Technical task (TT) for the SEO specialist to analyze the newly created website https://royalfacade.us/
Task: effectively analyze the newly created website https://royalfacade.us/, identify problems and provide specific recommendations for improving its SEO positions.
1. General requirements
• Conduct a complete SEO audit of the website using Ahrefs and other tools (Google Search Console, Google Analytics, PageSpeed Insights).
• Identify technical errors that may affect the indexing and ranking of the website.
• Provide recommendations for improving the website to enhance visibility in Google.
• Develop an action plan to improve the website's SEO metrics.
2. Work stages and use of Ahrefs
2.1 Technical SEO audit (Ahrefs + Google Search Console)
Goal: Identify errors that hinder the indexing and ranking of the website.
Tool: Ahrefs Site Audit
🔹 Check the indexing status of the website
• Which pages are indexed, which are not.
• Identify 404 errors, redirects, broken links.
• Analyze robots.txt and sitemap.xml.
🔹 Check the website loading speed
• Analysis through Google PageSpeed Insights.
• Optimize image sizes, caching, file compression.
🔹 Mobile adaptation
• Whether the website displays correctly on mobile devices.
🔹 Check internal linking
• Identify weak points in internal links.
• Optimize the website structure.
2.2 Content and semantics analysis (Ahrefs Content Explorer, Google Search Console)
Goal: Identify weak points in the content and improve it according to user queries.
🔹 Keyword check
• Analyze the current visibility of the website based on queries.
• Identify low-frequency and medium-frequency queries for promotion.
• Research the semantic core of competitors.
🔹 Check meta-tag optimization
• Headings H1, H2, H3.
• Title, Description, Alt for images.
🔹 Competitor analysis
• Which pages of competitors occupy the TOP-10 in Google.
• Which keywords they use.
• What topics and approaches competitors use in their content.
2.3 Backlink analysis (Ahrefs Backlink Analysis)
Goal: Evaluate the quality and quantity of backlinks to the website.
🔹 Check how many backlinks the website has
• Identify spammy links and compile a list for disavowal through Google Disavow Tool.
• Identify competitors with strong backlinks and determine a link-building strategy.
🔹 Analyze the anchor list
• Is there over-optimization of anchors.
• Are relevant anchor texts used.
🔹 Create a link-building strategy
• Suggest quality platforms for placing links.
• Determine methods for acquiring new links (guest articles, directories, partnerships).
2.4 Improve usability and conversions (Google Analytics, Hotjar, Ahrefs)
Goal: Enhance the usability of the website for users.
🔹 Analyze user behavior
• Time spent on the website.
• Bounce rate.
• Click-through rate of important elements (buttons, menus).
🔹 Check UX/UI
• Is it convenient for users to search for information.
• Are there unnecessary elements that distract from conversion.
3. Final report and recommendations
After completing the analysis, the SEO specialist should compile a report that includes:
✅ Identified errors and problems
✅ Recommendations for improvement
✅ Strategy for further development of the website
📌 Report format:
• PDF document with details.
• Excel/Google Sheets tables for key data.
4. Expected results
📈 Improvement of SEO metrics
📈 Increase in organic traffic
📈 Improvement of website visibility in Google
📈 Reduction of technical errors
