Audit and launch of Google Ads

A Google Ads account audit is needed to identify the reason for the ad display blockage in the auction and to help launch the advertising.

What is the problem: 3 campaigns have been created (Search and GDN). Moderation has passed, and the status for all is "Approved." However, in a week - 0 impressions and 0 spend. When checking the keywords, a window pops up: "The ad is not showing. Unknown why..." (diagnostics do not provide a clear answer). Budgets are set, and the account balance is positive.

About the product and niche:

• What we are advertising: Revenli.io - "AI Chatter" (AI chatter for automating Instagram Direct / comments).

• Niche nuance: The product is designed for OnlyFans models and OFM agencies (automation of routine tasks). The service itself IS NOT an adult product, it is pure B2B software (SaaS).

• Market volume: The total frequency of target keywords in our geography is small - about 1000–2000 queries per month. We do not need millions of impressions; the goal is to capture this volume and receive at least 100–200 hot clicks per month.

What has already been done:

• Keywords have been changed from exact match to phrase match (competitor brands have also been added: cupidbot).

• There are no direct violations of the rules in the ads, but there is a suspicion of shadow optimization due to trigger words (even though legal software is being advertised).

• Bidding strategy - "Maximize clicks."

Tasks for the executor:

1. Figure out why the account is "stuck" in the auction and how to bypass Google's internal filters regarding our topic.

2. Adjust the bidding strategy/CPC limits so that the first impressions start to come in.