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  1. Freelancers

Svitlana Zinkova

I develop solutions to improve the effectiveness of the website and marketing activities
Offer Svitlana work on your next project.

Ukraine Lvov, Ukraine
5 days 15 hours back
Available for hire available for hire
11 Safes completed
1 year back
11 clients
age 26 years
on the service 6 years
Client profile
Freelancer Svitlana Z. — Ukraine, Lvov. Core skill — Website SEO Audit, Marketing Research

Rating

Successful projects
100%
Average rating
No data
Rating
1052
Website SEO Audit
61 place out of 459
Marketing Research
18 place out of 650
5 projects
Website SEO Audit
4 projects
Marketing Research
2 projects
Copywriting
2 projects
Search Engine Optimization (SEO)

Language proficiency level

Українська Українська: fluent
English English: upper-intermediate
Deutsch Deutsch: pre-intermediate

CV

CRO expert, SEO specialist, marketer


1. Usability and CRO audit

2. Conversion rate optimization (CRO)

3. Development of web page prototypes

4. Comprehensive analysis of competitors

5. Marketing research

6. Development of a marketing strategy

7. Increasing the relevance and quality of content using E-E-A-T technology

8. Development of USP / UVP / positioning

9. UX copywriting 

10. Analysis of heat maps and A/B tests

11. Web analytics

12. Traffic analysis and traffic attraction channels

13. SEO and technical audit

14. Semantic core optimization 

15. Website structure optimization 

16. Technical optimization of the website

17. Analysis and development of a link building strategy

18. PPC audit (advertising campaign audit)

19. Optimization of LinkedIn and Upwork pages

20. Marketing and website promotion and optimization consulting 

21. Training


🔷 I develop solutions that allow you to increase the effectiveness of the website, sales or customer flow

🔷 I conduct comprehensive audits of websites and marketing activities in general

🔷 I work with Google Tag Manager, Google Analytics, Google Search Console, heatmaps (Microsoft Clarity, Hotjar), Netpeak Spider, Screaming Frog, Serpstat, Google Ads, Facebook Ads, Similar Web, Semrush, Seranking, Balsamiq Mockups 


Higher education: Marketing (bachelor's and master's), Ivan Franko National University of Lviv


I am a PhD student at the Department of Marketing at the Ivan Franko National University of Lviv


Additional education

Conversion optimization, CXL https://cxl.com/institute/credential/8870509/

SEO, Skill UP https://drive.google.com/file/d/1mx7zty-L93RMzHW4T-9GYKTQ-OXKT8bZ/view?usp=drivesdk

Advansed SEO, LinkedIn

https://drive.google.com/file/d/11y82tDLT33RvAnbsSXNV6EKWR2wPZ02a/view?usp=drivesdk 

Figma, Cases 

https://drive.google.com/file/d/1sJVfRB7XHZmDrrLqpWtvhiwS1ZhPhtnf/view?usp=sharing


Languages: Ukrainian, Russian, English, German


📊 I am engaged in scientific research in the field of digital marketing.

Skills and abilities

Programming

Design & art

Services


Promotion

Outsourcing & consulting

Portfolio


  • Role of Conversion Rate Optimization (CRO) in Marketing

    Marketing Research
    Scientific research

    #cro #Conversionrateoptimization #Conversion

  • Analysis of the Ukrainian CRO-service market

    Marketing Research
    Analysis of the Ukrainian CRO-service market — example of freelancer's portfolio work in category Marketing Research
    Analysis of the Ukrainian market CRO-services: scientific research

    #cro #conversion #conversionrateoptimuzation

  • SEO Driven Editorial Calendar

    Search Engine Optimization (SEO)
    SEO Driven Editorial Calendar — example of freelancer's portfolio work in category Search Engine Optimization (SEO)
    #seo #copywriting

  • Growth Focused SEO Testing

    Search Engine Optimization (SEO)
    Growth Focused SEO Testing — example of freelancer's portfolio work in category Search Engine Optimization (SEO)
    #seo #testing

  • Ecommerce SEO

    Search Engine Optimization (SEO)
    Ecommerce SEO — example of freelancer's portfolio work in category Search Engine Optimization (SEO)
    Ecommerce SEO

    #seo #ecommerce

  • Content strategy and SEO for Lead Generation

    Search Engine Optimization (SEO)
    Content strategy and SEO for Lead Generation — example of freelancer's portfolio work in category Search Engine Optimization (SEO)
    #seo #cro #copywriting

  • SaaS landing page prototype

    Interface Design (UI/UX)
    SaaS landing page prototype — example of freelancer's portfolio work in category Interface Design (UI/UX)
    #cro #LandingРage #saas #Prototyping

  • CRO/UX audit of a window film online store

    Website SEO Audit
    CRO/UX audit of a window film online store — example of freelancer's portfolio work in category Website SEO Audit
    Heuristic analysis, Google Analytics audit.

    Explicit and implicit reasons for low conversion are identified and recommendations are developed on how to increase it.

    … #cro #analytics #GoogleAnalytics #ux #ecommerce

  • CRO audit of platform for top managers

    Website SEO Audit
    CRO audit of platform for top managers — example of freelancer's portfolio work in category Website SEO Audit
    Identified issues that reduce potential conversion

    #cro #ux

  • Express CRO audit of an adult website

    Website SEO Audit
    #cro

  • CRO/UX audit of a furniture online store

    Website SEO Audit
    CRO/UX audit of a furniture online store — example of freelancer's portfolio work in category Website SEO Audit
    Website heuristic analysis, Google Analytics audit.

    Explicit and implicit reasons for low conversion are identified and recommendations are developed on how to increase it.

    … #cro #analytics #GoogleAnalytics #ux #ecommerce

  • SMM Agency Website Prototyping

    Interface Design (UI/UX)
    SMM Agency Website Prototyping — example of freelancer's portfolio work in category Interface Design (UI/UX)
    Development of a prototype for the future site of the SMM agency

    In addition, minimal SEO was carried out: work with the semantic core, structure, meta tags, FAQ

    … #seo #cro #Prototyping #ux

  • SEO - Niche: Employee Wellness Management

    Search Engine Optimization (SEO)
    SEO - Niche: Employee Wellness Management — example of freelancer's portfolio work in category Search Engine Optimization (SEO)
    1. Semantic core collection, clustering based on Google search results, USA
    2. Selection of priority clusters that are related to the range of business services and will bring good traffic
    3. Writing relevant and clickable meta tags
    4. Writing a technical task for copywriters
    … 5. Adding a FAQ block with Schema.org FAQ markup to each page to improve the snippet, increase CTR, increase page relevance

    #seo

  • Prototyping the website of the corporate wellness agency

    Interface Design (UI/UX)
    Prototyping the website of the corporate wellness agency — example of freelancer's portfolio work in category Interface Design (UI/UX)
    1. Website audit
    2. Analysis of competitors
    3. Creation of prototypes of landing pages (the most profitable presentation of the agency's services)
    4. UX copywriting, in order to demonstrate the expertise of the agency
    …
    #Prototyping #uxui #cro

  • Conversion optimization

    Marketing Research
    Conversion optimization — example of freelancer's portfolio work in category Marketing Research
    #cro #ux #userresearch #usertesting #conversionrateoptimization #cxl #Conversion #onpage #landingpagedesign
Show more 69 jobs

Reviews and compliments on completed projects 11

8 April 2025 16 USD
Need an author brief and technical specifications for a designer - web designer - section of the new website.

Quality
Professionalism
Cost
Contactability
Deadlines

Thank you for your creative approach. Creativity, speed, and attention to detail were important! I would have missed / overlooked / forgotten half of it without your help! Thank you!

Serge Ivl | Safe Safe | Response review

26 April 2024 23 USD
Connection of thermal maps on the website

Quality
Professionalism
Cost
Contactability
Deadlines

Thank you for connecting the thermal map settings, as well as for the instructions for further use.
It was easy and pleasant to work =)
Special thanks for the recommendations for improving the site.

Viktoriia Chernish | Safe Safe | Response review

6 July 2023 23 USD
Linkedin Profile

Quality
Professionalism
Cost
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Good work, pleasant communication! Specialist of high level.

Anna Fomenko | Personal | Response review

15 May 2023 101 USD
UX аналіз інтернет магазину меблів

Quality
Professionalism
Cost
Contactability
Deadlines

properly performed tasks. I recommend it.

Vlad Mebli | Personal | Response review

7 March 2023 16 USD
Analysis of the target audience

Quality
Professionalism
Cost
Contactability
Deadlines

A huge thanks. He received from the consultation more times than expected. I recommend Svetlana as a professional who knows what he says.

Andrey Brailko | Safe Safe | Response review

13 February 2023 14 USD
Consulting on website development

Quality
Professionalism
Cost
Contactability
Deadlines

Enjoyed with the work, a professionally done task. I recommend

Aleksandr Wird | Safe Safe | Response review

23 November 2022 216 USD
Audit of website

Quality
Professionalism
Cost
Contactability
Deadlines

The project was carried out timely and well. I recommend it as a SEO specialist.

Liia Artconsulting | Safe Safe | Response review

23 October 2022 61 USD
Analysis of competitors and the creation of the structure of 3 pages of the site

Quality
Professionalism
Cost
Contactability
Deadlines

The experience of working with lighting is positive. A person enters into a task, seeks the optimal solutions, a high level of communication. The project is fully satisfied.

Gerabot Ua | Safe Safe | Response review

30 September 2022 10 USD
SEO (writing metadata and putting alts on the picture)

Quality
Professionalism
Cost
Contactability
Deadlines

Very pleased with work. Fast and quality. I’ll talk again.

Benjamin Goldstein | Safe Safe | Response review

16 July 2022 23 USD
SEO Lending Consultancy

Quality
Professionalism
Cost
Contactability
Deadlines

The professional consultation, on which Svetlana conducted an assessment of my site, indicated errors, provided recommendations and made a detailed strategy for its promotion. She explained how to attract the maximum of customers, all the poles and minus.
It was a pleasure to talk with a good marketer.
I plan for further cooperation.

Oleg Vovk | Safe Safe | Response review

6 June 2022 38 USD
Landing Page Audite before web site is launched

Quality
Professionalism
Cost
Contactability
Deadlines

A quick and thorough audit. I will use it in work. Thanks for the light

Natalia Natalia | Safe Safe | Response review

Activity

  Latest proposals 10
A specialist is needed for the gradual promotion of the clinic's website illi DENTAL (illidental.com)
451 USD
Creating the foundation of a construction-themed website
564 USD
Need a marketer to develop a specification for creating a landing page.
113 USD
SEO specialist for website audit and consultation
113 USD
Development of a step-by-step B2B marketing and sales strategy
564 USD
Website/competitor analysis
58 USD
Audit of the mobile version of the Saas project website
135 USD
Marketing analysis
282 USD
Conduct an audit of the e-shop
349 USD
Analysis and portrait of the target audience on Instagram (marketing research)
270 USD