We are looking for an experienced freelance SEO specialist to optimize the visibility and ranking of our website for target keywords in [industry/niche]. The ideal candidate should have experience in improving search engine positions, conducting on-page and technical SEO, as well as developing a content strategy aimed at attracting traffic and conversions.
Responsibilities:
1. Keyword Research and Strategy Development
• Conducting in-depth keyword analysis for [target keywords, regions, and competitors].
• Developing an SEO strategy focused on high-frequency and long-tail keywords.
2. On-Page SEO Optimization
• Optimizing content, meta tags, images, URLs, and other site elements to improve SEO.
• Ensuring content meets user queries and best practices for readability and conversion.
3. Technical SEO Audit and Implementation
• Conducting a technical SEO audit to identify and resolve issues (indexing errors, site speed, mobile optimization).
• Implementing necessary technical changes and collaborating with developers as needed.
4. Content Creation and Optimization
• Developing a content plan that aligns with the SEO strategy, focusing on relevance and quality.
• Optimizing existing pages and creating new content to increase organic traffic.
5. Link Building and Outreach
• Developing a link building and outreach strategy to acquire backlinks from relevant sites.
• Monitoring the link profile and managing disavow requests to maintain SEO health.
6. Performance Tracking and Reporting
• Setting up and tracking key metrics in Google Analytics, Google Search Console, and other tools.
• Providing monthly performance reports with recommendations for further actions.
Requirements:
• Proven experience as an SEO specialist with a successful project portfolio.
• Experience with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and Google Analytics.
• Deep understanding of technical SEO, on-page optimization, and content best practices.
• Excellent communication skills and the ability to work independently.
Duration: 3-6 months, with the possibility of extension depending on project results.