Svitlana Kirsanova

Hello. I’m glad to see you here!

I can help you with a wide range of tasks, including:

• Copywriting.
• SEO promotion.
• SMM.
• Text placement on the website.
• Marketing and promotion on the web.
• Design.
• Video editing.
• E-mail marketing.
• Chatbots.

COPYWRITING (13 years of experience)

I sell through text. I help the client see the value of your product:

• I find and describe the advantages of a product/service in simple language.
• I work well with the combination of structure, composition/benefits, and results.
• I can express thoughts concisely

You can order:

• Landing page text and structure development (1500 UAH).
• Advertising text "About Us" or about the product (1500 UAH).
• Texts for brochures, packaging inserts, instructions (500 UAH/piece).
• Selling text for website sections, product cards (100 UAH/1000 characters).
• Commercial offer (1000 UAH).
• Text for brand book (2500 UAH).
• Transcription (300 UAH/hour).

I write in Russian and Ukrainian. I do translations into these languages (30 UAH/1000 characters) + English with AI and further proofreading by a person with a B2 level in English (50 UAH/1000 characters). 

Examples of my work can be seen in my portfolio: https://lisynok77.livejournal.com/

WEBSITE CONTENT MANAGER (12 years of experience)

What I can do:

• Formatting and posting texts on the website (40 UAH per article).
• Searching, processing, and adding photos/videos (10 UAH each with attributes).
• Adding Alt tags, tegs.
• Comment moderation.
• Working with copywriters (search, terms of reference, text checking) (70 UAH each).

DESIGN (11 years of experience)

What I can do:

• Photo book design.
• Thumbnails for YouTube videos (cover).
• Presentations.
• YouTube, Facebook covers, Instagram headers.
• Watermark removal, color correction, applying effects (in Photoshop).
• Background removal/change in photos.

I work in Canva, DgFotoArt. A partner from the team can make an animation of the logo, gifs in After Effects.

SMM (3 years of experience)

What I can do:

• Competitor analysis.
• Strategy and rubric development.
• Header design.
• Content plan.
• Creating images.
• Writing posts.
• Analytics.

I can set up targeted advertising at a low cost (beginner specialist).

VIDEO EDITING (2 years of experience)

What I can do:

• Editing footage (cutting, speeding up, transitions, adding captions, photos).
• Adding sound, music.
• Uploading on YouTube.

I work in VideoMONTAGE and DaVinci. There is a motion designer for more complex videos.

Price: 100 UAH/ minute, 50 UAH per video upload. 

SEO PROMOTION (6 months of experience)

What I can do:

• Competitor analysis.
• Website audit.
• Creating, analyzing a keyword core, clustering.
• Content optimization (H1, title, description, keywords, internal linking, uniqueness check).
• Usability check, recommendations for improving website structure.
• Promotion effectiveness analysis.

I do not have programming skills, cannot make code adjustments.

CONTEXTUAL ADVERTISING (6 months of experience)

What I can do:

• Setting up and managing search, shopping, media, performance advertising campaigns (keywords, audiences, ads).
• Analytics setup (Google Analytics, Tag Manager).
• Campaign analysis and optimization.

Setup price: starting from 2500 UAH.

MARKETING AND PROMOTION (6 months of experience)

What I can do:

• Develop a product promotion strategy. Determine which promotion tools to use.
• Create a customer journey map, define the target audience.
• Conduct competitor analysis.
• Write assignments for SEO specialists, SMM specialists, contextual advertising specialists, copywriters.

I can perform all tasks for a small startup project myself.

E-MAIL MARKETING AND CHATBOTS

What I can do:

• Develop email structure.
• Write emails.
• Create emails in SendPulse.
• Launch campaigns.
• Create reports.
• Create bots for Instagram, Facebook, Telegram in SendPulse.

My knowledge and skills development path:

Kherson State University - Biology and Chemistry Teacher.

Odessa Theological Seminary – Sunday School Teacher.

Petro Mohyla Black Sea National University - Master of Social Work.

Danil Shardakov Studio – Copywriting from scratch.

STEP Computer Academy – Internet Marketing Course (6 months) (PPC, SEO, SMM, UX, E-mail Marketing).

Genius Space – Comprehensive Internet Marketing (70 lessons).

"Kherson Market Plus" newspaper - Journalist-Editor of the Marketing Department (3.5 years).

Mobispravka – News section, Sales Manager (3 years).

Nika Design Agency – Photo Book Design (10 years).

Otzyv Pro – Copywriter, Content Manager (5 years).

SeoVin Agency (2.5 years).

BUSINESS SITE Web Studio (1.5 years).

Entertainment portal "Za Gorda" (6 months).

Logos World project (4 years).

Numerous freelance projects.

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