Yuliya Shitko
Offer Yuliya work on your next project.
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Offer work
Kazakhstan
28 days 12 hours back
available for hire
2 Safes completed
2 months 16 days back
2 clients
age 23 years
on the service 1 year
Rating
Successful projects
Average rating
Skills and abilities
Design & art
Services
Photo, Audio & Video
Portfolio
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250 USD Audit and management of Meta Ads for a clothing brand (online and offline)
Social Media Advertising
Client's goal:
- Increase the number of applications and sales
- Growth of subscribers and brand awareness
… - Organization of a stable flow of customers for the offline store and online delivery
What has been done:
- An audit of the Meta Ads advertising account was conducted, identifying growth points and weaknesses:
1. separation of campaigns for offline and online sales
2. expansion of geography for online delivery
3. strengthening of texts, offers, and calls to action (CTA)
4. regular updates of creatives to prevent burnout
5. recommendations on budget and stabilization of advertising payments
6. Setting up a campaign to drive traffic to Instagram to increase subscribers and awareness
7. Creation of creatives: videos (Reels), posters, recommendations for shooting and selecting models
8. A briefing was held with the client, discussing offers, processing applications, and refining the strategy
9. Consultations on Instagram and Telegram to improve the quality of results
10. Recommendation to find an assistant for processing applications to avoid losing clients
Features:
- Previously, advertising campaigns brought subscribers but not conversions into applications and sales
- The main focus was on messages and transitions to Direct and WhatsApp
- The work included not only setting up campaigns but also supporting the client on all marketing aspects
- Results after launch and optimization:
- Campaigns began to generate real inquiries from potential clients
- Increase in subscribers and engagement on Instagram
- The strategy allowed for the separation of offline and online directions and to work with the audience as effectively as possible
The client received a stable flow of applications and is prepared for scaling advertising.
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250 USD Meta Ads for a medical clinic (drips and cosmetology).
Social Media Advertising
Client's goal:
Attracting real clients for procedures through Facebook and Instagram, increasing the number of appointments and applications.
… What has been done:
- A briefing was conducted with the client to understand the application processing and appointment scheduling process.
- Offers were created for testing and determining the most effective proposals.
- Preparation of creatives: video editing for targeting and creating posters for test campaigns.
- Launch of advertising campaigns targeting the local audience.
- Optimization of campaigns based on results and feedback from the client.
Features:
- Previously, the client received either "empty clicks" or a minimal number of applications.
- The work was focused on real interested clients, not just traffic.
- Various creative formats were used to identify the most converting ones.
Results after launch and optimization:
- Within a month, 98 applications were received via WhatsApp.
- Clients were interested specifically in the services, not just clicking users.
- The campaigns provided a stable flow of appointments for procedures.
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100 USD Audit and optimization of Google Ads for funeral services.
Client's goal:
Increase the number of applications and calls through search advertising, stable operation of advertising campaigns, and growth in budget efficiency.
… What has been done:
- An audit of the advertising account structure was conducted: campaigns are logically divided by service areas (monuments, fences, landscaping, memorial complexes)
- Analysis of keywords and search queries: the semantics correspond to commercial requests, negative keywords were added, no irrelevant queries were identified
- Ad review: outdated formats were found, which limit management and growth of campaigns
- Review of extensions: clarifications, additional links, phone number, logo, and images were connected
- Analysis of campaign settings: targeting for the Almaty region, working hours 09:00–21:00, budgets $6.90–$8.80/day
- Analytics analysis: GA4 is not connected, conversions (calls, forms) are not tracked
- Google Business Profile check: connected and used to increase trust and CTR
Recommendations for optimization and reconfiguration:
- Create responsive search ads (RSA) for the ability to edit texts, domains, and improve metrics
- Connect GA4 and set up conversion tracking (calls, forms) for accurate effectiveness analysis
- After the campaign training phase, review the bidding strategy and budget allocation
- Continue monitoring metrics after reconfiguration to enhance stability and predictability of campaigns
Conclusion:
The advertising account is correctly structured and has relevant semantics; however, the current advertising operates "blindly" due to outdated ads and lack of analytics. After reconfiguration and connecting GA4, there is high potential for:
- increasing the number of applications and calls
- improving CTR and traffic quality
- stable and predictable operation of advertising campaigns
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100 USD Meta Ads audit for roll delivery
Client's goal:
Increase the number of orders through messaging and enhance the stability of advertising campaigns. Identify the issue of non-targeted applications.
… What has been done:
- Analysis of the overall strategy of advertising campaigns.
- Checking the geography of impressions: it was found that automatic expansion of the area is enabled, leading to non-targeted messages.
- Analysis of creatives and texts: formats (UGC, ASMR, posters) were studied, identifying the most effective and burnt-out ads.
- Checking the budget and distribution: it was determined that the main budget is spent on traffic campaigns, which reduces the effectiveness of applications.
- Identification of signs of creative burnout: ads with a high number of impressions but low response in the form of orders and messages were identified.
Recommendations for optimization:
- Review the strategy and shift focus to conversion goals: "Messages" and "Leads."
- Disable automatic geographic expansion and clearly limit the delivery radius.
- Regularly update burnt-out creatives, retaining effective formats (UGC, ASMR) and creating new videos.
- Optimize budget distribution: allocate more funds to campaigns that generate applications, and a smaller portion to traffic and reach as a supporting tool.
Conclusion:
The advertising account is technically set up correctly and has high potential. After implementing the recommendations, one can expect:
- an increase in the number of orders and messages;
- a more stable and predictable operation of campaigns;
- maintaining audience interest through the updating of creatives;
- budget optimization and increased advertising effectiveness.
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200 USD Meta Ads for a Georgian restaurant (delivery).
Social Media Advertising
Client's goal:
- Attract new customers for food delivery through Facebook and Instagram, increase daily orders.
… What has been done:
- Complete setup of the business page on Facebook and connection of all advertising tools
- Explanation of the strategy, timelines, and expected results to reduce stress
- Creation of offers and testing of various formats of targeted advertising
- Launch of advertising campaigns focusing on delivery
- Optimization of campaigns based on initial results and client feedback
- Continuous adjustment of creatives and offers to achieve stable daily orders
Features:
- The client had previously run ads through Instagram, but followers increased while orders did not
- Work was done with a local delivery business, where speed and regularity of orders are important
- The strategy included minimizing stress for the client and building trust through initial results
Results after launch and optimization:
- Clients, seeing the initial results, continued cooperation
- Advertising campaigns provided stable daily orders
- The client was satisfied and offered to take on another project
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200 USD Meta Ads for a pet store.
Social Media Advertising
Client's goal:
- Highlighting seasonal promotions
- Increasing brand awareness
… - Boosting offline sales
What has been done:
- Creation and setup of a business page on Facebook with full integration of advertising tools
- Successful bypassing of restrictions on the page for proper campaign operation
- Setup of advertising campaigns tailored to the client's specific budget
- Highlighting all seasonal promotions through various creative formats
- Testing ads to identify the most effective offers
- Optimization of campaigns based on feedback and results from initial launches
Features:
- Work was conducted with a limited budget, strategies were tailored individually for each promotion
- Focus on offline sales, not just clicks or online conversions
Results after launch and optimization:
- All seasonal promotions were successfully highlighted
- In one of the promotions, boxes were sold out in half a month
- Campaigns provided a steady flow of visitors to the store and increased brand awareness
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200 USD Meta Ads for electric car repair service
Social Media Advertising
Client's goal:
Attracting new customers for electric car repairs through Facebook and Instagram, increasing the number of inquiries and bookings for services.
… Features:
- Previously, the client tried to run ads independently through Instagram, but the ads on Instagram yielded almost no inquiries.
What was done:
- Creation and setup of a business page on Facebook with full integration of advertising tools.
- Launching advertising campaigns and testing various formats of creatives and services.
- Setting up a reach campaign with a general video to increase brand awareness.
- Optimizing campaigns based on initial results and feedback from the client.
- Constant adjustment of ads and strategies to increase the number of inquiries.
Results after launch and optimization:
- First campaign in January: 30 conversations through Facebook.
- Second campaign in January: 20 conversations.
- The general video for reach contributed to increased service awareness.
- After a month of work, the number of daily inquiries steadily increased.
- The client continues cooperation and receives new bookings for services.
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200 USD TV repair service in Astana (Facebook)
Social Media Advertising
Project
Setting up and managing Meta Ads (Facebook) advertising campaigns for a television repair service in Astana.
… Client's Goal
To increase the number of inquiries and appointments for television repairs through WhatsApp, as well as to enhance trust in the service from potential clients.
What has been done:
- Launching and managing advertising campaigns in Meta Ads with the goal of "Messages (WhatsApp)"
- Testing video ads and various creative formats
- Analyzing the effectiveness of formats and offers, disabling ineffective ads
- Optimizing campaigns to increase the number of inquiries
- Launching separate video campaigns for reach on Instagram to build trust in the service
- Working on reducing the cost per action
- Monitoring the relevance of inquiries based on client feedback
Outcome
The advertising campaigns allowed for a steady influx of inquiries via WhatsApp.
Through testing formats and creatives, it was possible to identify the most effective ads and scale them.
Using video advertising for reach helped to build trust in the service and increase the audience's willingness to reach out.
Advertising was conducted with a focus not only on quantity but also on the relevance of inquiries, with constant adjustments to campaigns based on client feedback.
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Training and Certification: Google Ads
Contextual Advertising
In 2025, I trained with practicing specialist Elena Chernovets, during which I:
Mastered the setup of all types of advertising campaigns:
Search advertising
…
Display Network (GDN)
Video ads on YouTube
Shopping campaigns
Performance Max
Mobile app advertising
What I did during the practice:
Set up campaigns from scratch for real business niches
Conducted keyword analysis and competitor audits
Wrote ad texts and selected creatives
Worked with analytics, goal setting, and remarketing
Learned to manage clients: from briefing to regular reports
Google Certification:
Received the official Google Ads Search Certification
Completed through the Google Skillshop platform, confirming knowledge of search advertising
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150 USD Google Ads for B2B in Mexico (RUKA WORLD)
Project:
Setup and optimization of a Google Ads advertising campaign for a company selling industrial equipment in Mexico.
Client's goal:
… To receive quality leads (applications from companies and dealers) from the Spanish-speaking region.
What was done:
Selection and clustering of keywords in Spanish
Setup of a search advertising campaign (Search) focused on equipment
Writing ads considering business lexicon and B2B specifics
Setting up website goals: contact form and WhatsApp
Bid optimization and negative keywords based on the first 10 days' results
Features:
All work was conducted in Spanish
Adaptation for the Mexican market
Consideration of B2B specifics (long sales cycle, terminology nuances)
Growth in Paid Search over a week:
Sessions: +86.6%
Interactions: +101.8%
Average engagement: 77.37%
Result after launching and optimizing the Spanish-language Google Ads search campaign.
Within 14 days of campaign launch, 7 inquiries were received, 4 of which were targeted:
Via WhatsApp — 2 leads, one of which negotiated a deal worth $65,000 USD
Via email — 1 lead, with equipment selection tailored to the client's specifications
Via phone — 1 lead, with a request for production setup
These results confirm the high accuracy of keywords and the relevance of traffic.
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29 USD Website advertising for toll roads in the Czech Republic (Google Ads)
AI Art
Create visuals for Google Ads search advertising dedicated to selling electronic vignettes for highways in the Czech Republic.
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115 USD Delicacy
Web Design
Landing page for a confectionery
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115 USD Trend
Web Design
Landing page for a barbershop
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115 USD perfect study
Web Design
Landing page for an English language school
Reviews and compliments on completed projects 2
20 March
60 USD
Creation of UGC content (consulting service)
Quality
Professionalism
Cost
Contactability
Deadlines
Everything went according to expectations. The execution was quick and trouble-free, and the quality of the service was at a very good level. I have no objections – everything was done as it should be. I definitely recommend.
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15 June 2025
29 USD
Selling images for Google ADS
Quality
Professionalism
Cost
Contactability
Deadlines
Work done through AI
Activity
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Working with tables
300 USD
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Video editing for social media - cutting/subtitles/filters
116 USD
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AI Training Video
813 USD
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Creation of AI VIDEO
41 USD
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Selection and editing of TikTok/Shorts videos based on streams (VTuber/gaming/anime)
30 USD
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Advertising Creative Designer
274 USD
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It is necessary to create an AI video for Instagram (2–3 frames).
30 USD
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Translation of audio training from English to Russian
45 USD
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Translate PDF documents into German using AI
93 USD
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YouTube
50 USD
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