The budget is negotiable.
We need to generate 2 banners for the online store on the Khoroshop platform.
We sell percussion massagers, specifically 2 models: one is positioned for personal use, the other - for professional use.
Our website jay.ua is currently under development.
An example of a website style that we like: https://hyperice.com, but it doesn't have to be black and white.
Input data:
• We do not have professional studio photos.
• We only have product photos of the percussion massagers (I will provide separately).
• We need to create realistic, emotional banners using AI/graphic design that look like full-fledged advertising visuals.
⸻
Main banner for the website
Banner goal:
For the person who visits the site to immediately emotionally recognize themselves, their problem (fatigue, pain in the neck/back) and see the solution – the percussion massager.
What should be on the banner:
• Main character – a woman aged 30–45 years
• Emotional state: fatigue, tension after a workday
• Background: minimalist neutral, no unnecessary interiors
• Plot: she is massaging her shoulder or neck with a percussion massager (you can take your own photo with the massager and an appropriate facial expression)
• The visual should evoke feelings: "I need this", "This is about me", "I get tired like this too."
Requirements:
• The banner should look natural, not like a "typical stock" image.
• The image must be as realistic as possible.
• There should be space for text and a button.
• The banner must be adaptive:
• a separate version for desktop
• a separate version for the mobile version of the site
⸻
Second banner
Banner goal: to help the visitor quickly understand the difference between the two models (JAY Mini and JAY Pro) and choose the right one in 5–7 seconds.
Banner structure:
• One horizontal banner, divided into two equal parts:
• left part – JMini
• right part – JPro
• Above the blocks – a common header: "Choose your percussion massager."
⸻
Visual logic
Clear separation into two blocks
• Two separate visual fields that are immediately read as a choice between options
• Contrasting but harmonious design of the left and right parts
• The person should intuitively understand: "Here are two different usage scenarios."
2. Photos/visuals of the models
In each part:
• image of the corresponding massager:
• on the left – JAY Mini
• on the right – JAY Pro
Preferably:
• show the difference in sizes of the models
• emphasize the compactness of JMini
• and the "power/professionalism" of JPro
3. Minimalism of the background
• background neutral or gradient
• without interiors and domestic scenes
• focus only on:
• the model of the massager
• text
• buttons
4. Text part
Each block should have:
• a short header:
• "JMini – for yourself"
• "JPro – for professionals"
• a list of 5 points "who it is suitable for":
Mini is suitable if you:
• are looking for a massager for yourself
• want to relieve fatigue at home
• work in an office
• are often on the go
• need a lightweight and convenient format
Pro is suitable if you:
• are a masseur or rehabilitation therapist
• use the massager daily
• work with clients
• need maximum power
• a variable battery is important
5. Action buttons:
On the left: More about JAY Mini
On the right: More about JAY Pro
Clarifications on the visual of the second banner
• The main focus is on the massager models themselves
• But it is desirable to add light associative images:
For Mini:
• an ordinary person massaging themselves
• the image of a "home user"
For Pro:
• a masseur or rehabilitation therapist at work
• the image of professional use
Important:
• people should not draw attention to themselves
• they only enhance the content, not dominate
• the main element remains the product