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10 proposals
1. General Information about the Project
Client: family amusement park in Germany (full name and domain revealed to the contractor after the project starts)
Project Type: complete redesign and rebuild of the website from scratch
Current Website: WordPress/Elementor, outdated, requires complete replacement
Target Audience: families with children aged 2 to 12 years, region of Germany with several large cities nearby (15 to 20 minutes by car)
Website Language: primary German (DE), additionally English (EN), separate language version
CMS: at the discretion of the developer, WordPress with a custom theme, Webflow, or headless CMS. Do not use Elementor.
Domain: existing, transferred without replacement
Deadline: to be agreed upon with the client
2. Goals and Key KPIs
The new website must fulfill three strategic functions: Convey the atmosphere of the park as an immersive adventure, not a list of services, but an immersion into a themed world. Maximize conversion: the website visitor should make a booking in less than 3 clicks from any page. Ensure flawless mobile UX, with over 60% of traffic expected from mobile devices. KPI #1: time to first click "Book" no more than 10 seconds from the moment the homepage loads
KPI #2: Page Speed Score (Google PageSpeed Insights) at least 85 on mobile, at least 90 on desktop
KPI #3: bounce rate less than 45%
KPI #4: correct display in all modern browsers (Chrome, Firefox, Safari, Edge) and on iOS/Android
3. Scope of Work
3.1 Pages and Sections
Minimum set of pages: Homepage: Hero section, announcement of live shows on weekends, top 5 attractions, Google reviews, CTA block Attraction catalog with age filter (0 to 3 / 3 to 6 / 6 to 12 years), cards with photos and videos Birthday packages, description plus configurator Current promotions and seasonal events, each with its own visual card Prices, table plus online booking widget (integration with external booking system) Restaurant, menu, and atmosphere Photo gallery plus embedded Instagram feed About the park, rules, FAQ (without duplicating rules) Contacts, Google Maps, contact form, working hours, clickable phone and email Mirror of all pages in English 3.2 What Needs to Be Removed from the Current Website All texts about COVID-19 restrictions (2021 to 2022), including the footer FAQ with questions about website development costs (third-party content) Outdated copyright year, replace with the current one Non-working Elementor popup buttons Outdated notifications about reopening after restrictions Duplication of park rules in the FAQ section
4. Functional Requirements
P1 = critical for launch, P2 = desirable in v1.0, P3 = possible enhancements later
4.1 Hero Section (Homepage)
P1, Fullscreen Video Hero: autoplay video without sound (muted, loop), 100vw by 100vh. Sound enabled on click. Overlay text slogan and CTA button.
P1, text layer over video: H1 title, subtitle plus "Book" and "Learn More" buttons. Font readable on any background.
P1, Sticky Navigation: navigation bar fixed at the top when scrolling, background changes from transparent to dark when scrolling.
P1, Sticky CTA Button: "Book" button always visible, in the header on desktop, on mobile a fixed bar at the bottom of the screen.
P2, Scroll animations: elements appear with CSS animation (fade in plus slide up) when scrolling. Use Intersection Observer or AOS.js library. No heavy 3D libraries.
4.2 Attractions
P1, attraction cards: photo/video, name, brief description, age restriction icon, "More Details" button
P1, age filter: client-side filter without page reload, implementation with CSS classes plus vanilla JS or Vue/React component
P1, detailed attraction page: own URL, large photo/video, full description, height/age restrictions, booking button
P2, short form video: 15 to 30 seconds clip for each attraction, autoplay on hover on desktop or tap on mobile
4.3 Booking System
P1, integration with external booking system: widget embedded inline (iframe or JS embed) on prices and birthday pages, without opening in a new tab
P1, multi-step booking flow: step-by-step wizard, type of visit, date/time, number of guests, confirmation, mandatory progress bar
P1, explanation of time slots: info block next to time selection
P2, live availability of slots: API request to the booking system, displaying occupied/free slots in real-time
4.4 Birthday Configurator
P1, multi-step configurator: age of the birthday person, number of children, package selection, additional options, date selection, request form or direct booking
P1, dynamic price calculation: updates in real-time when parameters change, without page reload
P2, final summary: summary card of selection on the final step with "Request" and "Book Directly" buttons
4.5 Trust and Social Proof
P1, Google Reviews widget: at least 5 reviews, average rating, stars, placed on the homepage above the booking CTA block
P1, Instagram feed: embedded feed of the last 9 to 12 posts via official API or widget, link to the account
P2, visitor counter: animated counter
4.6 Additional Functional Blocks
P1, live status "currently open/closed": automatic marking based on working hours
P1, clickable contacts: phone and email as active links, mandatory in the header and on the contact page
P2, interactive park map: SVG or image map with clickable attraction zones
P2, load tracker: visual indicator of expected park load
P2, countdown to event: countdown widget to the nearest seasonal event
P3, separate section for evening events: page or section with its own visual style and booking button
5. Non-Functional Requirements
5.1 Performance LCP no more than 2.5 seconds on mobile (3G fast) CLS less than 0.1 FID/INP less than 100 ms Google PageSpeed Score at least 85 mobile, at least 90 desktop Images: WebP format plus fallback JPEG, lazy loading, srcset Video: streaming via CDN or YouTube/Vimeo embed, do not store heavy MP4 on hosting 5.2 SEO Schema.org: LocalBusiness plus OpeningHoursSpecification plus Event Meta tags: unique title (no more than 60 characters) and description (no more than 155 characters) on each page Hreflang for language switcher Canonical URL on each page Sitemap.xml automatically generated Configured robots.txt 5.3 Accessibility WCAG 2.1, level AA as the minimum standard Alt attributes mandatory for all images Text/background contrast of at least 4.5 to 1 Full keyboard navigation ARIA attributes on all interactive elements 5.4 Security HTTPS mandatory, redirect from HTTP DSGVO/GDPR: cookie banner (Consent Management), current privacy policy CSRF protection, honeypot or reCAPTCHA v3 on all forms All dependencies up to date, without known vulnerabilities 5.5 CMS and Editability Texts, prices, working hours, photos editable via CMS without involving a developer Creation/archiving of promotions and events through the CMS interface Automatic updating of Instagram feed via API Video tutorial (10 to 15 minutes) on working with the CMS, mandatory deliverable
6. Design System
6.1 Color Palette: primary deep green, secondary medium forest green, accent red for CTA, light green for card backgrounds, beige for textural accents, dark for main text, white
6.2 Typography: expressive display font for headings (in the spirit of adventure), readable neutral sans serif for main text, minimum size 16px body, 14px caption, line height 1.5 to 1.7
6.3 Images and Media: only real photos, do not use stock photos, WebP format, minimum 1920px for hero, 800px for cards, hero video no longer than 30 to 60 seconds in loop version, all images with publication rights
6.4 Animations: hover effects smooth (scale 1.03 on cards), scroll animations fade in plus translateY, only transform and opacity for GPU acceleration
7. Expected Results Design layouts in Figma: desktop plus mobile view of all pages (desktop 1440px, mobile 375px) Responsive layout: breakpoints 375 / 768 / 1024 / 1440px, mobile first approach Ready website on staging domain for acceptance, after approval deploy to the live domain CMS setup: all editable areas configured, test-filled Video tutorial (10 to 15 minutes) on content management Basic SEO setup: meta tags, Schema, Sitemap, connection to Google Search Console Installation of Google Analytics 4 plus Google Tag Manager, event setup (click CTA, form submit, page_view) Cross-browser and cross-device testing, PageSpeed Insights report before delivery Transfer of source code (Git repository) to the client after final payment 8. Acceptance Criteria All P1 requirements implemented and tested PageSpeed Score at least 85 mobile, confirmed by screenshot Correct display on iPhone (Safari), Android (Chrome), iPad, MacBook, Windows (Chrome, Edge, Firefox) Booking form successfully submits request and sends confirmation Google Reviews load correctly Instagram feed updates automatically All links work, no 404 errors Cookie banner complies with DSGVO, GDPR Content in CMS is editable without involving a developer
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