Mykyta Lapin
Rating
Language proficiency level
Skills and abilities
Programming
Design & art
Portfolio
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315 USD Setting up advertising for equinetacademy.com
Contextual AdvertisingOne of the leading digital academies in Singapore. Client's budgets exceed $20,000 per month.
The task they approached us with: request for scaling results, creating campaigns for new courses, and optimizing old campaigns.
… What we did:
We paid a lot of attention to detailed analysis of key words and search queries over the past few years, based on this we identified the most effective and least effective ones, and built optimization around them.
We also highlighted the main campaigns that yielded the best results in terms of conversion rate and their quantity. We focused our attention on increasing the budget on them.
We made sure that the client did not spend extra money on what brings him expensive sales as a result of detailed analysis of all levels of the advertising account. Thus, we had a budget that we could reinvest in the end.
Result of our work:
Sales doubled, while the cost per lead increased by only 25%.
Number of conversions: 253
Cost per conversion: $32
Advertising budget: $8096
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315 USD Setting up advertising for moznaim.com
Contextual AdvertisingOur results
ROAS increased by 20 times in one month of work. The client's problem was the wrong strategy chosen, the budget was drained. Initially, one Performance Max campaign was launched without any segmentation, there were no conversions in the account and audience segments were not set up, which caused Google to not understand the audience and bring non-targeted traffic.
… ### What we did:
1. Set up audience segments.
2. Analyzed competitors, adjusted prices to be more competitive.
3. Set up standard shopping campaigns to get initial conversions and for Google to collect our audience. Structure: low bid and 3 campaigns on priority categories.
4. After we got enough conversions and the audience filled up, we replaced standard shopping with Performance Max bidding, and active sales growth began.
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450 USD Development and design of a landing page
Web DesignWork has been done on the development of website design and layout.
Activity
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Database of Telegram chats
23 USD
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Promotion of a Telegram channel from scratch
360 USD
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Promotion and management of Telegram
450 USD
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KMA promotion telegram
327 USD
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Promotion of the website in Google Ads
315 USD
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TARGETED ADVERTISING on Facebook and Instagram to attract employees
360 USD
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Need to do an SEO audit of a small website
14 USD
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Setting up advertising in Google Ads
395 USD
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Conduct a website audit
99 USD
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Philately for everyone
800 USD
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