Yury M.
Rating
Language proficiency level
CV
Marketing team lead / Head of Growth
Hello!
I am a happy son, brother, husband, father, and friend from the very center of Ukraine.
My experience with digital marketing began eight years ago at the university
when I was studying to be a producer in Kyiv. I studied a vast amount of branding,
advertisement, public relations, and traditional marketing.
My last position was as a Growth Manager at a Canadian digital marketing agency.
I am interested in leadership and effective team management. I am inspired by
fresh ideas, ambitious people, and innovative products that create trends.
Hobbies: I’m in love with NLP (Neurolinguistic programming),
studying emotional intellect, learning how people think,
and everything that affects behavior and decision-making is exciting for me.
EXPERIENCE
January 2014 — Today
Senior digital marketer | Head of Marketing (tech)
• Worked primarily on IT companies, online education, business automation,
digital agency, and hr-tech projects.
• I launched projects and optimized marketing work in B2B and B2C segments.
• I have experience creating the right key messages and promoting business
online via omnichannel digital strategy.
• I can analyze the situation with reliable data and turn conclusions into
growth points for a business.
• I have experience and proven skills in management and business.
SKILLS
• Management of marketing teams;
• Market and competitors analysis;
• Testing hypotheses; Product strategy;
• UX Design of sales funnels;
• Setting up complicated analytical systems;
• Technical specifications for developers;
• Creating omnichannel marketing systems and their automation;
• Building and setting up communication channels with audiences;
• Marketing strategy, PPC, SERM, SEO, SMM, CRM, Content, PR;
• E-mail marketing, E-mail base segmentation;
• B2B Lead generation, Facebook Ads, Google Ads.
TOOLS
AI: ChatGPT, Midjourney, Sintra, Preplexity,
Google Analytics, Google Ads,
FB Business Manager,
Serpstat, Snov.io, Ahrefs,
SEMrush, Trello, Slack, Adobe CC,
Excel, Bitrix24, Notion, Basecamp
Zoho CRM, OpenCart, WordPress,
MailChimp, Sendpulse, ManyChat,
GetResponse, Smartsender, etc.
EDUCATION
2014 — 2018
Bachelor’s degree
Management of show
business (producer)
University of Culture & Art /
Kyiv, Ukraine
2022 — 2024
Master’s degree
Management of
business (e-business)
Academy of Management /
Opole, Poland
CERTIFICATES
Google Ads,
Google Analytics,
Facebook Ads,
Business Analyst Advanced,
Zoho CRM
I am confident that my skills and experience could make
a significant contribution to your company.
Thanks for your consideration!
Skills and abilities
Programming
Design & art
Photo, Audio & Video
Promotion
Outsourcing & consulting
Portfolio
- All works 7
- Corporate Style 1
- Website Development 2
- Contextual Advertising 1
- Email Marketing 1
- Bot Development 2
-
95 USD Development of a bot for lead generation on Facebook
Bot Development
He created a lead-generation brochure through a bot in a Facebook messenger for a niche of paid training on the pic-up.
The goal is to identify interest in the CA, take contacts for registration at the IC, pay for participation in the BOT
What exactly he did:
… - Matrix of services for a specific business;
The structure of the armor;
- proposed several options of action in the chat-bot with different messages: updating pain + pdf, storitelling + pdf, successful case + pdf, register on the MK + bonus pdf;
Magnetic in PDF;
the description of logic;
- sequence and timing communicated;
Message is;
- wire messages and triggers taking into account the behavior of users.
-
338 USD COFT LANDING MARKET for RECTING AUTOMATIZATION
Website Development1 Planning of project
1.1 Interviews on the packaging of business and product senses
1.1.1 Formalization of ideas (the purpose of the campaign.Tactics of achievement.KPI of a specific campaign
… 1.2 Preparation of a technical task
1.3 Creating a packaging card
1.4 "Pre-analysis of competitors in selected advertising channels
Facebook, Instagram and Google Ads
1.5 Cay-Message
1.6 Cay-Vizual
2 Development of the project
2.1 Prototype of the post page
2.2 Summary of semantics, primary SEO optimization
2.3 Writing of sales texts for the site and advertised
2.4 Creation of content
2.5 The development of the individual design
3 Launch and implementation
3.1 Technical work on setting CMS (setting, installing plugins, transfer and adaptation of content, installing analytics calculators)
3.2 Configuration of forms, button, connection to the crm system
3.2.1 Processing (retush, installation, toning) and placement of graphic and video content
3.2.2 Implementation of the right to copy/dis
3.3 Checklist
3.3.1 Traffic testing
4 Launch and implementation of advertising
4.1 Composition of future advertising accounts
4.2 Calculation of the recommended advertising budget
4.3 Portraits of the target audience;
4.4 Writing a chain of communications under each portrait of the CA and creation of creative, text announced
5 Analysis of results
5.1 The objectives of the project
5.2 End Products
5.3 Evaluation of costs
5.4 Efficiency Assessment
-
113 USD E-mail to the key
Email MarketingCreate a chain of letters for your bricks under key
Stable high openrate and percentage transitions
Your full product matrix is activated.
… Use of psychological triggers
Variable Chain Scenarios
• Behavioral factors of warmth and involvement of CA
• Modern design
#email marketing #email marketing #email marketing #email marketing #email marketing #email marketing #email marketing #email marketing
-
113 USD Development of a bot for lead generation on Facebook
Bot Development
Development of the concept and the bot scenario for the lead generation
Processing variable behavioral scenarios
Description of all options of answers (multi-level scenarios)
Technical implementation, integration with your page and setting
… Transmitting the lead to the CRM/Sender
#bot #leadgen #facebookbot #marketing
-
1000 USD Rebranding for the Internet Store
Corporate StyleRebranding for the e-commerce site.
The concept,
Creating a logo,
Description and drawing,
… Hyde for use,
Unacceptable options.
Fine Colors, Writings
-
1000 USD Website for Legal Services
Website DevelopmentSite under the key for one of the direct activities of the legal firm:
Concept, Structure
Analysis of competitors,
- Detailed brief on the packaging of business meaning,
… Creating and collecting content,
and copywriting,
The optimization,
The web design,
Installation and configuration of the wordpress,
The wreck,
optimization, the introduction of the right,
the analysis of analytics,
Starting traffic, setting advertising
-
113 USD Google Ads Audit, Settings, Conduct
Contextual AdvertisingCertified Specialty for Search, Commercial and Video Advertising in Google
In 2 months doubled the company's turnover from 0.8 to 1.6 million UAH per month optimized only Google EDS.
Nisha - cosmetics, perfume
Reviews and compliments on completed projects 4
22 June 2020
42 USD
Верстка и дизайн
сделали вс по плану, продолжаем работать
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9 June 2020
31 USD
Копирайтинг 12 писем для сервисной имейл рассылки курса по фитнесу
все отлично, продолжаем работать
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2 April 2020
95 USD
The sale gate
Thank you very much for the work, everything was done quickly and quality, I recommend collaboration!
24 March 2020
11 USD
Link to the site of the email sender Getresponce
He add the ghetto to the site. He did everything quickly, deal with the messenger and found errors in the letters. Thank you very much, I recommend
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| Response review
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
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Google ads, google shopping, google analytics
203 USD
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Запуск онлайн курса
23 USD
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Таргетолог Instagram для фитнесс-блога
135 USD
|
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Рекламная компания по запуску сайта, инстаграма и новой продукци
23 USD
|
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Настроить рекламу в ЛИНКЕДИН
56 USD
|
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Оформлення креативів та емейл розсилка.
23 USD
|
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Опытный таргетолог. Работа с бюджетами от 5 тыс долларов
3383 USD
|
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Реклама в Goodle ads для недвижимости (ниша модульные дома)
180 USD
|
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Настройка и ведение РК в FB/INST , GOOGLE
677 USD
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Таргетенг ФБ
338 USD
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