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Svitlana Zinkova

Offer Svitlana to work on your next project.

Ukraine Lvov, Ukraine
8 hours 23 minutes ago
Available for hire available for hire
10 Safe completed
1 month 24 days ago
10 Clients
added 1 bid
age 24 years
registered for 4 years
  • search engine optimization
  • seo wordpress
  • Conversion Rate Optimization
  • UX researcher

Rating

Successful projects
100%
Average rating
10 of 10
Rating
1086
Website SEO audit 1
Marketing research
5 projects
Website SEO audit
3 projects
Marketing research
2 projects
Copywriting
2 projects
Search engine optimization

Language Proficiency Level

Українська Українська: fluent
English English: upper-intermediate
Deutsch Deutsch: pre-intermediate

CV

SEO and CRO specialist, marketer


1. SEO and technical audit

2. Usability and CRO audit

3. PPC audit

4. Comprehensive analysis of competitors

5. Work with the semantic core

6. Website structure optimization

7. Increasing the relevance and quality of content using E-A-T technology

8. Website technical optimization

9. Conversion rate optimization (CRO)

10. Development of web page prototypes

11. Analysis of heat maps and A/B testing

12. End-to-end analytics

13. Traffic and traffic attraction channels analysis

14. Analysis and development of a link building strategy

15. Marketing research

16. Marketing strategy development

17. Optimization of LinkedIn and Upwork pages

18. Consultations on the promotion and optimization of web resources


🔷 I focus not only on positions and visibility, but also on the quality of traffic, conversion, and conversion value

🔷 I conduct comprehensive audits with a detailed action plan for optimization and promotion of web resources

🔷 I understand the principles of software and services for CRO, SEO, PPC, digital marketing

🔷 I work with Google Analytics, Google Search Console, heat maps, Netpeak Spider, Screaming Frog, Serpstat, Topvisor, Google Ads, Mira Text, Overlead, clusterizers, Similar Web, Semrush, Seranking, Balsamiq Mockups


Higher education: Marketing (bachelor's and master's), Ivan Franko National University of Lviv

Additional education

Conversion optimization, CXL https://cxl.com/institute/credential/8870509/

SEO, Skill UP https://drive.google.com/file/d/1mx7zty-L93RMzHW4T-9GYKTQ-OXKT8bZ/view?usp=drivesdk

Advansed SEO, LinkedIn

https://drive.google.com/file/d/11y82tDLT33RvAnbsSXNV6EKWR2wPZ02a/view?usp=drivesdk 

Figma, Cases 

https://drive.google.com/file/d/1sJVfRB7XHZmDrrLqpWtvhiwS1ZhPhtnf/view?usp=sharing


Languages: Ukrainian, Russian, English, German


📊 I am engaged in scientific research in the field of digital marketing.

Skills

Programming

Services

Promotion


Outsourcing & consulting

Portfolio


  • Analysis of the Ukrainian CRO-service market

    Marketing research
    Analysis of the Ukrainian market CRO-services: scientific research

    #cro #conversion #conversionrateoptimuzation
  • SEO Driven Editorial Calendar

    Search engine optimization
    #seo #copywriting
  • Growth Focused SEO Testing

    Search engine optimization
    #seo #testing
  • Ecommerce SEO

    Search engine optimization
    Ecommerce SEO

    #seo #ecommerce
  • Content strategy and SEO for Lead Generation

    Search engine optimization
    #seo #cro #copywriting
  • SaaS landing page prototype

    Prototyping
    #cro #LandingРage #saas #Prototyping
  • CRO/UX audit of a window film online store

    Website SEO audit
    Heuristic analysis, Google Analytics audit.

    Explicit and implicit reasons for low conversion are identified and recommendations are developed on how to increase it.

    #cro #analytics #GoogleAnalytics #ux #ecommerce
  • CRO audit of platform for top managers

    Website SEO audit
    Identified issues that reduce potential conversion

    #cro #ux
  • Express CRO audit of an adult website

    Website SEO audit
    #cro
  • CRO/UX audit of a furniture online store

    Website SEO audit
    Website heuristic analysis, Google Analytics audit.

    Explicit and implicit reasons for low conversion are identified and recommendations are developed on how to increase it.

    #cro #analytics #GoogleAnalytics #ux #ecommerce
  • SMM Agency Website Prototyping

    Prototyping
    Development of a prototype for the future site of the SMM agency

    In addition, minimal SEO was carried out: work with the semantic core, structure, meta tags, FAQ

    #seo #cro #Prototyping #ux
  • SEO - Niche: Employee Wellness Management

    Search engine optimization
    1. Semantic core collection, clustering based on Google search results, USA
    2. Selection of priority clusters that are related to the range of business services and will bring good traffic
    3. Writing relevant and clickable meta tags
    4. Writing a technical task for copywriters
    5. Adding a FAQ block with Schema.org FAQ markup to each page to improve the snippet, increase CTR, increase page relevance

    #seo
  • Prototyping the website of the corporate wellness agency

    Prototyping
    1. Website audit
    2. Analysis of competitors
    3. Creation of prototypes of landing pages (the most profitable presentation of the agency's services)
    4. UX copywriting, in order to demonstrate the expertise of the agency

    #Prototyping #uxui #cro
  • Conversion optimization

    Marketing research
    #cro #ux #userresearch #usertesting #conversionrateoptimization #cxl #Conversion #onpage #landingpagedesign
  • CRO Agency masterclass

    Marketing research
    #cro

Reviews and compliments on completed projects 10

Quality
Professionalism
Price
Availability
Terms

Thank you for connecting the thermal map settings, as well as for the instructions for further use.
It was easy and pleasant to work =)
Special thanks for the recommendations for improving the site.

6 July 2023 25 USD
Linkedin Profile

Quality
Professionalism
Price
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Good work, pleasant communication! Specialist of high level.

15 May 2023 111 USD
UX аналіз інтернет магазину меблів

Quality
Professionalism
Price
Availability
Terms

properly performed tasks. I recommend it.

7 March 2023 17 USD
Analysis of the target audience

Quality
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A huge thanks. He received from the consultation more times than expected. I recommend Svetlana as a professional who knows what he says.

13 February 2023 15 USD
Consulting on website development

Quality
Professionalism
Price
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Enjoyed with the work, a professionally done task. I recommend

23 November 2022 236 USD
Audit of website

Quality
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The project was carried out timely and well. I recommend it as a SEO specialist.

Quality
Professionalism
Price
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The experience of working with lighting is positive. A person enters into a task, seeks the optimal solutions, a high level of communication. The project is fully satisfied.

Quality
Professionalism
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Very pleased with work. Fast and quality. I’ll talk again.

16 July 2022 25 USD
SEO Lending Consultancy

Quality
Professionalism
Price
Availability
Terms

The professional consultation, on which Svetlana conducted an assessment of my site, indicated errors, provided recommendations and made a detailed strategy for its promotion. She explained how to attract the maximum of customers, all the poles and minus.
It was a pleasure to talk with a good marketer.
I plan for further cooperation.

Quality
Professionalism
Price
Availability
Terms

A quick and thorough audit. I will use it in work. Thanks for the light

Activity

  Recent proposals 10
Conduct a competitive analysis for an IT company
492 USD
Connection of thermal maps on the website
25 USD
Project manager for working with authors of scientific articles in economics
369 USD
Marketing analysis
271 USD
Marketing analysis and strategy for business
1107 USD
Analyze competitors' websites and provide recommendations for my website
172 USD
I am looking for a website specialist
172 USD
Analyst for the preparation of TZ for the shop
369 USD
Market Analysis and Competitors
369 USD
SEO website audits
160 USD