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Indicators

  • Last project: 1 year back
  • Collaboration with clients: 11
  • Last visit: 1 month 16 days ago

CV

I develop solutions to improve the effectiveness of the website and marketing activities

CRO expert, SEO specialist, marketer


1. Usability and CRO audit

2. Conversion rate optimization (CRO)

3. Development of web page prototypes

4. Comprehensive analysis of competitors

5. Marketing research

6. Development of a marketing strategy

7. Increasing the relevance and quality of content using E-E-A-T technology

8. Development of USP / UVP / positioning

9. UX copywriting 

10. Analysis of heat maps and A/B tests

11. Web analytics

12. Traffic analysis and traffic attraction channels

13. SEO and technical audit

14. Semantic core optimization 

15. Website structure optimization 

16. Technical optimization of the website

17. Analysis and development of a link building strategy

18. PPC audit (advertising campaign audit)

19. Optimization of LinkedIn and Upwork pages

20. Marketing and website promotion and optimization consulting 

21. Training


🔷 I develop solutions that allow you to increase the effectiveness of the website, sales or customer flow

🔷 I conduct comprehensive audits of websites and marketing activities in general

🔷 I work with Google Tag Manager, Google Analytics, Google Search Console, heatmaps (Microsoft Clarity, Hotjar), Netpeak Spider, Screaming Frog, Serpstat, Google Ads, Facebook Ads, Similar Web, Semrush, Seranking, Balsamiq Mockups 


Higher education: Marketing (bachelor's and master's), Ivan Franko National University of Lviv


I am a PhD student at the Department of Marketing at the Ivan Franko National University of Lviv


Additional education

Conversion optimization, CXL https://cxl.com/institute/credential/8870509/

SEO, Skill UP https://drive.google.com/file/d/1mx7zty-L93RMzHW4T-9GYKTQ-OXKT8bZ/view?usp=drivesdk

Advansed SEO, LinkedIn

https://drive.google.com/file/d/11y82tDLT33RvAnbsSXNV6EKWR2wPZ02a/view?usp=drivesdk 

Figma, Cases 

https://drive.google.com/file/d/1sJVfRB7XHZmDrrLqpWtvhiwS1ZhPhtnf/view?usp=sharing


Languages: Ukrainian, Russian, English, German


📊 I am engaged in scientific research in the field of digital marketing.

Tags

search engine optimization prototyping seo wordpress Conversion Rate Optimization UX researcher

Skills and abilities

Promotion

Programming

Design & art

Services

Outsourcing & consulting