Roman Hrybuk
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Offer work
Rovno,
Ukraine
30 days 2 hours ago
available for hire
registered for 1 year
Rating
Successful projects
Average rating
Skills
Promotion
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Contextual Advertising
from 289 USD per month
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Lead Generation & Sales
from 530 USD per month
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Social Media Advertising
from 289 USD per month
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Teaser Advertisements
from 361 USD per month
Outsourcing & consulting
Portfolio
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1500 USD How to fill spare parts from Carbon to supercars and hypercars
Social Media Advertising
I can remember how hard it was, how painful it was and how much time was spent looking for something that would work, there were many different accounts, restrictions from FB itself and not only, so we had to work with 10 advertising accounts that we created ourselves and made them agency or verify Business managers, why it was done, you will learn gradually while reading this case
Difficulties began from the very beginning, as the client did not have a website:
… A website that would reveal the product
Photo and video content
No description of the target audience and understanding of who they are
We were immediately blocked from catalogues because we sell a copy of branded body kits or parts, we had to prepare appeals and film the entire manufacturing process to get them to leave us alone
Now the interesting thing is, how did we do it?
- First, we had to study the target audience so that we could touch them by 10% of 100%, why is this so, because the body kit costs from $ 150,000, we could not come up with a pill that would help us immediately get to those who need it, here we began to use an interesting mechanics of determining the target audience, but I will reveal it later
- Creation of a website, I decided to make a landing page that will show the production process and that you have the opportunity to get a quality product in individual production, also a big role was played by customer reviews and links to their social networks where the harness was visible and how they received it
- Creation of a step-by-step strategy that closed the moment with testing and reaching the volumes that the client needed in terms of getting advice on production
- Precise technical specifications on the video and photos allowed us to create creatives that worked very well
- Found a translator who made a native translation for us and also provided us with a voiceover for the video
- We put the products on various marketplaces and built up reviews and orders to create a rush of orders that this is a cool company
