Promotion of the website in Google Ads
Technical task for promotion in Google Ads
1. General information
- Project name: GIRAFFE - online insurance
- Website: https://giraffe.insure/
2. Goals and tasks
- Main goal: Increase sales and brand awareness through Google Ads platforms.
- Tasks:
- Setting up effective advertising campaigns.
- Optimizing advertising costs.
- Increasing engagement and conversion rates.
3. Google Ads
3.1. Campaign structure
- Search campaigns:
- Selection of relevant keywords.
- Creating ads using keywords.
- Setting up ad extensions (site links, phone numbers, additional text).
- Display campaigns:
- Selecting target audience (demographics, interests, behavior).
- Creating attractive banners and graphic ads.
- Setting up retargeting to bring visitors back to the site.
3.2. Campaign setup
Creating a Google Ads account:
- Registration and account setup.
- Setting up billing and payment methods.
Creating campaigns:
- Defining campaign goals (conversions, traffic, brand coverage).
- Choosing campaign types (search, display, video campaigns).
- Setting up targeting (geographic location, language, ad schedule).
Keywords and ads:
- Selecting relevant keywords using Google Keyword Planner tools.
- Creating text ads that match the keywords.
- Setting up ad groups for different product categories.
Ad extensions:
- Adding site link extensions.
- Adding phone number extensions.
- Adding extensions with additional text.
3.3. Optimization and management
Monitoring and analysis:
- Using Google Analytics to track performance.
- Regularly analyzing metrics (CTR, CPC, CPA, conversions).
Ad optimization:
- A/B testing different ad variations.
- Setting and adjusting bids for keywords.
- Using automated bid strategies (smart bidding, maximize clicks).
Landing page optimization:
- Auditing landing pages to improve user experience.
- Ensuring fast page loading.
- Optimizing pages for mobile devices.
4. Analytics and reporting
Analytics setup:
- Integrating Google Ads with Google Analytics for more detailed analysis.
- Setting up conversion tracking.
Regular reporting:
- Weekly reports on campaign performance.
- Analysis of results and recommendations for improvement.
5. Timeline and budget
- Timeline: Develop a task execution plan with specific deadlines.
- Budget: Determine the cost of work and expense planning.
EXPERIENCE WITH SIMILAR PROJECTS WILL BE A PREFERRED QUALIFICATION!
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Hello.
Which geo should be promoted?
✅I can send more examples of work personally.
✅7 years of work with contextual advertising.
✅5 years of work with targeted advertising.
✅More than 1000 successfully set up advertising campaigns.
Sincerely, Marketer Ruslan
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888 10 0 Hello Andriy! I am a media buyer, have over 3 years of experience working with Google Ads services, and I know exactly how to use their capabilities to set up a successful advertising campaign and increase the number of interested clients for your online insurance company.📈
I have extensive experience in setting up advertising campaigns in your field, know how to set up contextual advertising qualitatively, set up conversions, achieve the target cost per click, select keywords for each service, and bring your project to the top positions among competitors. Would it be convenient for you to have a short online meeting today or tomorrow, where I can show you advertising accounts of past projects in your field? Below, I will attach the latest cases for your understanding.
436 applications for a fitness center in Kyiv | Google Ads
https://freelancehunt.com/showcase/work/436-zayavok-dlya-fitnes-tsentru-m/1836211.html
CPL - $1.54 for a medical clinic | Google Ads
https://freelancehunt.com/showcase/work/cpl-1-54-dlya-medichnoyi-kliniki/1804994.html
…
✅ 30+ satisfied clients (USA, Canada, Europe, Australia)
✅ 12 months - average cooperation time with my clients
✅ Average ROAS of my projects - 350%
✅ Average monthly budget over $10,000
I am interested in your project. Please write to me privately.
Have a great day!🤝
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405 1 0 Good day Yes, I can help you. I am Media Bayer and work with: Google Ads, Amazon Ads, Facebook Ads, Bing Ads, Linkedin Ads, Google Analytics 4, GTM, etc. I have 5 years of experience working with PPC. I have worked with various niches - e-commerce, real estate, sex shop, car dealerships, coaches, fitness center, financial consulting, eyewear store, clothing store, bank equipment store, video surveillance store, tile store, jewelry and accessories, etc. I can conduct a free audit of your account and prepare an optimization plan.
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2160 16 2 I am ready to help with setting up and optimizing advertising campaigns for your project GIRAFFE. I have extensive experience working on similar projects and successful cases. I will provide Google Ads setup, cost optimization, increased engagement and conversions.
Here are the main steps:
1. Creating a Google Ads account: registration, billing setup, and payment methods configuration.
2. Campaign setup: defining goals, choosing campaign types (search, display, video campaigns), targeting setup, selecting keywords, creating text ads, setting up ad groups, adding ad extensions.
3. Optimization and management: monitoring and analyzing performance using Google Analytics, A/B testing ads, bid adjustments setup and corrections, using automated bidding strategies, optimizing landing pages.
…
4. Analytics and reporting: integrating Google Ads with Google Analytics, setting up conversion tracking, weekly campaign performance reports, analyzing results and recommendations for improvement.
5. Timeline and budget: developing a task execution plan with specific deadlines, determining the cost of work and budget planning.
Please provide additional details to start working. Looking forward to your responses.
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133 Hello!
I'm Sofia, specializing in increasing traffic and sales.
1️⃣ I offer a comprehensive approach because I understand how important it is to attract the attention of the target audience and increase sales
2️⃣ I have significant experience in attracting new clients
3️⃣ I apply systematic methods to achieve goals
4️⃣ I know all the nuances of launching advertising 5️⃣ I will conduct a free audit
6️⃣ I am ready to start work in the shortest terms!
…
Here you can view my cases:Freelancehunt
Looking forward to your message! 😉
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116 Hello! My name is Oksana and I have extensive experience in promoting various niches🔥
I am interested in your project and would like to discuss it with you in more detail. 💥
👉🏻 My cases:Freelancehunt
I offer you a free audit of your activities and a systematic approach to achieving results.
I will be very happy to cooperate :)
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530 1 0 Created successful search and media campaigns of various complexity levels. But had no experience with services.
I believe the only difference is the absence of sales campaigns.
Media campaigns to launch a new product into the market - experience is there.
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138 Good day, Alexander👋
Having reviewed your project, there is a certain strategy for you.
Considering the competition for the project, SEO is necessary because you are at zero.
Having experience working with polis.ua, there is very high competition and a very high conversion fee for contextual advertising. It only makes sense to start with brand advertising in your region.
I can provide more details during an online meeting.
Looking forward to your feedback
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644 3 0 1 Good day!
I am interested in your project and I am confident that I can effectively handle the task. A little about me:
🏆 Over 5 years of experience working with Google Ads.
🔧 I set up everything "turnkey" (Google Analytics 4, Tag Manager, Merchant Center, and other integrations).
🌐 Experience in more than 50 different niches, including medical clinics, furniture, solar panels, medical equipment, building materials, health and beauty products, and others.
🛒 Specialize in setting up ads for online stores.
📊 I create clear and convenient reports in Google Looker Studio with the ability to compare results with previous periods at any time.
… Successfully implemented numerous projects, achieving significant improvements in client metrics. I can send examples of work in personal messages.
I will be happy to discuss your project in more detail and offer specific solutions to achieve your goals.
Sincerely,
Maxim
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110 1 Hello! Your project looks great. I am ready to start working on it immediately and deliver it at a high level.
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