Oksana Liesnikova
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Tableau project "User funnel"
Databases & SQLTableau project "User funnel" Lesnikova Oksana
Tableau project "User funnel" Lesnikova Oksana
Jan 2025 – Feb 2025 Jan 2025 – Feb 2025
Emblem GoIT - start your career in IT
… Related to GoIT - start your career in IT
Related to GoIT - start your career in IT
The task for the project was to create a visualization that would display the user funnel, the number of new registered users per month, and the average payout by day.
The task for the project was to create a visualization that would display the user funnel, the number of new registered users per month, and the average payout by day.
Skills: SQL · Tableau · Data Analysis · Intellectual · Soft Skills
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Tableau Project "Cohort performance"
Databases & SQLThe project objective was to create a visualization that would help analyze revenue trends, track customer retention, revenue patterns, and cohort performance.
The project objective was to create a visualization that would help analyze revenue trends, track customer retention, revenue patterns, and cohort performance.
Skills: SQL · Tableau · Financial Analysis · Data Analysis · Intellectual · Soft Skills
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Sales and Profit Analysis in Power BI
Databases & SQLAs part of a business intelligence case study, I created a multi-page interactive report using Power BI to help a global distributor identify key drivers of profitability and optimize sales strategies.
Dataset: Superstore (sales data across multiple years, regions, categories)
… Key components:
Financial Overview Dashboard: Total Sales, Profit, Average Order Value, Top Products & Regions
Monthly Trends & Year-over-Year (YoY) Analysis: Time series and seasonal patterns with dynamic filters
Discount Impact Analysis: Effect of discount levels on profitability and recommendations
Category & Regional Analysis: Profit and sales distribution across product categories and global regions
Drillthrough View: Detailed order breakdown by filters (region, discount, etc.)
Tools & Skills:
Power BI Desktop, DAX, data modeling (star schema), calculated measures, slicers, drillthrough, date tables
The project helped uncover:
Most profitable categories and customer segments
Losses caused by excessive discounting
Regional patterns in sales and margin performance
Full report includes Power BI Desktop file, published report in Power BI Service, and a presentation in PowerPoint.
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Sales Performance Project
Databases & SQLSales Dashboard in Tableau
As part of a data analysis project, I built an interactive sales dashboard using Tableau to explore key trends in product sales and customer behavior. The dataset included order-level data with product, pricing, quantity, customer, and category information.
Main dashboard insights:
… Monthly sales by category – time-series analysis to observe seasonality and category trends
Top 10 customers by revenue – horizontal bar chart highlighting top spenders
Quantity sold by product – helps identify best-selling items
Average price by product category – for pricing and margin analysis
Sales by day of the week – uncovers weekly patterns in demand
Detailed monthly sales table – with quantity, revenue, and categories for easy reference
Tools used:
Tableau Public
Calculated fields
Aggregations (SUM, AVG)
Filters and sorting
Custom date formatting
The dashboard combines six different visualizations in one interactive view to support decision-making for retail business analysis.
Sales Dashboard in Tableau As part of a data analysis project, I built an interactive sales dashboard using Tableau to explore key trends in product sales and customer behavior. The dataset included order-level data with product, pricing, quantity, customer, and category information. Main dashboard insights: Monthly sales by category – time-series analysis to observe seasonality and category trends. Top 10 customers by revenue – horizontal bar chart highlighting top spenders. Quantity sold by product – helps identify best-selling items. Average price by product category – for pricing and margin analysis Sales by day of the week – uncovers weekly patterns in demand Detailed monthly sales table – with quantity, revenue, and categories for easy reference.
Tools used: Tableau Public Calculated fields Aggregations (SUM, AVG) Filters and sorting Custom date formatting.
The dashboard combines six different visualizations in one interactive view to support decision-making for retail business analysis.
Skills: Data Analysis · Tableau · Analytical Skills · English · Business Intelligence (BI) · Intellectual
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Revenue_Metrics_Dashboard
Databases & SQLThe main idea is to create a dashboard that allows you to track key monetization metrics in real time, helping the business team quickly assess monetary performance and user behavior in the game. This tool helps you identify why revenue is falling, which users are leaving the game, and where there is potential for growth.
The main functionality is:
• display of key metrics (MRR, ARPPU, Churn Rate, LTV)
• revenue dynamics graphs
… • filters by date, language, game, and age
• analysis of new/lost users, expansion/reduction of MRR
For implementation, I used SQL in BigQuery and Tableau Public for visualization.
The main idea is to create a dashboard that allows you to track key monetization metrics in real time, helping the business team quickly assess monetary performance and user behavior in the game. This tool helps you identify why revenue is falling, which users are leaving the game, and where there is potential for growth. The main functionality is: • display of key metrics (MRR, ARPPU, Churn Rate, LTV) • revenue dynamics graphs • filters by date, language, game, and age • analysis of new/lost users, expansion/reduction of MRR For implementation, I used SQL in BigQuery and Tableau Public for visualization.
Skills: Analytical Skills · Creative Problem Solving · SQL · Tableau · Data Analysis · Intellectual · Soft Skills