We need a professional copywriter-marketer to improve the texts and structure of the landing page for a company that manufactures industrial steam boilers powered by biofuels. A ready prototype in Figma and all necessary materials are available.
What needs to be done:
1. Analyze the existing prototype and source materials
2. Improve the structure of information presentation
3. Rewrite all texts using modern copywriting techniques
4. Strengthen headlines and calls to action
5. Enhance the presentation of product benefits
6. Optimize the Q&A section
7. Provide recommendations on content structure
What we provide:
- Draft of the landing page prototype in Figma:
https://www.figma.com/design/WJmDxgH9jTWBytoItyMfCN/%D0%9C%D0%B0%D0%BA%D0%B5%D1%82-%D0%9E%D1%84%D0%B5%D1%80-%D0%BA%D0%BE%D0%BC%D0%BB%D0%B5%D0%BA%D1%81%D0%BD%D0%B0-%D0%BF%D1%80%D0%BE%D0%BF%D0%BE%D0%B7%D0%B8%D1%86%D1%96%D1%8F-UA?node-id=0-1&m=dev&t=g9gJOhYhMSWfcIR9-1
- Google Doc with a description of the target audience:
https://docs.google.com/document/d/1oB5D69x2Zl15lbqKWN4hsGNc60UqHJtoMmNW5IVVvqw/edit?usp=sharing
* pains, desires, fears of clients
* explicit and hidden objections
* client avatar
* product benefits
- Current offer text
Requirements for the specialist:
- Experience in B2B copywriting
- Understanding of the industrial market
- Knowledge of modern copywriting techniques (AIDA, PAS, 4U, etc.)
- Experience in creating landing page prototypes
- Ability to work with Figma (basic level)
- Understanding of conversion text principles
- Portfolio of completed projects
Expected results:
- Improved landing page structure
- Rewritten texts for all blocks
- Strengthened headlines and CTAs
- Recommendations for further improvement
I am looking forward to a long-term collaboration. Every month we develop various marketing materials where the services of a copywriter-marketer are needed.
Desired additional skills:
- Understanding of SEO
- Experience with industrial equipment
- Knowledge of the offer creation methodology by Alex Hormozi
- Experience in creating email/chatbot funnels.
Feel free to send proposals; I am ready to discuss all questions and details in personal correspondence.