Technical Assignment: Google Ads Consultation and Expertise for 3 Websites
Budget: Negotiable
Term: 1-2 weeks
Location: Ukraine
Project Description
PRIORITY: Consultation and Expertise
We need an expert in Google Ads to advise on proper account planning and check the readiness of 3 websites for moderation. There is 1 verified corporate Google Ads account, and we need to carefully plan the structure for 3 websites with partially similar themes.
Main Tasks (by priority)
STAGE 1: CONSULTATION AND PLANNING (PRIORITY)
1.1 Account Structure Expertise
- Detailed analysis of the possibility to place 3 websites within one account
- Assessment of risks of policy violations by Google when working with multiple domains
- Recommendations for correct campaign and ad group structures
- Budget distribution plan among the websites
- Strategy to avoid conflicts between campaigns of different websites
1.2 Website Readiness Audit for Moderation
- Detailed check of each of the 3 websites:
- "Delivery and Payment" page - compliance with Google requirements
- "Returns and Exchanges" page - completeness of information
- Privacy Policy - GDPR compliance and Google requirements
- Offer Contract - legal correctness
- Contact Information - completeness and accuracy
- Special attention to online payments:
- SSL certificate verification
- Analysis of the checkout process
- Compliance with PCI DSS requirements
- Transparency of payment and refund conditions
1.3 Technical Audit for Moderation
- Page load speed check
- Mobile responsiveness
- Content quality and uniqueness
- Presence of "dead" links
- Correctness of meta-tags and structured data
STAGE 2: RECOMMENDATIONS AND ACTION PLAN
2.1 Detailed report with recommendations
- List of critical errors to fix
- Step-by-step instructions for moderation preparation
- Recommendations for improving technical pages
- Future campaign structure plan
2.2 Consultation on campaign types
- For 2 websites: readiness for Google Shopping (without Merchant Center)
- For 1 website: possibility of launching Performance Max
- For all 3: Search campaign strategy
- Recommendations on launch sequence
Requirements for the contractor
Critically important:
- Minimum 5 years of experience with Google Ads
- Experience working with Ukrainian e-commerce websites
- Practical experience passing Google Ads moderation in Ukraine
- Knowledge of working with multiple domains within one account
- FOP 3rd group or VAT-registered sole proprietor (mandatory)
Would be a big plus:
- Experience consulting on Google policies
- Cases of successful "reanimation" of blocked accounts
- Knowledge of legal requirements for e-commerce in Ukraine
What is required from the contractor
In your response, PLEASE specify:
Consulting experience:
- Number of similar consultations conducted
- Examples of problems solved
- Percentage of successful moderation after your recommendations
Work approach:
- How you plan to conduct website audits
- Tools used for verification
- Format of recommendations (document, presentation, video report)
Practical questions:
- Timing of the consultation
- Cost of the consultation stage
- Willingness to proceed with further setup after consultation
- Collaboration format and documentation process
Additionally:
- Do you provide guarantees for recommendations
- Is support during moderation included
Expected result
- Step-by-step plan for moderation preparation
- Account structure strategy for 3 websites
- List of specific actions to fix errors
- Consultation on risks and ways to minimize them
Not considered
- Contractors without experience in Google Ads consulting
- Template responses without specific cases
- Proposals without a clear work plan
- Partnership without official registration
This is a consulting project with the possibility of full setup. I am looking for an expert who can help avoid mistakes during the planning stage.
