I have been working as an SEO specialist since 2014. From 2014 to 2018, I was the head of the department at E-Pages web studio, from 2018 to 2019, I worked at WebPromo, an internet marketing studio, as a Middle specialist. From July 2019 to 2023, I worked as a freelancer, and since 2023, I have been self-employed. My website is Digital Mart.
Before starting work on a project, I will conduct a short audit for free and prepare a commercial offer for working on the website, including an assessment and a work plan.
The work I perform monthly on website optimisation (SEO) includes:
- Conducting an analysis of the technical component and writing specifications for the programmer to fix technical errors. Monitoring the site for new errors that may appear after making changes to the site or when search engine requirements change, and promptly correcting them.
- Collecting a semantic core. After processing individual sections, adjusting the site structure to cover all possible queries according to the semantic core. Compiling and using meta tags for approved promotional pages. Searching for additional project growth points, creating and optimising new pages.
- Organising specifications for writing new or rewriting existing content based on the semantic core.
- Selecting quality donors through outreach and available market exchanges with links for placing content linking to the promoted site.
- Formulating a plan for the list of promoted pages and anchors for link placement. Preparing specifications for content, proofreading content, and moderating its placement.
- Analysing the results of website promotion and making revisions.
- Analysing competitors and making revisions to the site based on the top competitors.
After each month of work, I provide reports on traffic, positions, completed work, prepared specifications and their statuses, structure, meta tags, content, semantic core, and links.
Tools used include: Google Webmaster, Google Analytics, Ahrefs, Screaming Frog, Serpstat, and Key Collector.
