Market analysis of potential B2B clients for a creative marketing agency

Information Gathering, Marketing Research — incorrectly specified categories?

157 USD

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A market analysis of potential clients is required for a creative marketing agency that creates over 5,000 advertising creatives per month for Meta, TikTok, YouTube, AppLovin, and other advertising platforms.

Project Goal

To identify priority niches and specific companies that regularly need large volumes of advertising video content. The results of the research will be used to build the agency's sales strategy for the next six months.

Main Tasks

The contractor must:

identify 10–15 most promising niches;
explain why each niche requires a large number of advertising creatives;
identify the main advertising platforms and formats for each niche;
find specific companies that actively use performance advertising;
justify the selection of each company;
determine which services the agency should offer them;
create a priority list of companies for contact.

Examples of current clients and additional information about the agency will be provided to the selected contractor separately.

Niche Analysis (

For each niche, it is necessary to specify (Niches should be divided into three categories: high, medium, and test priority.):

main advertising platforms;
need for vertical video, UGC, motion design, and AI creatives;
frequency of ad updates;
need for testing hooks, offers, and variations;

Company Search

For each priority niche, it is necessary to find companies that:

actively run ads on Meta, TikTok, YouTube, or AppLovin;
regularly update advertising creatives;
operate in multiple countries or with several products;
scale user acquisition;
may need an external production partner.

For each company, it is necessary to specify:

website, country, niche, and main products;
advertising platforms used;
examples or confirmations of advertising activity;
why the company needs a large volume of creatives;
which service should be offered to them;
approximate potential workload;
contact priority;
relevant decision-makers and links to LinkedIn.

Sources

The research should be based on current and verified sources: Meta Ads Library, TikTok Creative Center, Google Ads Transparency Center, App Store, Google Play, LinkedIn, company websites, job postings, investment databases, and industry reports.

Priority geographies: USA, Canada, UK, Australia, Eastern Europe.

Expected Outcome

The contractor must provide:

A brief analytical report with a ranking of niches.
A table with 150–300 potential companies.
A separate list of 30–50 companies for the first wave of contacts.
Justification for the selection of each priority company.
A recommended offer and personalized approach to contact.
Recommendations for the order of testing niches over the next six months.

The main result of the project is a clear understanding of which niches to develop, which companies to contact first, whom exactly to write to, and which services to offer them.

We expect examples of similar research from you (without them, candidates will not be considered) and your wishes regarding the terms.

Proposals 2 Rejected 3 Discussions 2

Andrii Rozumyak

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Rating 738

Budget: 12000 UAH Deadline: 15 days

1. Understanding the task
The goal is not just to compile a list of companies, but to build a working sales pipeline for 6 months:
prioritized niches → reasoned selection of companies → ready contacts of decision-makers → recommended offer and approach for the first touch.
The final result should immediately be entered into the CRM and used by the sales team, rather than being a "reference report on the shelf."
This is how I build the work on the project.

2. Approach and methodology
Step 1. Formulating hypotheses about niches (2–3 days)
I create a long list of niches where:
there is a high frequency of new ad launches, a short creative lifespan (quick "burnout" of creatives), active scaling of UA (user acquisition), several geo/product lines.
I check each niche through the Meta Ads Library, TikTok Creative Center, Google Ads Transparency Center — I look at the actual number of active ads and their rotation speed, rather than estimating "by eye."
I categorize niches into high / medium / test priority based on criteria:
advertising volume, solvency (availability of investments/rounds), compliance with the agency's current portfolio.

Step 2. Niche profile
For each niche, I document:
the main advertising platforms, the need for vertical video / UGC / motion / AI creatives, the estimated frequency of ad updates, the intensity of testing hooks and offers.

Step 3. Searching and qualifying companies
Sources:
Meta Ads Library, TikTok Creative Center, Google Ads Transparency Center, App Store / Google Play (for mobile products — tracking updates and rating growth), LinkedIn, job postings (signal of UA team growth), investment databases (Crunchbase, PitchBook-like sources), industry reports.
For each company, I document facts of advertising activity (not assumptions):
the number of active ads, geographies, platforms, approximate update frequency — this is the argumentation for "why they need a large volume of creatives."
I find decision-makers (Head of Growth / UA / Performance Marketing / CMO) through LinkedIn, linking to their profile.

Step 4. Prioritization and offer
I create a table of 150–300 companies with a complete set of fields from the brief (website, country, niche, platforms, evidence of activity, potential workload, priority, decision-maker + LinkedIn).
I highlight 30–50 companies in the first wave — based on the criterion of "best ratio of advertising volume to likelihood of response."
For the first wave — a personalized offer for each niche cluster (not a universal pitch).

Step 5. Report and testing plan
A brief analytical report with a ranking of niches and justification.

Daria Kratofil

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Projects -
Rating -
Rating 196

Budget: 27000 UAH Deadline: 12 days

We have an almost ready approach for such B2B research - through semi-automated company search, verification of advertising activity, niche assessment, and prioritization of contacts =)

For a full scope of 150-300 companies, I would estimate around 12 days and 28,000 UAH.

If we need to stay closer to 7,000 UAH, we can simplify and do a pilot - 10-15 niches, 30-50 companies for the first wave, table structure, scoring logic, and examples of a personalized approach.

We will create not just a manual table, but a proper selection system - niche, advertising platforms, frequency of creative updates, proof of activity, production potential, offer, decision-makers on LinkedIn, and contact priority.

Examples that are close in logic to automation and data handling:
https://business.ingello.com/fractal - automation of complex workflows through AI
https://business.ingello.com/vorfahr - SaaS and AI for content and production processes
https://systems-fl.ingello.com/ua - main profile of Ingello Systems for FreelanceHunt

To provide a more accurate estimate, please let me know - is it more important for you to have the maximum number of companies in the table or the depth of verification for each through Meta Ads Library, TikTok Creative Center, Google Ads Transparency Center, and LinkedIn?

And one more thing - will examples of current agency clients be used only as a reference for niches, or can they be used as a basis for look-alike searches in the USA, Canada, Britain, Australia, and Eastern Europe?

I’m here, we can discuss the format of the first stage within the marketplace.