Refinement of the website on WordPress (theme Soledad)

Okay, the task is clear, we need to not just update the website, but make it more interactive, usable, and modern.

Homepage – if we change the structure, it's important to understand what we are focusing on: content, CTA, interaction speed, or something else. We will update the design, but it's important not just to "make it pretty," but to ensure it works for the user.

Styles – colors, fonts, margins – all of this can be resolved, the main thing is to avoid overload and keep readability normal.

Functional aspects – plugins need to be chosen correctly, because the more third-party solutions, the greater the risks for performance. SEO – a separate issue, because it's not just about setting up Yoast and forgetting it, we need to think through the structure.

Animations and interactivity – the main thing is to avoid unnecessary circus, because effects are nice, but should not affect speed. Lazy Load + micro-animations – fine, but it's better to set priorities.
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Dark mode, gamification, subscriptions – interesting, but depends on the audience. If it's really needed, it can be implemented in stages to avoid complicating everything at once.

Question: is the site on pure WordPress or with some builder (Elementor, WPBakery)? This affects the approach to changes. It's also important to know if there are technical limitations (hosting, speed, current database structure).

I can break everything down into stages and test gradually. I will write in private to discuss details and budgets more specifically.

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