Google’s dynamic remarketing through dataLayer
1 .Create Google Ads tags.(It is already created)
2ndSet the events and remarketing parameters on the site: view_search_results - the user visited the search results page; view_item_list - the user visited the category page; view_item - the user visited the product page; add_to_cart - the user added the product to the basket; purchase - the user made a purchase.ThreeCreate the variables in Google Tag Manager.4 .Create a trigger of activation.and 5.Create a remarketing tag in Google Ads.6 .Remove the error that occurred in the sources of audiences during the unsuccessful independent setting:
Correction of the audience source that sends a mandatory parameter that does not match the feed
The system is unable to select dynamic ads taking into account the user’s actions when the mandatory parameter does not match your feed.Make sure that the audience source sends the mandatory parameter correctly and the feed contains the necessary elements.The values of the parameter transmitted from the source of the audience and mandatory for your type of activity may not be in the feed or have a format that does not match the feed.Click "Download" to see the list of such values.Please note that in Google Analytics, the remarketing parameters are called dynamic attributes.Save in the file
Error: 100% of the ID parameter values obtained for the past day are not fit.
Client's review of cooperation with Dmitry Goncharuk
Google’s dynamic remarketing through dataLayerSpecialist in his case. I recommend !
Freelancer's review of cooperation with Maksim K.
Google’s dynamic remarketing through dataLayerEverything is good. I recommend the customer.
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