Project Description
- Brief overview: Development of a corporate identity for the company "Light".
- Goal: Create a recognizable brand that reflects the values and mission of the company.
Target Audience:
As we are a tutoring center, it is crucial to note that although we work with children, payment decisions are made by their parents. The design should be understandable to both teenagers and their parents, ideally evoking positive emotions in both.
Required Work:
Create the brand book for the LIGHT school, including:
Logo and Identity
2 Justify why the current font is good or choose another font, send it and justify why it is better than the current one
3 Create the main image for Instagram (most likely the logo)
4 Create layouts for Instagram posts and stories (approximate format, or guidelines on how they should look)
5 Create one-sided flyers (standard size)
6 Create A4 elevator advertising message (should be quickly readable)
7 Design external banners 2*1 (m)
8 Design internal A2 posters
9 Design notebooks, pens, and mugs
Looking at any two items from the list, it should be obvious that they are in the same style and convey the same idea.
Style and Design Requirements
- Style: modern, minimalist.
Technical Requirements
1 Logo: vector format (.ai, .svg).
2 Elevator advertisement: A4, CMYK
3 Flyer: 99*210
4 Internal banners: A2
5 Instagram posts: 1080*1080, stories 1080*1920
6 External banner 200*100 cm
(Logo in vector, printed materials in CMYK, copies in jpeg 4320 pixels on the shorter side)
Content
1 Texts for brochures will be provided by the client, but they can be edited if it improves the result
2 Images: use stock or client-provided images. Stock images should look as natural as possible, not with plastic people where it is obvious that it is stock.
Timeline
- First review by 14.07.2024
- First revisions by 21.07.2024
- Second revisions by 25.07.2024
- Project completion by 28.07.2024
Additional Conditions
- Number of revisions: up to 3 revisions per item.
- Ownership rights: all rights to the final product transfer to the client.