Tatyana Voronova
Rating
Skills and abilities
Services
Promotion
Translation
Writing
Portfolio
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Psychologist Lesy Chepeghi’s “Women’s Money”
Social Media AdvertisingLeadgeneration for a psychology course for women.
Heating through a series of free webinars, master classes, marathons, quests with conversion to the purchase of the main product.
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Applications for educational course, IT training
Social Media Advertising -
The digital agency B2B
Social Media Advertising -
InfoBusiness: Trading Course on Amazon by System
Social Media AdvertisingProject: Education Course "Dropshipping on Amazon"
Task: collect applications for training with subsequent conversion to the purchase of a student course.Traffic runs on the landing + chatbot Messenger Facebook.Budget: $120 to $780 per day.Placement: Facebook and Instagram.Geo: Russia and Ukraine.Set up advertising on “cold” (with interest segmentation) and Lookalike 1% with those who bought the course before (downloads a file with users’ email addresses).On the landing were sent traffic with optimization under the target page.There was a problem with conversion optimization, because.By clicking on the "Request" button, the person went to the FB chat.It was decided to protest the translation from advertising immediately to chat.The result:
- For the purpose of Traffic with translation from advertising to chatbot: collected 7,696 requests at the price of $0.13 (click out cheaper, but there was a big refusal, people left without pressing the start button of the mail).- For the purpose of the Message: 118 started mailing at the price of $2.99 (the price of the application is more expensive, but traffic is more conscious, entered in mailing with the company).It was spent: $1 559.47New applications were collected: 975 at the price of $1.6.Work on the project is ongoing, it is planned to introduce in the chatbot the gameplay element to reduce the cost of conversion and increase the clickability.#InfoBusiness #Target #Target #Targeted #Advertising #Marketologist #Internet-Marketologist #Target #Targeting
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Applications for a webinar - project from Liftmarketing
Social Media AdvertisingTask: collect leads for a free webinar with further conversion to the purchase of the main product - the educational course.
Duration: 1 month
Budget: $ 2,792,50
Placement: Facebook Tape, Instagram Tape + Stories.
… CA: People interested in marketing, advertising, business, sales.
Geo: Russia and Ukraine.
They used the segmentation of the audience by interest, tested the budget options at the level of advertising groups and the separate budget for each group.
The minimum rate and the target price are also tested.
Furthermore, separate retargeting campaigns were launched for involvement to the FB page, those who interacted over the last 30 days + restriction on the GEO and the most effective interests.
The result:
The budget is spent: $2,792,50.
The coverage is 214,700 users.
Advertisements are 10 627.
CTR is 2.25%.
1498 applications were collected for $1.87.
#InfoBusiness #Target #Target #Targeted #Advertising #Marketologist #Internet-Marketologist #Target #Targeting
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170 authors for $4.47 for the competition
Social Media AdvertisingProject: Advertising of the Western Literary Competition Office Romance.The collection of applications and authors' works among writers on the topic "Office novel", the prize for participation - the own book, published by the publisher.Budget: 50 to 70 euros per day.CA: women from 25 to 55, living in the United States, Canada, Singapore, the Bahamas, Australia, New Zealand, Ireland, Scotland, the UK, Malta.Individually made a group of ads to India with the Philippines (clear why, the cost of the shows is cheaper)
Language : English .For targeting were selected Interests: Wattpad, Self-publishing, Association of Writers, Writing Programs, Goodreads, Poets Writers, Amazon Kindle Direct Publishing, BookBub, Amazon Publishing, Professions: Writing, Literature, Creative writing or Professional writing, Job: Novelist, Writer.(Everything was tested separately to identify the most effective link).Placement: FB tape + stores, Instagram stores.The purpose of the Conversion campaign, a pixel is installed on the site, optimization is carried out by clicking the "Request for Participation" button.A group of ads was also created based on an individualized audience of writers on email addresses previously received through the Twitter channel.Lookalike publicity is launched for people who have visited the page "Learn more" + Lookalike by addresses.As a result of the test, they came to the cheapest audience LL1%-2% by addresses.Screenshot of the advertising office:
The result:
… The budget is spent - $759.94
-Click (transition to the target page) - 1911 at the price of $0.40
- Collected works for participation in the competition - 170 at the price of $4.47.#InfoBusiness #Target #Target #Targeted #Advertising #Marketologist #Internet-Marketologist #Target #Targeting
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Hand-mead: a set of orders for a month ahead
Social Media AdvertisingPromotion of hand-made elite products,
(the average check is 3,000 rubles)Budget: 1830 rublesCA: women 35-55 years old, Moscow, Peter, + major cities of Russia (auditories on the screen).Segmentation is made by target audience.They were divided into business ladies and creative women with high income.According to the customer’s observations, most orders for handmade products come from these categories, so it was decided to test these hypotheses.For each segment, separate banners, texts and messages are developed.Placement: Instagram tape + stores.The result:
During the test period, they received clicks of 15-10 rubles, which was not satisfied.The optimization was carried out, and the price per click was reduced to 3 rubles.Showed by: 14 838Number of clicks: 496.The price for the transfer by link to the profile: 3,78 p.
CTR: 3 to 4%.Ordered by: 6.Revenue: 18 700 rublesROI = (18700 - 1830 (budget) - 9750 (set)) / 11 580 = 062 * 100% = 62%.#InfoBusiness #Target #Target #Targeted #Advertising #Marketologist #Internet-Marketologist #Target #Targeting
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729 leads per week for $0.29 for a marathon
Social Media AdvertisingProject: the promotion of the online marathon on moush design by Olga Mikhailova.
Task: Collect the leads for a free marathon on the animation avatar with subsequent conversion to the purchase of the main product - the moush design course.
… Placement: Facebook Tape, Instagram Tape + Storis
Geo: Russia and Ukraine.
They used creatives using the customer’s corporate style: banner and videos to gather the audience for involvement.
Two campaigns were created with the purpose of Conversion, separately on the FB and Insta, in each of 3 groups of advertisements with a distinction of interest: Motion graphic design, Computer graphics, Computer animation, Web design, Web development, rendering, Video editing
Advertising budget: $214,55
The result:
It has 43,037 users.
Advertisements: 3 360 at a price of $0.06
CTR: 4,04%
A total of 729 people were collected at a price of $0.29.
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293 applications for the course in 2 days at the price of 14.23 p.
Social Media AdvertisingProject: Promotion of the master's class on the launch of a personal online course from Tatiana Gudkova.
Placement: Insta, Facebook, tape, stores.
Connected chat-bot, segmented by CA: separately photographers, designers, artists, handmakers. A retargeting campaign was also launched on the email addresses received from previous campaigns. Under each segment of the audience - separate banners and texts are created (to increase the clickability and lower the click price).
… Budget: 4 170,78 p.
Collected leads: 293 at the price of 14.23 p.
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ROI 630% in the area of Beauty? It is easy!
Social Media AdvertisingProgress the course of hardware pedicure.
Customer: Beauty Salon
Advanced service: course of hardware pedicure.
Duration of the advertising campaign: 1 month.
… The purpose of the advertising: Generation of lead.
Budget is $540.
In the month there were 303 leads.
The cost of 1 lida is $1.78.
Number of arrived customers: 56.
The cost of the course: $90.
Total Profit: $5040
Budget + advertising services = $540 + $150 = $690.
ROI = (5040-690)/690 * 100% = 630%.
Reviews and compliments on completed projects 4
6 December 2019
44 USD
Настройка рекламы в Инстаграмм
В диалоге и решениях чувствуется профессионализм и экспертность. Продолжаем сотрудничество.
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22 February 2019
68 USD
Наш проект
Все в порядке, все нормально, я беру тебя с собой
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8 February 2019
178 USD
Setup of an advertising company in Instagram
Thank you very much for the work. Fast, quality and efficient. Interesting advertising design and very well written advertising text. With a small budget, you have done a lot. Advertising works and the price per click falls. The main goal - to attract not only subscribers, but also customers performed at all 100% - CA is defined correctly. I recommend to everyone. I will definitely call again.
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5 February 2019
89 USD
Adjustment of Target
Thank you great Tatiana for the work done! A professional approach is immediately seen. He has set the target several times with his strength, the results were regrettable, the budget slides.
She has opened her eyes to our target audience, she has developed a banner, creative (at the first day of the evaluation of the relevance of the ads 10!), the result exceeded all expectations, in a short time attracted customers to the event for the estimated price!
Thank you again, we will contact you for further projects!
Activity
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Трафик на металлопрокат
111 USD
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Настройка рекламы в Инстаграмм
44 USD
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Продвижение в социальных сетях. Реклама в социальных
111 USD
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Лидогенерация из Фейсбук на лендинг/аккаунт Инстаграм.
111 USD
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Создать рекламную компанию в FACEBOOK
56 USD
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Комплексное продвижение сайта
67 USD
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Таргетированная реклама
56 USD
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Таргетолог в команду (аутсорсинг)
89 USD
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Таргетированная реклама Париж
71 USD
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Настройка рекламных постов в ФБ
67 USD
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