We are looking for a strong designer who can create not just beautiful images, but advertising creatives for Meta Ads (Facebook / Instagram) that test different offers, pain points, and hooks.
Product: Focus Gap — a premium modular desk organizer / desk setup system for Kickstarter.
Product style: clean, premium, minimal, Apple-like.
We need a set of creatives for 7 weeks of pre-launch marketing before the Kickstarter launch.
Important: we need a person with mandatory experience in the US market.
Experience specifically with English-language advertising and an understanding of what normal ad creatives look like for an American audience is also required.
Without this, we will not consider the application.
What needs to be done:
You need to develop 12 unique advertising concepts for Meta Ads.
Each concept should be adapted into 3 formats:
This means we are counting unique concepts, not just resizes.
A simple resize to another size does not count as a separate creative.
What angles / pain points need to be covered by the creatives:
- chaos on the desk → clean premium setup
- loss of small items (keys, glasses, wallet, AirPods, phone)
- aesthetic and premium workspace transformation
- modularity / customization of the workspace
- focus / order / mental clarity / productivity
What we expect from the designer:
- ability to create performance-oriented ad creatives, not just "design for the sake of design"
- understanding of Meta ads, A/B testing, different hooks and angles
- visuals at the level of premium product advertising, without cheap dropshipping style
- careful work with English headlines and advertising messages
- source files in Figma or PSD
- final files in PNG/JPG
- 2 rounds of revisions
Mandatory requirements for the application:
Please send immediately:
- 3 examples of your work with English-language advertising
- Examples of work specifically for the US market
- Briefly describe whether you have experience with Meta Ads creatives for product launch / pre-launch / crowdfunding / e-commerce
- Your price for the entire package
- Completion time
Important:
We are not interested in performers without relevant experience.
If you do not have strong examples of English-language advertising for the US, please do not apply.
