Iryna Utiekhina

My specialization covers the development of strategies, planning the growth of directions, brands, and products. From support to full implementation of the strategy, I ensure all stages of this process. I have extensive experience in content ideation, organizing and conducting professional photoshoots, including managing the entire production process. Currently, I am actively working in the field of digital marketing – from analytics and process setup to enhancing and growing the effectiveness of your communication channels. 

Company: OnebyOne, WINETIME, Ollie pets, Flowers4me,  Law agency "Вдовичен та партнери", marketing agency "RedDot"

My projects

1. Strategic Consulting:

   • Adjusting the marketing strategy in alignment with the brand's goals.
   • Providing recommendations on positioning, competitive advantages, and key marketing actions.

2. Management and Coordination:

   • Overall supervision of the brand’s marketing activities.
   • Coordinating work with contractors (design, advertising, SMM, SEO, etc.).
   • Ensuring consistency between various marketing efforts and the brand’s overall strategy.

3. Development of Technical Specifications (TOR):

   • Writing detailed TORs for contractors and internal teams for marketing campaigns, content, design, SEO, and other areas.
   • Monitoring the execution of TORs and ensuring the final results meet expectations (optional).

4. Engagement of Contractors:

   • Searching for and selecting contractors for specialized tasks (e.g., website development, social media advertising, PR campaigns).
   • Evaluating the quality of work provided by contractors and offering feedback.
   • Providing recommendations for future actions based on analytics.

5. Brand Development Consulting:

   • Conducting regular consultations with the owner or team on brand development.
   • Implementing new ideas and approaches into the brand’s marketing strategy.
   • Offering support in resolving complex marketing and branding challenges.

Expected Results:

• Increased brand awareness in the market.
• Improved effectiveness of marketing campaigns.
• Growth in sales and expansion of the customer base.
• Alignment of all marketing activities with the overall brand strategy.

Reporting:

• Regular reports on completed work (weekly, monthly).
• Presentation of key results and further recommendations.