Audit and optimization of the online store on WordPress (Astra + WooCommerce, Yoast SEO)
🔹 Project Description
Online store https://euromata.pl (WordPress + WooCommerce, Astra theme, Yoast SEO).
The site receives about ~20 visitors daily (from Instagram ads).
Technically, purchases are possible and made, but very rarely.
Main task: to understand why customers do not buy — what is the reason:
technical error,
interface/usability issue,
or is it a marketing question.
🔹 Project Tasks
1. Analytics and Sales Funnel (priority)
Set up the sales funnel: from entry → product view → cart → checkout → purchase.
Tools: Google Analytics 4 (installed), Microsoft Clarity (installed).
Determine where users most often "get lost" and why they do not reach the purchase.
Provide a conclusion: technical/organizational reason or marketing issue.
2. SEO / Indexing
Remove the prefix "Archiwa" from titles and snippets in search.
Set up SEO title + meta description for the homepage, categories, and key products.
Check Yoast SEO settings.
Fix indexing errors (in Google Search Console, some pages are not indexed).
3. Homepage (Start)
In the WordPress editor, the page looks normal,
but on the site in the browser, elements are displayed chaotically (different scale, placement).The layout needs to be fixed so that the page displays correctly.
4. Checking Technical Problems of the Store
Conduct an audit of the online store "with an experienced owner's eye" and provide recommendations for improving the store's efficiency.
🔹 Expected Result
Working sales funnel, clarity: where users are getting lost.
Indexing issues and "Archiwa" titles resolved.
Homepage displays correctly.
Clear understanding: whether there are technical barriers to sales, or if low conversion is only related to marketing.
🔹 Access Data
(to be provided to the selected performer)
Separate WordPress admin account
Access to Google Search Console
Access to Google Analytics
Access to Microsoft Clarity
🔹 Requirements for the Performer
Experience with WordPress + WooCommerce (preferably with Astra theme).
Practical experience in SEO (Yoast SEO or Rank Math).
Ability to work with Google Analytics / Clarity (funnels).
Understanding Polish +-
🔹 Budget / Work Format
Preferably a fixed price for the full scope.
-
4429 80 1 4 Trust a professional with over 10 years of experience! The rate and deadlines are current! I look forward to collaboration! Experience in commercial development of online stores on CMS, business portals, and corporate websites - 11 years! +CMS: WordPress(+Woocommerce) PrestaShop/Opencart/Joomla/Bitrix/MODX/DLE/Shopify php/html/css/js/Mysql, PhotoShop/Figma Examples of work (from scratch, turnkey): https://wildandorganic.com/ https://cryptosignals.org/ https://locs-ua.com/ https://www.grower.com.ua/ https://www.alternativemedicine.com.ua/ https://silkkiss.ua/ https://nordtrade.online/ https://v12coffee.com.ua/franchise/ https://smrtalgo.com/ https://sengero.no/ https://beautybysim.no/ https://sonatagalleri.com/ https://www.solmy-realestate.com/ https://www.emmanuel.com.ua/ https://www.onsitecomputersinc.com/ https://express-tehbud.com/ https://korostenporcelain.com.ua/ https://sladok.com.ua/ https://pricemds.com/ https://picupmedia.com/ https://www.serasar.com/ https://integrisit.com/
-
411 6 1 The project for auditing and optimizing the online store on WordPress is interesting! Let's discuss the details: which specific metrics are important to improve, are there any specific requests for SEO?
-
4188 46 0 I will conduct a full audit of the online store on WordPress (Astra + WooCommerce, Yoast SEO), set up the sales funnel in GA4 and Clarity, and determine at which stage users drop off. I will fix indexing and SEO meta issues, remove "Archiwa" from the titles, optimize the homepage, and check all technical aspects affecting purchases. As a result, you will receive a functioning sales funnel, a correctly indexed site, and a clear understanding of whether technical errors hinder purchases or if it is a marketing issue.
-
4407 134 0 Good afternoon!
I specialize in WordPress + WooCommerce, have experience working with the Astra theme and SEO plugins (Yoast SEO, Rank Math). I have repeatedly set up sales funnels through GA4 and Microsoft Clarity, identified reasons for low conversion rates, and eliminated technical/usability issues in online stores.
In your project, I am ready to:
• conduct analytics and set up the sales funnel (GA4 + Clarity), determine at which stage customers "drop off";
• check and correct SEO settings (Yoast, indexing in GSC, titles/snippets without "Archiwa");
• fix layout issues on the main page;
• conduct an audit of the store and provide practical recommendations to increase conversion.
…
I work effectively and comprehensively: from technical diagnostics to ready marketing recommendations. I can specify the budget and timeline after clarifying the details.
-
3255 82 0 Hello, you have an unoptimized SEO website, there are no key queries, which is why you are not being seen. You need an SEO specialist, for more details write in private.
-
458 1 0 We offer website creation on platforms:
OpenCart
WordPress (WP)
Laravel
Speed: We work quickly so you can receive the finished product in the shortest possible time.
Quality: Our team ensures high quality in the execution of each project.
Officiality: We operate in accordance with all legal norms and standards.
Our experience
… More than 10 years in the market: We have extensive experience in creating websites of varying complexity.
Many cases: In our portfolio, you will find numerous successful projects that confirm our expertise.
What do we create?
Cool products: We develop unique solutions that are not yet on the market to make your business stand out among competitors.
Promotion
Quality promotion: We also offer services to promote your websites to attract more customers and increase sales.
Special offer
START - 999 UAH. Includes a ready HTML/CSS template, up to 5 content blocks, mobile device adaptation, your colors and logo, files for self-hosting, as well as an installation guide.
BASIC - 1999 UAH. This is the optimal option, which includes custom design, up to 10 content blocks, feedback form, basic content filling, integration with social networks, responsive layout, and project completion in 3-5 days.
PREMIUM - 7777 UAH. This package includes everything turnkey: exclusive design, up to 15 content blocks, animations and interactivity, text writing, CRM integration, email newsletter, chatbot support, installation, and 1 month of technical support.
-
556 1 0 Hello, Oleg! 🙂
I am ready to help with the audit and optimization of your online store on WordPress + WooCommerce. You have described the project in great detail, which is great — I specialize in such comprehensive tasks: from technical audits and SEO to usability and layout corrections.
What I will do:
I will set up a complete sales funnel in GA4 and Clarity to clearly see where users are dropping off;
I will check and correct SEO settings (Yoast SEO, meta tags, indexing, headings);
…
I will tidy up the homepage to ensure it displays correctly and looks the same on all devices;
I will conduct a "buyer-side" audit of the store with recommendations to increase conversion;
plus, I will technically secure the site against errors and minor issues.
Regarding the budget:
basic audit + corrections — from 9,000 UAH,
full scope with SEO and analytics — 16,000–25,000 UAH.
Completion time: 2–3 weeks (depends on feedback).
👉 For an accurate estimate, I would like to clarify:
which product categories are a priority for you in SEO?
Is promotion planned only in Poland, or is a multilingual approach needed?
I would be happy to collaborate and help figure out why visitors are not completing purchases and how to fix it.
Current freelance projects in the category Web Programming
Transfer of the website to Shopify
25 USD
We need to transfer the current website jdfurniture.uk from OpenCart to the Shopify platform. The current OpenCart site generally meets our needs in terms of structure and functionality. The main reason for the transfer is issues with payment systems. There should be no such… HTML & CSS, Web Programming ∙ 7 hours 51 minutes back ∙ 15 proposals |
Website for a cleaning company (3 languages: PL/EN/UKR) – Ukrainian language requiredI am looking for an experienced web developer/programmer to create a website for a cleaning company (cleaning industry). Key information about the project: Website languages: The site will be trilingual (Polish, English, and Ukrainian). Main requirement: I am looking for a… Web Programming ∙ 9 hours 40 minutes back ∙ 61 proposals |
DevOps / System Administrator for migrating and securing a WordPress siteWe are looking for an experienced DevOps engineer or system administrator for a one-time project with the possibility of further technical support. We have a main commercial website on WordPress. It is currently hosted on shared hosting, and recently we have been facing an… Content Management Systems, Web Programming ∙ 12 hours 11 minutes back ∙ 22 proposals |
Development of a web platform for trading with integration of SBPro data, displaying clusters, liquidityDevelopment of a web platform for trading with integration of SBPro data, displaying clusters, liquidity, large limit orders (Clouds), HeatMap, and automatic indicator settings for different timeframes Stage 1. Connection to Transaq API Receiving real-time market data: •… Java, Web Programming ∙ 13 hours 16 seconds back ∙ 31 proposals |
Output posts from Instagram to the website (OpenCart)
16 USD
Hello. I need to set up functionality so that a block with Instagram posts appears on the site (OpenCart). Please respond if you have done this and know how to do it :) Thank you :) We will agree on the price, I don't know how much it costs. HTML & CSS, Web Programming ∙ 17 hours 13 minutes back ∙ 44 proposals |