Packaging and glass design

Technical assignment for the design of packaging and backing for iPhone protective glass

General requirements:

1. Purpose of packaging:

 • Attract the buyer's attention, highlight the product among competitors.

 • Convey a sense of quality and premium feel.

 2. Format:

 • Packaging for protective glass in box format (180x100mm packaging HxW).

 • Backing for protective glass (163x77.6mm packaging (HxW).

 • Vertical orientation.

 3. Target audience:

 • iPhone owners who value aesthetic design and high quality.

 • Prefer the premium segment.

Design and visual concept:

 1. Main design elements:

 • Company logo (what format is needed?).

 • Bright, yet minimalist background that emphasizes premium quality. Gradients, metallic or glass textures can be used.

 • Clear image of the iPhone with the installed glass (visualization of premium quality).

 2. Color palette:

 • Main: black, white, gray, gold, silver (to create a premium image).

 • Additional: accents of bright colors (for example, neon blue, green, red) to attract attention.

 3. Fonts:

 • Elegant, modern fonts that reflect premium style (for example, San-serif).

 • Headlines — large, accentuated; text — easily readable.

 4. Premium style elements:

 • Use icons or textures symbolizing protection, durability, reliability.

 • Possible details with shine (gold/silver embossing).

Packaging content:

1. Front side:

 • Product name for example: “Premium protective glass for iPhone”.

 • Subtitle for example: “Perfect protection with crystal clarity”.

 • Indication of iPhone model (can be adaptive iPhone 16 Pro Max).

 • Attractive visual image of the glass and phone.

 • Emphasis on premium quality (icon “9H”, “HD+”, “Anti-glare coating”).

 2. Back side:

 • Brief description of advantages:

 • “Maximum strength — 9H”

 • “Full screen coverage without distortions”

 • “Anti-glare coating and fingerprint resistance”

 • Icons to describe properties (for example, scratch protection, oleophobic coating, ultra-thin).

 .

File format:

• Final design in formats AI, PDF, PNG.

 • Color model CMYK, 300 dpi.

 • All fonts converted to outlines.

Additionally:

 1. Visualize the design on a mockup (packaging in real life).

 2. Use the slogan: “More than protection — the perfect complement to your iPhone.”

 3. The design should convey conciseness and premium level of the product.

The logo can be used in black and white colors if needed

Photo of the box and glass
https://www.figma.com/design/CHiPYKihHxLvzEU5qcec1Z/%D0%A2%D0%97-%D1%81%D1%82%D0%B5%D0%BA%D0%BB%D0%BE-%D0%BF%D1%80%D0%B5%D0%BC%D1%96%D0%B0%D0%BB%D1%8C%D0%BD%D0%B5?node-id=0-1&t=tp77Y83TjMVLAPPo-1