Google Analytics Audit and Consulting 4 (GA4).
1 . The GA is now wrongly distributing traffic by sources (for example: All traffic with paid advertising why the GA4 throws it as Direct traffic).
2nd The cost of advertising is not paid advertising, but the source of cross-network.
Three In traffic from paid advertising, it does not transfer the advertising expenditure and there is no income from advertising.
4 . Check the correctness of the processing and transmission of the data from the Purchase on the site.
Conclusion: E-commerce is set, but you need to check the correctness of operating and distribution by sources. Google Ads is linked to GA4. In general, everything is set and tracks the data correctly, and this is why all the data is wrongly distributed by sources.
It is necessary to understand and give recommendations what to do so that everything is properly transmitted and distributed by traffic sources.
Чтобы сузить количество вопросов, напишу предварительные вопросы по GA4, которые нужно будет обсудить:
1. В GA сейчас неправильно распределяет трафик по источникам (Например: Весь трафик с платной рекламы почему то в GA4 кидает его как трафик Direct).
2. Стоимость рекламы присваивает не платной рекламе, а источнику Cross-network.
3. В трафике от платной рекламы, не передает расход на рекламу и нет дохода от рекламы.
4. Проверить корректность срабатывания и передачи данных от Покупки на сайте.
Вывод: Электронная коммерция настроена, но нужно проверить корректность срабатывания и распределения по источникам. Google Ads подвязан к GA4. В целом все настроено и тянет правильно данные, а вот почему все данные неправильно распределяет по источникам.
Нужно разобраться и дать рекомендации что нужно сделать чтобы все корректно передавалось и распределялось по источникам трафика.
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