Conduct a technical SEO audit using Ahrefs + Google Search Console and provide recommendations to the programmer.

Technical task (TT) for the SEO specialist to analyze the newly created  website https://royalfacade.us/

Task: effectively analyze the newly created website https://royalfacade.us/, identify problems and provide specific recommendations for improving its SEO positions.

1. General requirements

• Conduct a complete SEO audit of the website using Ahrefs and other tools (Google Search Console, Google Analytics, PageSpeed Insights).

• Identify technical errors that may affect the indexing and ranking of the website.

• Provide recommendations for improving the website to enhance visibility in Google.

• Develop an action plan to improve the website's SEO metrics.

2. Work stages and use of Ahrefs

2.1 Technical SEO audit (Ahrefs + Google Search Console)

Goal: Identify errors that hinder the indexing and ranking of the website.

Tool: Ahrefs Site Audit

🔹 Check the indexing status of the website

• Which pages are indexed, which are not.

• Identify 404 errors, redirects, broken links.

• Analyze robots.txt and sitemap.xml.

🔹 Check the website loading speed

• Analysis through Google PageSpeed Insights.

• Optimize image sizes, caching, file compression.

🔹 Mobile adaptation

• Whether the website displays correctly on mobile devices.

🔹 Check internal linking

• Identify weak points in internal links.

• Optimize the website structure.

2.2 Content and semantics analysis (Ahrefs Content Explorer, Google Search Console)

Goal: Identify weak points in the content and improve it according to user queries.

🔹 Keyword check

• Analyze the current visibility of the website based on queries.

• Identify low-frequency and medium-frequency queries for promotion.

• Research the semantic core of competitors.

🔹 Check meta-tag optimization

• Headings H1, H2, H3.

• Title, Description, Alt for images.

🔹 Competitor analysis

• Which pages of competitors occupy the TOP-10 in Google.

• Which keywords they use.

• What topics and approaches competitors use in their content.

2.3 Backlink analysis (Ahrefs Backlink Analysis)

Goal: Evaluate the quality and quantity of backlinks to the website.

🔹 Check how many backlinks the website has

• Identify spammy links and compile a list for disavowal through Google Disavow Tool.

• Identify competitors with strong backlinks and determine a link-building strategy.

🔹 Analyze the anchor list

• Is there over-optimization of anchors.

• Are relevant anchor texts used.

🔹 Create a link-building strategy

• Suggest quality platforms for placing links.

• Determine methods for acquiring new links (guest articles, directories, partnerships).

2.4 Improve usability and conversions (Google Analytics, Hotjar, Ahrefs)

Goal: Enhance the usability of the website for users.

🔹 Analyze user behavior

• Time spent on the website.

• Bounce rate.

• Click-through rate of important elements (buttons, menus).

🔹 Check UX/UI

• Is it convenient for users to search for information.

• Are there unnecessary elements that distract from conversion.

3. Final report and recommendations

After completing the analysis, the SEO specialist should compile a report that includes:

✅ Identified errors and problems

✅ Recommendations for improvement

✅ Strategy for further development of the website

📌 Report format:

• PDF document with details.

• Excel/Google Sheets tables for key data.

4. Expected results

📈 Improvement of SEO metrics

📈 Increase in organic traffic

📈 Improvement of website visibility in Google

📈 Reduction of technical errors