Volodymyr Surmachevskyi
Myth over marketing
Offer Volodymyr work on your next project.
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Warszawa,
Poland
23 hours 27 minutes back
available for hire
age 26 years
on the service 4 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
English: intermediate
Polski: intermediate
CV
Most AI-generated brand visuals look like every other AI-generated brand visual — generic, flat, easy to scroll past. If your brand is built on atmosphere, mythology or dark-luxury aesthetics, that starting point fails before it begins.
I build mythological brand worlds for niche-luxury, fragrance, editorial and fashion-adjacent clients — concept art, packaging concept & direction, brand identity, short AI videos. Every project carries the brand's lore before the first image is finished. The result is coherent, atmospheric, memorable.
What I do:
— Concept art & illustration (ceremonial masks, characters, artifacts, key visuals)
— Mythological brand identity (logo, colour palette, typography, written lore)
— Packaging concept & direction (vessel concept, mood, hero key visuals — concept-level)
— Short AI videos (branded social content, 10-15s)
Stack: Midjourney, Seedream, Kling + Photoshop hand-finishing. Fast iteration, several directions to choose from.
Scope: concept, system and direction. Vector source files, prepress, foil and dielines — referred to specialist production partners.
Based in Warsaw, working with clients globally. Currently open for fragrance, packaging concept and concept-art commissions.
Skills and abilities
Design & art
Photo, Audio & Video
Writing
Portfolio
- All works 4
- Corporate Style 1
- Illustrations & Drawings 1
- Packaging and label design 1
- Video Creation by Artificial Intelligence 1
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3000 USD KAISHIKU SHIKI — A Niche Fragrance Brand World
Corporate Style
Does your fragrance brand have a story — or just top notes, heart and base? Most niche brands describe scents. What a customer actually returns for is a moment. I build a fragrance brand as a ritual, not as a product.
What I can do for your brand: a full niche-fragrance brand world — naming, the story behind each scent, vessel and packaging concept, the ritual of application, retail context. Each fragrance is tied to a specific moment: an hour, a mood, a memory. That builds a brand a customer returns to, not just buys once.
… KAISHIKU SHIKI is an example of this method. A speculative niche-fragrance system: four scents, each tied to one specific hour and one specific moment. YUKI at 2:30 AM — the morning you stayed up too late. HANA at 4:15 PM — the afternoon you sat with tea. TASOGARE at 5:48 PM — the autumn dusk walking home. TSUKI at 3:00 AM — the night you stopped trying to sleep. The philosophy underneath is kintsugi — the art of return: "This is not just a fragrance. This is a mark in time. Most perfumes mark a presence. Ours hold memories." The object: a hand-cut crystal vessel with a pewter dome cap, kozo paper label, cedar block kanji. Eau de parfum, 50 ml, limited to 200. Published as a 15-slide Behance case. Tools: Seedream V5 (visuals), Claude (lore and naming), Photoshop (final art direction).
Result: a launch-ready niche-fragrance brand world — from idea to a presentation-ready brand with its own language, ritual and collectibility. Proof that a niche perfume sells through a moment, not through a molecule. I can do the same for your brand — in fragrance, beauty, lifestyle objects, where ritual and memory matter more than spec.
#fragrancebrand #brandidentity #packagingdesign #conceptart #nicheperfume
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2500 USD The Origin — Case Study of a "Myth-First" Method for Building a
Video Creation by Artificial Intelligence
Does your brand have a story a client can feel from the first second? Or does it have polished visuals with nothing underneath? Most brands today have the second one. I build the first.
What I can do for your brand: write its complete founding mythology (who you are, where you come from, what holds you together), then translate that lore into a visual world — concept art, key artifacts, cinematic launch film. Lore is written before the first image. That builds a brand that's remembered, not just recognised.
… The Origin is an example of this method. My 3-month process building the founding mythology of the KAISHIKU universe. I wrote full lore first — for each of the eight gates: the demon's origin, its sin, its material, the story of how it came to exist. No image was generated until the mythology was complete. In Midjourney V8.1 I produced more than 1,200 mask variations and kept only 8. I ran all eight through Photoshop. From this I built a 30-second cinematic film in Kling AI with AI narration via ElevenLabs, edited in CapCut. Alongside the film I built a 9-slide case study about the method.
Result for the client: a documented "myth-first" method I now apply to every brand-world commission. Two finished assets per project — a cinematic film for launch + a case study deck for presentations. The philosophy I bring: KAISHIKU does not create demons. It reveals them. I can do the same for your brand.
#brandlore #conceptart #mythologicalbranding #aibranding #darkluxury
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1500 USD Possession — Mythological Packaging Concept System
Packaging and label design
Does your packaging look premium on the shelf — but the customer can't name what your brand actually stands for? Most luxury packaging stops at a beautiful bottle. Collectibility comes from a system, not from an isolated object. I build that system.
What I can do for your brand: a full packaging concept system — vessel (shape and material), rarity finishes (how the different tiers of a collection look), branded outer box, certificate of authorship, the collector's interior context. Every element carries one idea across every touchpoint with the buyer. This isn't "box design", it's the world built around the product.
… Possession is an example of this method. A niche-fragrance concept system built around the Eight Gates of Shadow: eight fragrances envisioned, one per gate. Three flacons rendered in detail — Gates I, II, III: black fired ceramic threaded with kintsugi gold, each carrying a carved mask face. Four rarity tiers shown through four masks — Polished Gold, Aged Bronze, Matte Obsidian, Brushed Silver — one finish carried across vessel, packaging and seal. The box itself: black, kintsugi-threaded. The seal: a numbered certificate of authorship, one number, one owner. And the final layer — the collector's interior, where the collection lives.
Result: a complete packaging and brand-identity concept system, presentation-ready for a client. Proof that a brand can sell as a collectible object, not as a product. I can do the same for your brand — in niche fragrance, cosmetics, spirits, lifestyle objects.
#packagingdesign #brandidentity #conceptart #darkluxury #luxurypackaging
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3000 USD Eight Gates of Shadow — Mythological Concept Art Series
Illustrations & Drawings
Does your brand have visual symbols of its own? Or another generic "luxury logo" you'd find in any pitch deck? Concept art in a dark-luxury aesthetic is what makes the difference. I build it as a system, not as isolated pretty pictures.
What I can do for your brand: a concept art series where every piece has its own lore (who it is, where it comes from, what it's made of, why it exists), one shared material language, one atmosphere, one light. Everything ties into a single visual system. Lore is written first, the image is its consequence.
… Eight Gates of Shadow is an example of this method. A series of eight ceremonial masks, each embodying one archetypal human force: Greed, Jealousy, Rage, Stubbornness, Wisdom, Foresight, Fury, Unity. Before the first image, I wrote full lore for each mask — origin, sin, material, story. In Midjourney V8.1 I produced more than 1,200 variations and kept only 8. All eight went through Photoshop for compositing, atmosphere, colour grading. Published as a 15-slide Behance project.
Result: the founding collection of the KAISHIKU universe. Three later projects build on top of it — Possession (packaging), The Origin (the method and the film), KAISHIKU SHIKI (a niche fragrance brand). This is proof that a mythological brand world scales in any direction once the lore is built right. I can do the same for your brand.
#conceptart #characterdesign #darkluxury #japanesemythology #brandworld