UX audit of the landing page for Facebook advertising

Project Description

An experienced UX / Conversion specialist is needed to analyze and improve a landing page designed to attract leads from Facebook advertising (Meta Ads).

The project's niche is services for the development, support, and growth of online stores on WooCommerce.

The target audience is owners of online stores and eCommerce businesses.

The landing page is created specifically for advertising traffic from Facebook, so the main goal of the page is maximum conversion of visitors into applications (leads).

Tasks

1. UX audit of the landing page

An audit of the structure and UX of the page is required (I am attaching screenshots of 2 options):

• hero section

• the wording of the offer

• the structure of the page blocks

• the logic of information presentation

• CTA and conversion elements

• application form

• visual hierarchy

• mobile version of the page

It is important to evaluate:

• how suitable the page structure is for traffic from Facebook Ads

• the clarity and understanding of the offer for the target audience

• possible elements that reduce conversion

2. Preparation of improvement recommendations

Based on the audit results, it is necessary to prepare specific recommendations for improving the page.

Practical recommendations are of interest, for example:

• changes to the page structure

• improvement of the hero section

• adjustment of the offer

• improvement of the CTA

• recommendations for the application form

• suggestions for the order of blocks

3. Development of UX concept for the case block (portfolio)

A separate task is to develop a UX concept for the case block that will be placed on the landing page.

The goal of the block:

• building trust

• demonstrating expertise

• increasing the page conversion

It is necessary to propose:

• the structure of the case block

• the format for presenting cases

• the structure of the case card

• which elements should be in the case
  (for example: task, solution, result, screenshots, etc.)

• the recommended number of cases

• the optimal placement of the block on the page

Work Result

At the end of the work, it is required to provide:

1. a document with the UX audit of the page

2. a list of specific recommendations for improving the landing page

3. the proposed structure of the case block

4. a wireframe of the case block (Figma or similar format)

Requirements for the Specialist

• experience in UX / Conversion optimization

• experience in auditing landing pages

• understanding of lead generation principles

• preferably experience working with landing pages for advertising traffic

Collaboration Format

Initially, an audit of one landing page is required.

If the collaboration is successful, additional tasks for optimizing pages may follow.

When Responding

Please:

• show examples of landing pages that you have analyzed or improved

• briefly describe your approach to UX auditing of landing pages