion Strategy

    Creating a fascinating and informative content that reflects the exoticity of the trips, including photos from the destinations, stories about the interesting places and the peculiarities of culture.Use of social media to promote tourist directions, interaction with followers, publication of current news and announcement of new travel packages.Providing competitions and actions on social media to attract attention and attract new customers.Use of content marketing to write interesting articles about partner countries, preparation of tourist trips and other information materials.Participate in tourist exhibitions and events that are covered by the target audience.Co-work with travelers, bloggers and influencers to place advertisements, create shared content and recommendations.Step 5: Monitoring and optimization

    Tracking efficiency indicators such as tour sales, number of customers, customer satisfaction and repeated bookings.Analysis of results and optimization of the promotion strategy, making changes based on the obtained data and the manifest trends.

  • The SEO

    Search Engine Optimization (SEO)
    Order: Online marketplace, which offers photographer services for events.Step 1: Understanding business objectives and target audience

    Consultation with the marketplace owner to define its business goals, such as increasing the volume of photographs, attracting new customers and positioning the marketplace as a reliable source for searching for professional photographers.The study of the target audience, including the type of events, the wiki group, the location and the budget.Step 2: Analysis of market and competitors

    … The market of photographic services for events, including popular events, types of services, price policy and trends.Analysis of competitors, theirньої пропозиции, portfolio of photographs, rating and customer reviews.Step 3: Developing a Strategy for Promotion

    Identifying the unique advantages of the marketplace, such as the diversity of photographs, the flexibility of the services, customer reviews, a convenient interface and a booking system.The selection of effective promotional channels, such as social media, blogs, content marketing, advertising on specialized websites about events, cooperation with events organizers and events.Step 4: Implementation of the Promotion Strategy

    Creating attractive content that demonstrates the robot of photographers, theirne portfolio and style, including photos from events, customer reviews and other recommendations.Use of social media for publications about photographs, theirne portfolio, stories about successful projects and announcement about shares and discounts.Co-work with specialized bloggers and influential persons in the field of events for recommendations and advertising.Organization of competitions and games among customers to attract attention and stimulate new bookings.Partnership with the organizers of events, sponsorship and participation in exhibitions and forums to promote the marketplace.Step 5: Monitoring and optimization

    Tracking efficiency indicators, such as the volume of bookings, customer satisfaction, repeated bookings and recommendations.Analysis of results and optimization of the promotion strategy, making changes based on the obtained data and the manifest trends.

  • The SEO

    Search Engine Optimization (SEO)
    The brand of clothes and accessories for sports and active leisure.Step 1: Understanding business objectives and target audience

    Consultation with brand owner to define its business goals such as increasing sales, increasing brand awareness, attracting customers with an active way of life and positioning the brand as a leader in the sports clothing industry.The study of the target audience, including their wiki range, interest, lifestyle and sports needs.Step 2: Analysis of market and competitors

    … The market of sports clothing and accessories, including popular brands, sports trends, price policy and innovation in the industry.Analysis of competitors, their proposals, marketing strategies, advertising campaigns and special shares.Step 3: Developing a Strategy for Promotion

    Identifying the unique advantages of the brand, such as innovative technologies in production, functionality, comfort, stylish design and ecological resilience.The selection of effective promotional channels, such as social media, sports blogs, sponsorship of sports events and cooperation with sports teams.Step 4: Implementation of the Promotion Strategy

    Creating a content that demonstrates the advantages of the brand products, including photos of athletes at the wheels, video training, articles about the benefits of active lifestyle and sports events.Use of social media for publications about the products of the brand, interactive activities, participation in sports and interaction with followers.Collaborate with famous athletes or sports teams for advertising and partnerships.Organization of special shares, discounts and promotional campaigns to attract new customers.Create a blog or section on the website, which contains interesting articles about sports world, tips about training, stylish sports clothes and other relevant topics.Step 5: Monitoring and optimization

    Tracking efficiency indicators such as sales, customer activity, ratings, customer satisfaction and repeated purchases.Analysis of results and optimization of the promotion strategy, making changes based on the obtained data and the manifest trends.

  • The SEO

    Search Engine Optimization (SEO)
    Online store of electronics and building technology.Step 1: Understanding business objectives and target audience

    Consultation with the owner of the store to define its business goals, such as increasing sales, increasing brand awareness, attracting new customers and positioning the store as a reliable source for the acquisition of electronics and technology.Research of the target audience, including their wiki range, interests, purchasing ability and online order.Step 2: Analysis of market and competitors

    … The rise of the market of electronics and butowa tech, including popular brands, innovations, price policy and technological trends.Analysis of competitors, their proposals, marketing strategies, shares and discounts.Step 3: Developing a Strategy for Promotion

    Identifying the unique advantages of the store, such as a wide range, competitive prices, high quality of products, fast delivery and professional customer support.The selection of effective promotional channels, such as search optimization (SEO), content marketing, advertising on search systems and social media, as well as cooperation with specialized bloggers and partners.Step 4: Implementation of the Promotion Strategy

    Website optimization for search engines (SEO), including keywords research, page structure, meta tags optimization and internal link.Creating interesting and informative content, including reviews of products, advice and subtitles about the vibration of technology, stories about innovations and technological innovations.The launch of advertising campaigns on search systems and social media with the use of the approach targeting and retargeting, to attract new customers and increase sales volumes.Co-work with specialized bloggers, video bloggers and experts in the electronics industry to place recommendations and advertising of the products of the store.Organization of special shares, discounts and retail sales to stimulate sales and attract new customers.Step 5: Monitoring and optimization

    Tracking efficiency indicators such as sales, conversions, site traffic, ratings and customer satisfaction.Analysis of results and optimization of the promotion strategy, making changes based on the obtained data and the manifest trends.

  • The SEO

    Search Engine Optimization (SEO)
    Customer: A fast food restaurant with original concept and unique menu.Step 1: Understanding business objectives and target audience

    Consultation with the restaurant owner to define its business goals, such as increasing sales, attracting new customers, increasing brand awareness and positioning the restaurant as a place with unique flavours and atmosphere.Study of the target audience, including their wiki range, taste comparison, lifestyle and food.Step 2: Analysis of market and competitors

    … The market of the restaurant industry, including popular conceptions, food trends and price policy.Analysis of competitors, their intense propositions, menu, price propositions and marketing strategies.Step 3: Developing a Strategy for Promotion

    Definition of a unique restaurant offer, such as unusual flavours, freshness and quality of ingredients, speed of service and stylish design.The selection of effective promotional channels, such as social media, advertising on external surfaces, cooperation with influential persons and local communities.Step 4: Implementation of the Promotion Strategy

    Creating attractive content that shows the restaurant’s uniqueity, including photos of dishes, success stories, stories about the use of fresh ingredients and cooking technologies.Use of social media for publications about actions, special offers, new foods and receiving feedback from customers.Organization of special actions, such as degustation events, competitions and rosigrashi among customers.Co-work with the communities of food bloggers, gourmets and local guides to place recommendations and reviews about the restaurant.Step 5: Monitoring and optimization

    Tracking efficiency indicators such as sales, number of customers, customer satisfaction and repeated visits.Analysis of results and optimization of the promotion strategy, making changes based on the received data and feedback from customers.
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