Search for Google Analytics 4
Connected the GA4 (formerly used the universe), set the online conversions, all you need to connect (GTM, Bigquery, SearchConsole, Google Ads).Give us a user ID.We have 3 main conversions - registration, demo product, purchase.The demo and purchase is made on the App side (internal site for registered).The Problems:
1) a very strong difference in contents with Google Analytics and our apps.In the previous analysis, this error was a maximum of 5-10%.Now it can differ in 2-3 times.2) There is also a disadvantage on profit.Needed to:
1 .conduct an audit
The 2ndFind the reasons for the incorrect work of conversions
3 .to fix.If necessary, put a task on pre-working developers (we have a state of developers, so this is not a problem).from me:
1 .I will give a link to the site in my personal post, I will show you how everything works.The 2ndI give access wherever I need, but with the NDA signature.I will make a demonstration if necessary.From you:
1 .Rate in an hour.The 2ndPreview after visiting the site.
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