Marketing analysis

Hello. I have experience conducting marketing research and developing marketing strategies. I have worked on projects in the markets of Ukraine, Europe, and the USA, both in the B2B and B2C sectors. Each project is approached uniquely with a detailed analysis of the client's needs. I have completed several educational programs in the field with certificates and diplomas confirming my qualifications.

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Yaroslav, greetings!

I am engaged in SMM, targeting, contextual advertising, and remarketing. I understand how to launch ads so that they actually work — and to hit exactly the right audience that is interested. I have experience in developing and launching marketing strategies, including GTM. In my work, I use: Looker Studio, GA4, Hotjar, SimilarWeb, BuiltWith, and others.

Currently, I am pursuing a master's degree in marketing at CNU.

My work with similar tasks includes:
1. One-on-one discussion of the "main" project tasks, budget, and brand positioning in the market, what needs to be improved or radically changed, and KPIs;
2. Niche analysis, trends, tendencies, and competitors;
… 3. Audience analysis and segmentation;
4. Marketing mix audit (product, pricing policy, distribution, promotion);
5. Business web resource analysis;
6. Development of brand voice, communication style, messaging style, brand expression, or adjustments (if already available);
7. Formation of Unique Selling Proposition (USP) and value proposition;
8. And finally, I combine all components into a marketing strategy, with the process ending in a budget calculation for implementation;
9. Project implementation, if needed.

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Yaroslav, greetings

The structure of the analysis is adjusted depending on the product/business/goals. However, I generally work according to the following approach.

1. Online meeting with business representatives to discuss project details, define goals, budget
2. Niche analysis, trends, tendencies, and competitors
3. Target audience analysis and segmentation
4. Macro-environment analysis
5. Marketing mix audit (product, pricing policy, distribution, promotion)
… 6. Business and competitor web resources analysis (website, social networks, applications, profiles on various platforms, etc.)
7. SWOT analysis
8. Development of positioning, highlighting unique advantages, forming a unique selling and value proposition
9. Formation of vision, mission, values, tone, etc.
10. Formation of marketing mix (product matrix, pricing policy, distribution and promotion channels, including structuring target pages of the website, social media strategy)
11. Development of marketing communication strategy for each target audience segment
12. Budget calculation for strategy implementation, defining tactics, responsible persons, deadlines
13. Development of technical specifications for contractors
14. Control and management of project implementation

During the analysis and strategy development, I conduct periodic online consultations.

I have a higher education in marketing (bachelor's, master's), and I am currently a postgraduate student at the Department of Marketing at Ivan Franko National University of Lviv.

All details can be discussed in private messages and during meetings.

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I have experience in marketing analysis, worked on the agency side and on the client side, now I am working on creating my own agency - I understand the nature of the requests.

But I need more details, what kind of brand? B2B or B2C?
What needs to be researched: the audience, competitors, market trends, or something else?

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Good day!

Thank you for the interesting proposal. My extensive experience in developing marketing strategies and higher education in the field of "Marketing" allow me to confidently undertake such an ambitious project. I guarantee a thorough analysis and the development of an effective promotion strategy for your client.

My approach and key project stages:
My approach is based on a detailed immersion into the client's business and systematic market analysis. The project will include the following stages:

Briefing and goal setting: Detailed discussion of the client's objectives and KPI definition.

… Brand audit: Analysis of current marketing activities and brand positioning.

Market and competitor research: In-depth analysis of the target audience, competitive environment, and market trends.

SWOT analysis: Identification of strengths and weaknesses, opportunities, and threats for the brand.

Development of marketing strategy:

Defining the target audience and brand positioning.

Forming the marketing mix (4P/7P): recommendations regarding product, pricing, distribution channels, and a detailed promotion plan (digital marketing, PR, content marketing, SMM).

Development of a creative concept.

Implementation plan and budgeting: Step-by-step plan for strategy execution with a budget and a monitoring system for effectiveness.

Presentation and adjustments: Presenting the analysis and strategy to the client with subsequent adjustments.

I am ready to discuss details and adapt the approach to your needs. Looking forward to your feedback!

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Hello Yaroslav!

I am very interested in your project. I have over 17 years of experience in marketing research and a higher education degree in "Marketing". I possess all the necessary techniques and tools for conducting qualitative marketing research.

The list of general stages of a standard marketing research project is usually as follows: briefing and goal setting, market and competitive environment analysis, target audience analysis, analysis of the current marketing strategy of the client, development or adjustment of the marketing strategy, preparation and presentation of the report, and if necessary - support during the implementation stage of the strategy. Of course, the approach and stages of implementation may vary depending on the specifics of the business and objectives.

I would be happy to help!

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Here is an example of a professional review from a practicing marketer:

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Good day!
I am interested in your project — it matches my specialization and working style. I am a practicing marketer with over 7 years of experience, specializing in developing marketing strategies and systematic analysis of brands, products, and services.

I regularly perform marketing analyses for businesses of various sizes — from retail to development projects — and understand the importance of deep immersion into the specifics of the product, market, and target audience behavior to build an effective promotion strategy.

… My standard approach includes the following stages:

1. Client briefing
Clarification of project goals, expectations, KPIs, resources, and constraints.

2. Market analysis

* Trends in the category (locally and globally)
* Market capacity, seasonality
* Macro-environment analysis (PESTEL)

3. Competitive environment analysis

* Identification of direct and indirect competitors
* Evaluation of their marketing activities (positioning, communication, pricing, distribution)
* Conclusions regarding your differentiation opportunities

4. Target audience definition

* Creating customer personas
* Their "customer journey," motivation, barriers, media consumption

5. Brand/product analysis

* Audit of current positioning
* Contact points analysis, brand assets
* SWOT analysis

6. Marketing strategy

* Recommended positioning
* Unique value proposition
* Goals (SMART), key messages, Tone of Voice
* Advertising strategy: paid channels, content, promotions
* Media planning and budgeting (if needed)

7. Presentation and support

* Visual presentation of results
* Discussion with the client
* If necessary — clarification and adaptation during the process

🔁 In a monthly interaction format, I can offer not only analysis and strategy but also operational adaptation of tactics to changing conditions and client expectations.

I would be happy to discuss the technical task, expected depth of analysis, and brand specifics in more detail.

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Hello! Your project looks wonderful. Ready to start work immediately and complete it at a high level.

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