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  1. Freelancers

Vasily Leschenko

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Vasily hasn't been on the service for a long time.
But on Freelancehunt, there are also 1213 freelancers in category Contextual Advertising, who will professionally and timely complete a project of any complexity.

Ukraine Kyiv, Ukraine
5 years back
Available for hire available for hire
on the service 9 years
Client profile
Freelancer Vasily L. — Ukraine, Kyiv. Core skill — Contextual Advertising, Consulting

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Rating
240

Skills and abilities

Programming

Design & art

Promotion


Outsourcing & consulting

Portfolio


  • 676 USD

    optimization of advertising campaigns. Sales growth is +45%.

    Contextual Advertising
    optimization of advertising campaigns. Sales growth is +45%. — example of freelancer's portfolio work in category Contextual Advertising
    Results of the project (without a budget increase):
    Increase in conversion rates (+210%) and conversion rates (+400%)
    Reduce the conversion cost by 11 times
    Growth of both direct and associated sales with Google Shopping + 38%.4.ROI investments in Google Ads + 340%.Conversion rate c remarketing campaigns from 0.07% to 2.55%, number from 5 to 124 in three months
    … The flow of new customers is +14%.The Stages 1.The Audit.Structure of advertising companies
    The influence of each RC on associated and offline conversions
    Errors in advertisements, goals, extensions, etc.The Scope 2.Fast victories
    The budget is allocated according to the impact of each advertising campaign on sales.
    - optimized and eliminated losses campaigns and tools
    Optimized keywords for more targeted requests
    Remarketing: optimized the audience, the frequency of shows, the target messages and the quality of the creatives.Step 3 Massaging

    The Google Shopping:
    Priority with regard to associated and offline conversions
    - Divide advertising campaigns on brand requests, as well as with the help of feed main categories and accessories
    implemented a new rate strategy according to the profitability and turnability of goods

    The remarketing:
    Divide the remarketing audience into several groups according to the analysis of the customer behavior and the purchase decision cycles.
    - introduced a system of regular exchange of creatives taking into account the "life cycle" and the frequency of display
    Installed a system of cascade remarketing campaigns

    Attracting new customers:
    Auditors by intention under each group of requests and competitors
    Adaptive advertisements for each category with variations of goods
    Automatic system of update and control of creatives

    Additionally :
    optimization of Google Analytics.- All conversions were divided into groups according to the AARRR metrics
    - Create the KPI (Investor Reporting) system using the automatic integration of Google Data Studio, 1C, Ad Account, Associated Conversion Reports.
  • 1014 USD

    The PPC Strategy. The office furniture. Sales increases 3.5 times

    Contextual Advertising
    The PPC Strategy. The office furniture. Sales increases 3.5 times — example of freelancer's portfolio work in category Contextual Advertising
    The Stages 1.Audit and elimination of losses

    Correction of critical errors:
    Audit of advertising campaigns.
    … Optimize Google Analytics (inappropriate logic of goals)
    The chaotic budget distribution
    Fixed basic errors in settings.

    Fast victories :
    The budget is allocated in accordance with the priorities of advertising campaigns.
    Optimize search campaigns
    - optimized landing pages "with low quality"
    Focus on positioning in “target messages”
    Remarketing (correcting and removing errors)
    - eliminate ineffective cold audiences and advertising campaigns

    Results of the stage:
    Reduction of CPO c 17% to 9%
    Reduction of the budget by 35%
    Increase of gross income by 55%

    The Scope 2.Increase of Governance

    The preparation:
    Matrix of audiences
    Target Portraits of Customers
    Signals to create audiences on Facebook, Yandex, Google
    Triggers and the most organic target messages for each group of customers
    Additionally, for each segment, the customer journey (customer journey) and the influence of each contact point on the final sales were prescribed.The work:
    Google Analytics and Facebook Pixel
    Value of Conversions
    Configuration of “events”
    Structure of advertising campaigns
    The Analysis System
    Results: After the structure and redistribution of the budget we received a 65% gross income increase with a slight increase in CPO to 10% within the acceptable 14% framework.The Stages 3.Massacre
    The Google Shopping:
    points of growth
    Structure of trade campaigns
    The result:
    - 120% increase in sales (online store)
    60% of the dealer (dealer)
    Increase customer value and click:
    Remarketing of audiences
    Improvement of Creatives
    Optimized frequency of display
    The result:
    The value of the call for the first interaction increased by 28%
    Conversion per 1 user increased by 34%
    Cold audiences:
    The Right Auditors
    Optimization of Creatives

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