Sofiia Moshina

Hey! My name is Sofiia Moshina. My major is International Business studies with a specialization in Technologies and Innovations. My actual skills are: Market Research and Analysis, Data Analysis, Advisory on new market entry, Word, Excel, PowerPoint.

My portfolio already consists of a few projects, such as:

- Advisory report: Bronkhorst B.V. -> This project is aimed at contributing to the company's expansion into the U.S. market. This in-depth report included a thorough analysis of the Massachusetts, U.S. market, covering aspects such as industry dynamics, competitor landscape, and environment by PESTEL analysis. Utilizing diverse analyses: Supply Chain, the 7S Framework, Benchmarking, and SWOT analysis. Finally, the report provides strategic recommendations to guide Bronkhorst High-Tech in successfully expanding and establishing itself in the Boston area of the Massachusetts state market.

- Online Marketing&Sales project: Heinenken -> The project involves the creation of comprehensive online marketing strategies for Heineken company, utilizing Canva and Powtoon to produce content like infographics and videos. The developing understanding of B2B market analysis, lead generation, and nurturing, aligning these with online marketing efforts. Also, role-playing in sales-talk and testimonial videos,  simulating real-world professional marketing and sales activities.

-Research report: 29k: Mental Health & Wellbeing App -> The research report explores innovations, identifies industry opportunities, and evaluates four scenarios. It explains the chosen scenario's implications for both the industry and company 29k while providing recommendations. Additionally, it integrates insights from a mental health trends survey and interview to align trends with the chosen scenario and future outlook.