Project: Development of a landing page (Landing/Section of the site) "Ultrasound Diagnostics" + creation of Instagram Stories templates with pricing.
Clinic location: Chernivtsi.
Goal: To familiarize patients with ultrasound services, showcase the advantages of expert equipment, divide the directions into adult and pediatric, encourage booking.
PART 1. SCENARIO AND STRUCTURE OF THE WEBSITE PAGE
The page should be modern, easy to perceive, mobile-friendly, without overloading with medical pathos — an expert, yet calm and understandable tone of conversation with the patient.
Block 1: Main Screen (Hero Section)
Title: Expert-class ultrasound diagnostics in Chernivtsi.
Subtitle: Comprehensive examination for adults and children on premium-segment equipment. Accuracy that doctors trust.
Call to action button: "Book an examination" or "Choose a time".
Block 2: Our Equipment (Expert Class)
Visualization: High-quality photo of the ultrasound machine (or stylized graphics).
Text/Highlights: * We conduct diagnostics on the premium-level ultrasound system Siemens Acuson Helx Evolution (S3000).
What does this mean for the patient? * Maximum detail: We see the smallest changes in tissues at early stages due to high resolution.
Deep scanning: Quality image regardless of the patient's anatomical features.
Speed and accuracy: Less time for the procedure — higher accuracy of diagnosis, eliminating the need for repeated examinations.
Block 3: Examination Directions (Adults and Children)
Concept: Visual separation of the page into two tabs or two clear blocks: "Ultrasound for Adults" and "Ultrasound for Children".
Emphasis for the pediatric block: Children's examinations are conducted by a specialized pediatric specialist in a comfortable, stress-free atmosphere for the child. Patients of any age (from infants).
Block 4: Interactive Price List (without unnecessary notes)
(Freelancer: implement in the form of convenient tables or accordions "Adults / Children")
Ultrasound for Adults:
ABD (Abdominal organs) — 1,200 UAH
ABD + intestines — 1,400 UAH
ABD without stomach — 950 UAH
Lungs — 950 UAH
Heart — 900 UAH
Thyroid gland — 800 UAH
Lymph nodes — 750 UAH
Ultrasound for Children:
ABD (Abdominal organs) — 1,000 UAH
Heart — 900 UAH
Thyroid gland — 600 UAH
Lymph nodes — 600 UAH
Block 5: Call to Action (CTA)
Quick booking form: Name, Phone number.
Text: "Have questions or want to choose a convenient time? Our administrator will contact you within 5 minutes".
PART 2. TECHNICAL TASK FOR INSTAGRAM STORIES (2 PIECES)
Overall style: Aesthetic, minimalist Instagram style of the clinic (without "loud" banners, clean fonts, calm accents). The text should be easy to read from a mobile screen.
Stories 1: Price "Ultrasound for Adults"
Visuals: Background — light, aesthetic (possibly an element of the ultrasound room focusing on the monitor or a general branded background).
Title: Ultrasound for Adults | Expert Class
Text (Price):
ABD (complex) — 1200 UAH
ABD + intestines — 1400 UAH
Lung ultrasound — 950 UAH
Heart ultrasound — 900 UAH
Thyroid gland — 800 UAH
Lower accent / Swipe: Siemens Acuson Helx Evolution device. Book in Direct 📩
Stories 2: Price "Ultrasound for Children"
Visuals: Warm, friendly brand background associated with care (without cartoonish images, the style should remain professional).
Title: Pediatric Ultrasound | No stress and queues
Text (Price):
ABD (abdominal cavity) — 1000 UAH
Heart ultrasound — 900 UAH
Thyroid gland — 600 UAH
Lymph nodes — 600 UAH
Lower accent / Swipe: Examination conducted by a pediatric specialist. To book, click "Contacts" or write in Direct.
REQUIREMENTS FOR THE RESULT (FOR FREELANCER):
1. For the website: Adaptive layout (Mobile-first, as 90% of traffic will come from Instagram/TikTok). Fast page loading.
2. For Stories: Files in high-quality PNG/JPG format (1080x1920) + working source files (Figma/Canva), so that prices can be edited independently in the future.
