Technical task for branding corporate vehicles One Touch
1. General information
• Company: One Touch
• Field: energy, alternative energy sources
• Goal: to develop a modern and stylish branded design for the corporate fleet
2. Vehicles for branding
• Fiat Fiorino
• Fiat Scudo
• Opel Vivaro
• Mercedes Sprinter
• Volkswagen T4
• Citroen Berlingo
• Tesla Model 3
• Tesla Model-Y
3. Main design requirements
• Must look modern and correspond to the energy theme
• Use of corporate colors:
• Blue (#062760)
• White (#FFFFFF)
• Graphite (#1D1D1D)
• Mandatory design elements:
• One Touch logo
• Company phone number - 0 800 218 876
• Possible additional inscriptions (for example: “Energy solutions”, “Solar energy for business” or something else by agreement)
• Vehicle background:
• All vehicles are white, except for Tesla Model 3 (graphite color) and Tesla Model Y (black color)
• Design must be adapted for each vehicle model, considering their body features
4. Technical requirements
• File formats: .ai, .eps, .pdf, .png
• Preparation of layouts for printing taking into account scale and curves for plotter cutting
• Additionally: visualization of the finished appearance of the vehicles in the design